Shankar Padmanabhan
Chennai
Summary
Business leader with 26 years of experience in IPM with a strategic mindset, to drive team performance and operational excellence in Marketing & Sales. Rich expertise in building brands from the scratch and grow mature brands of big volumes.
Scientific, Strategic, Ethical & Collaborative Performance magnet.
Seasoned player in brand management, process improvement, and stakeholder engagement, ensuring optimal productivity and growth. Highly capable in collaborating with cross-functional teams to achieve organizational goals.
Overview
26
26
years of professional experience
Work History
Senior General Manager - Marketing & Strategy
Medopharm Pvt. Ltd.,
Chennai, India
12.2025 - Current
- Spearheading the transformative journey to performance with purpose.
- Leading the strategic planning and execution of acute and chronic therapies with a five-member PMT.
- Introduced innovative in-clinic delight campaigns for brand building
Senior GM Corp. Strategy & Marketing Excellence
Jagsonpal Pharmaceuticals Ltd
Gurgaon, Haryana
08.2024 - 11.2025
- Handled the entire gamut of new initiatives on the corporate strategic front, mainly Scientific HCP engagements, market research, M&A, therapy penetrative strategies, medico-marketing excellence, digital marketing, and CSR activities.
- Key corporate member in organising participation in FOGSI events and online CMEs in association with the Indian Society for Assisted Reproduction (ISAR), and the Indian Menopause Society (IMSCON). Federation of Obstetric and Gynaecological Societies of India (FOGSI). Endometriosis Society of India (ESI).
- Strategised and executed online CMEs through which I networked with over 500 gynaecologists and infertility specialists.
- Strategic Head for New Product Ideations in Medical Derma & Cosmo-Derma
Lead - Industry Partnership
Omnicuris Healthcare Pvt Ltd
Ahmedabad
02.2023 - 08.2023
- India's largest online CME provider, registered across all state councils and MHW.
- Developed and maintained excellent client and commercial contact relationships to maintain and expand the firm's client base.
- Strategised roadmap to crack customised Digital HCP engagement solutions for Pharmaceutical accounts and cracked deals
Senior General Manager - Sales & Marketing
Cadila Pharmaceuticals Ltd.
Ahmedabad, Gujarat
10.2020 - 01.2023
- Promoted to Division Head of the CVD segment (46 Crs). Enhanced the tempo of chronic business by conducting interventional cardiology CMEs headed by Dr Aparna Jaiswal, Fortis Okhla, New Delhi.
- Built the sales per capita to INR 2.60 Lakhs from 2 Lakhs (150 MRs, 30 ABMs, 10 SMs, 2 NSMs, and 4 marketing team members), registering a growth of 23%.
- GM Marketing: Managed INR 450 crore mass gastro division, handling classic and new brands. Aciloc (INR 350 Crs) grew in double digits in 2020-21.
- Launched the world's first novel three-dose anti-rabies vaccine (Thrabis) to cover mass markets and crossed INR 5 crore in year one. Organized the brand launch and key note address with Dr.M.K.Sudarshan, a world-renowned expert in the field of community medicine and rabies
General Manager - Marketing
Corona Remedies Pvt Ltd.
Ahmedabad, Gujarat
05.2019 - 10.2020
- Handled multi-speciality marketing: Neuropathy basket, anti-infectives, gastroenterology, and respiratory. The portfolio grew by 22% in 2019-20 to INR 150 crores. The neuropathy portfolio grew by 32% (INR 53 crores).
- The division achieved 105% of EBITDA, with 100% top line for the sales year 2019.
- Led a team of five marketing professionals: one Senior GPM, one Senior PM, and three Product Managers.
- Built a successful business culture focused on performance optimisation and goal attainment.
SBU Head - Sales & Marketing
Brinton Pharmaceuticals Ltd.
Pune, Maharashtra
11.2017 - 04.2019
- Launched the Paediatric-Neonatology division 'Phoenix', catering to Paediatric Dermatology, Gastroenterology, Anti-infectives, Anti-Asthma, Cough and Cold range, and Nutraceuticals.
- Division emerged as the No. One Rx division in 2018, among the three divisions. Crossed INR 25 crores in FY'19 (Rs 1.8 lakh PCPM).
- Conducted Gut CMEs for the launch of an innovative probiotic through eminent Paediatric Gastroenterologist, Dr. Sreedhar Ganapathi, Mumbai.
- Managed operational issues with calm, clear communication and problem-solving.
General Manager (Marketing)
Pharmed Ltd.
