AWS
Shankar M.
Digital Marketing Analyst
Kadayanallur
Summary
Professional with strong background in pre-sales & SaaS Marketing, adept at identifying client needs and crafting tailored solutions. Known for effective collaboration with sales teams and stakeholders to drive results. Skilled in customer relationship management, solution presentation, and online marketing. Reliable and adaptable, ensuring alignment with evolving business objectives.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Digital Marketing Analyst
Macro Technology Solutions Pvt Ltd
09.2022 - 03.2025
- Content Marketing strategy framing for achieving better keyword rankings for Banking level enterprise SaaS products and increased organic traffic up to 40 %
- Products Market Research : Worked on the B2B scale market research, identified the product refining data, product features identification and mapped according to the business requirements.
- Pre-Sales Portfolio : TAM, SAM analysis according to the product positioning requirements.
- Paid Marketing : Involved in running paid campaigns using Google Ads and generated quality leads.
- Product Positioning : Events identification and analysis for performing the product positioning. Initial BFSI leads profile prospects analysis - using Upleads, D&B and other CRM tools.
- Initiated market research studies and analyzed findings.
- Conducted comprehensive market research to identify target audiences and develop personalized marketing messages.
- Coordinated with the sales team to ensure alignment of marketing efforts and lead follow-up processes for optimal conversion rates.
- Business product features identification and Financial data identification & mapping with the business requirements.
SEO Analyst
Brand Story Solutions Pvt. Ltd
09.2020 - 08.2022
SEO Analyst
AGT Electronics Ltd.
10.2019 - 08.2020
Education
M.B.A - Systems & Marketing
Sri Krishna College of Technology
Coimbatore, India 01.2017 - 01.2019
B.E - Computer Science and Engineering
Velammal College of Engineering And Technology
Madurai, India 01.2013 - 01.2017
Skills
Web Analytics: Google Analytics
Google Search Console
Microsoft Clarity
Google Looker Studio
CMS: WordPress
CRM: HubSpot
Salesforce Marketing
Mailchimp
Marketing Tools: Google Keyword Planner
Google Tag Manager
Product sales
Business development
Pre-sales
Certification
HubSpot: Fundamentals of E-Mail Marketing, Inbound Marketing
Extracurricular Activities
Event Volunteering & Organizing experience during my college days. SPELL BEE District-Level School Competitor. Successfully passed the BEC Vantage Examination conducted by Cambridge University of English Assessment.
Researchgate
https://www.researchgate.net/profile/Shankar-Mariappan
Personality Traits
- Leadership: Supported my team for carrying out the regular SEO operations.
- Tech Learner: Attended AWS Cloud Technologies Online training sessions, Badge earned for completing the AWS Cloud Fundamentals course.
- Researcher: Used my quantitative & qualitative search knowledge skills to perform efficient market analysis and business research, Content strategy framing.
- Collaborative Team Worker: Actively collaborated with the content writers and web designing teams.
Publications
- Churn prediction in Telecom using classification algorithms, IJETIE, 02/01/19
- A Study on Market Potential of Patanjali Products in Coimbatore, Team Paper Presentation
Interests
Cloud Technologies
Marketing & Sales
Research
Timeline
Digital Marketing Analyst
Macro Technology Solutions Pvt Ltd
09.2022 - 03.2025
SEO Analyst
Brand Story Solutions Pvt. Ltd
09.2020 - 08.2022
SEO Analyst
AGT Electronics Ltd.
10.2019 - 08.2020
M.B.A - Systems & Marketing
Sri Krishna College of Technology
01.2017 - 01.2019
B.E - Computer Science and Engineering
Velammal College of Engineering And Technology
01.2013 - 01.2017