Shankar Chowdhury

• Led the complete concept-to-creation process for Vanheusen Innerwear & Athleisure division, growing the category to a 350 Cr business.
• Managed fabric development(Knits & Wovens), trims creation, color analysis, market research, trade shows, and product launch campaigns, driving innovation and market presence.
• Successfully created impactful product lines such as The AntiBacterial Collection, COOLIT, and AIR-Lightest innerwear, with Athleisure & Activewear collections contributing 60% to total turnover.

• Managed the design organization from concept to production approval, keeping the brand's design direction and philosophy in context.
• Categories Handled are: Wovens(Shirts,jackets,trousers),Knitwear(including underwear) & Suits,in both Mens&Womenswear.
• Working with the buyers on international consumer and product trends per season and develop commercial looks and themes appropriate to the specific brands.
• Leading a team of five design professional’s and a wash expert.
• Visiting International trade fairs (Tex world, Premier Vision) for seasonal updates and trends.
• Collaborating with Mills to re-engineer textiles for our customer matrix.
• Follow &re-align DesignCalendar to meet Buyers Requirement.
• Presenting Design Collections&Concepts every season to C.K,Tommy,KennethCole &BenSherman,in US & UK.
• Clientele: Ben Sherman (UK), Calvin KleinSports, CalvinKleinJeans,Diesel, GANT, Puma, S.Oliver, TommyHilfiger, Super Dry, MNG, Armani Exchange,Victoria Secret,Joules,Rock&Republic, Carhatt, VANS, ,POLORALPH,Pantaloon,&Woodlands.
• Achievements: An average of 70% conversion from Concept to Adaptation,across all Anchor Brands.
• Appreciation by Ben Sherman,on a great Jacket/Blazer concept development line AW-WIN14.
• A successful Benetton(India) concept presentation, got orders to the tune of 1.25Lakh Units for SS-15.
• Appreciation from Diesel, on New innovations of fabrics,for their Aut-Win 15 Line.
• KOHLS,Jackets&bottoms(Apt 9 & Marc Anthony) collection devplopment, got orders of 85000 units for Fall13.
• 75%Hit ratio for “Kenneth Cole & Calvin Klein”,developments of Jackets & Casual Bottoms.
• Successful Creation of an Archive room, for all previous collections.
• 80%Conversion of our Designs in the domestic Brands.Eg:Pantaloons& Benetton.

• Handling product category of Menswear/Women’s wear (Casual /Semiformal & outdoor). Product mix include Shirts/trousers/Denims/jackets) since DEC 2005.
• Managed a team of five designers& 2 CAD Operators.
• Developing seasonal collection based on design calendars of Clients.
• Planning and executing sourcing trips across various mills.
• Visiting China for Trim &Fabric developments.
• Attending Client Design presentations across U.S.A &U.K.
• Assist merchandising team in converting a design adaptation into Bulk shipment.
• Innovate with washing division on new wash techniques and treatments especially on Bottom weights.
• Clientele: Marlboro Classics, Esprit, Timberland, Ann Taylor, Dockers, Kohls, Nautica, Eddie Bauer, LLBean, NorthFace.
• Achievements: Achieving 80% conversion from Design presentation to bulk shipment.
• Appreciation from all Clients on successful Design presentations.(Refer Attachment)
• Design’s helped retain Elite customers, despite production related issues at the organizational level.
• Company appreciation letter on phenomenal performance. Certificate can be produced on demand.
• Attended Design Seminars at Levi’s (San Francisco), Dillards (Little Rock), L.L.Bean (Freeport) & Timberland (London).
• Successfully create archive department for all Design Developments, future access and research.

• Men’s Wear Design Division (Shirting, bottom weights and Knit wear).
• Managed a team of three Fashion Designers and two CAD/CAM Designers, including the Sampling Unit.
• Deciding the Look & Colors for the Season in terms of Upper wear: Polynosic Shirts, Print Shirts, Flatknit, JKTS, Casual Shirt.
• Bottom Wear: Polyester Trousers, Jeans. Corduroys & Fashion Bottoms.
• Deriving (Thematic) for the season, keeping the fashion forecast in Mind.
• Getting the Range Together in term of Styles, Options & Fits.
• Developing the conceptual Advertising Campaign as per thematics.
• Introducing new Tags & labels every seasons to upgrade the look of the product.
• Achievements: Thematics & Campaign of Aut-Winter 04’ Named : “Metroscape” A new Aesthetic of Minimalism.
• “Casino” An Ade to Glamour ....Attained A Great Praise From Both Media & Critics.
• Introduced a new Line of Jackets (Which Included Nylon Jackets/Leather Jackets /Sleeveless Jackets) (This Line Was A Sold Out.)
• Visited China For The Canton Fair For Vendor Sourcing.
• Visited Hong Kong for Accessory Sourcing & Development.
• Have Executed five Major Fashion shows for the Brand with Top of the Line Models.

• Oversaw design and sampling department to align with market trends.
• Conducted fashion forecasting for Indian market while considering international influences.
• Researched wash innovations to enhance product offerings.

Developed new fits based on seasonal trends and consumer preferences.