Bengaluru
07.2015 - 10.2017
- Marketing Head for Gynaecology Therapy - INR 100 Crores.
- Delivered innovative marketing campaigns to achieve a portfolio growth of 20% and 27% in 2016 and 2017, respectively.
- Led a four-member marketing team and fostered innovative, creative thinking.
Chief Marketing Officer
Exeltis-Ordain Healthcare Global Pvt Ltd
Chennai, Tamil Nadu
12.2012 - 06.2015
- Chief of Marketing Strategies for three divisions.
- Launched Gynaecology and Gastro brands - Sperfuze, Ovafuze, and Thiamin Inj contributed INR 10 Cr in the first year of launch.
- Handled a 6-member PMT with the portfolio of Paediatrics, Gastroenterology, Gynaecology, and CVD.
Deputy Marketing Manager
TTK Healthcare Ltd
Chennai, Tamil Nadu
11.2007 - 11.2012
- Lead the entire marketing operations with a three-member marketing team.
- Handled training and development of the field force, KOL management, CME planning and execution, and new product ideations.
- Organised Metro CMEs on the diagnostic nuances and treatment options for PCOS targeting Infertility Specialists by roping in top KOLs as speakers: Dr B. N. Chatterjee, Dr.Bani Kumar Mitra, Dr. Mamta Deenadayal, Dr. Meena Chimote, and Dr Kamala Selvaraj
- Recognised with Merit Awards for CME engagement events and rewarded with two internal promotions.
- Instrumental in developing the business from INR 5 crores to INR 75 crores over five years.
Medical Representative & Product Executive
Khandelwal Laboratories
Salem & Mumbai
03.2001 - 10.2007
- Product Executive for the Respiratory and Anti-allergic portfolio. Internally promoted to the Mumbai Head Office for the PMT role.
- Medical Representative at Salem HQ for Acute Business - Business Topper in the South Zone and All India Training Topper.
Medical Representative
Glaxo-Wellcome
Tirunelveli, TN
03.2000 - 12.2000
- Dermatology portfolio - training topper.
- T-Bact sales topper.
- Enhanced the business from INR 4 lakhs to 5 lakhs.
Education
PG Certificate - International Business
Indian Institute of Foreign Trade
New Delhi, DL2009
Masters degree - Foreign Trade & Marketing
Pondicherry University
Puducherry, PY2008
PG Diploma - Pharmaceutical Marketing
Pondicherry University
Puducherry, PY2003
Bachelors - Biochemistry
PSG College of Arts & Science
Coimbatore, TN1999
Skills
- Strategic marketing
- Innovative brand campaigns
- Portfolio management
- KOL engagement
- Business analytics
- Specialized in Gastro/Ortho/Gynec'/Paediatric therapies
- Multilingual (six languages)
Language Proficiency
English
Proficient
C2
Hindi
Proficient
C2
Tamil
Proficient
C2
Telugu
Advanced
C1
Kannada
Advanced
C1
Malayalam
Advanced
C1
Gujarati
Intermediate
B1
Profile:
linkedin.com/in/shankarp08
Timeline
Senior General Manager - Marketing & Strategy
Medopharm Pvt. Ltd.,
12.2025 - Current
Senior GM Corp. Strategy & Marketing Excellence
Jagsonpal Pharmaceuticals Ltd
08.2024 - 11.2025
Lead - Industry Partnership
Omnicuris Healthcare Pvt Ltd
02.2023 - 08.2023
Senior General Manager - Sales & Marketing
Cadila Pharmaceuticals Ltd.
10.2020 - 01.2023
General Manager - Marketing
Corona Remedies Pvt Ltd.
05.2019 - 10.2020
SBU Head - Sales & Marketing
Brinton Pharmaceuticals Ltd.
11.2017 - 04.2019
General Manager (Marketing)
Pharmed Ltd.
07.2015 - 10.2017
Chief Marketing Officer
Exeltis-Ordain Healthcare Global Pvt Ltd
12.2012 - 06.2015
Deputy Marketing Manager
TTK Healthcare Ltd
11.2007 - 11.2012
Medical Representative & Product Executive
Khandelwal Laboratories
03.2001 - 10.2007
Medical Representative
Glaxo-Wellcome
03.2000 - 12.2000
PG Certificate - International Business
Indian Institute of Foreign Trade
Masters degree - Foreign Trade & Marketing
Pondicherry University
PG Diploma - Pharmaceutical Marketing
Pondicherry University
Bachelors - Biochemistry
PSG College of Arts & Science