Shankar Jayaraman

• Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
• Prioritized and allocated valuable resources to meet business targets.
• Directed work of lighting and sound crews to coordinate efficient production operations.
• Revamped operational plans to refocus staff and align processes with business objectives.
• Set and administered $24M yearly budget with no overages.

Brands: IFB Industries, Jawa, Yezdi

• Directed work of lighting and sound crews to coordinate efficient production operations.
• Spearheaded innovative approaches to resource allocation and strategic planning.
• Developed processes and procedures for studio and location productions.
• Established departmental performance goals and provided feedback for underperforming areas.
• For Star Health Insurance Scaled leads by 5X and reduced the CPL by 60% and reduced CPA by 30% using Meta.
• For Specsmakers Increased store walk-in by 53% and store revenue increased by 36%.
• Leveraged marketplace trends to create solutions and refine business strategies.
• Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets.
• Monitored and coordinated workflows to optimize resources.
• Optimized operational processes using analytics tools to address client-specific metrics.

Brands: Interview Kickstart, Bright Champs, Athreya Ayurveda,Himalaya, Sleepyhead & Transteel Seatings

• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Regularly updated and edited content for clients websites.
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 280%.
• Consulted with clients on business issues and developed innovative proposals.
• Conducted market research and reported on clients' competition.
• Directed marketing plans for 5+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
• Managed annual marketing budgets for 5+ clients.
• Recruited and hired experienced contractors to complete projects on time and within budget requirements.

• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
• Implemented updated new procedures to rectify issues in data collection and analysis.
• Identified appropriate marketing channels and target customers for campaigns.
• Tracked key metrics and developed spreadsheets and data models.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
• Increased the lead generation by 10X without any increase in CPL
• Implemented lead quality report and started optimizing campaigns for qualifying leads

• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Scaled E-commerce revenue from $2.5k to $250k in a year using Meta
• Drove cross-functional collaboration with focus on quality service delivery.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Analyzed and reported social media and online marketing campaign results.
• Increased customer engagement through social media.
• Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
• Created social media content with consistent content and tone.

• Helped clients develop website portals and social media pages to promote businesses.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Created customized marketing materials to increase product awareness.
• Worked flexible hours across night, weekend and holiday shifts.
• Created content strategies for digital media.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

• Provided research and development on various advertiser to showcase benefits and retain customers.
• Drove marketing efforts by orchestrating right affiliate and advertiser for the advertising campaigns.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Generated 30% in sales through effective networking and marketing strategies to grow new business and increase productivity.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Created and presented media and advertising packages to prospective customers.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
• Sold non-traditional advertising in niche publications, commercial publications, digital platforms and direct mail formats.
• Helped customers in determining design and layout of sold and spec ads.
• Conducted market research to attract clients in new territories.