Shankar Pandiath
Palakkad
Summary
Tech savvy Content Marketing Strategist with over 5 years of hands-on experience in emerging AI technologies. Skilled in content creation, and specializing in multi-modal content and blog posting. Proven expertise in leveraging generative AI tools to enhance marketing strategies, complemented by a solid background in e-commerce content, social media management, affiliate marketing, and SEO. Results-driven professional dedicated to crafting compelling narratives that engage audiences and drive brand growth. Committed to staying ahead of industry trends to deliver innovative digital marketing solutions.
Overview
30
30
years of professional experience
Work History
Head of Content
Colorized Flix
- Current
- Led multi-platform SEO, content marketing strategy; integrated AI tools for workflow and content optimization.
- Responsible for YouTube channel growth to hit (+1,000 subscribers), and manage AV restoration projects.
- Charge of AI integration and YouTube Channel Marketing and AV editing and voice overs.
Content Marketing Strategist, SEO Content Writer, Copywriter
Freelance / REMOTE
08.2004 - 01.2022
- Wrote blogs, articles, and e-commerce content for global clients, so that they on page one on Google.
- Designed social media strategies, affiliate marketing, and managed multilingual localization.
- Delivered technical content writing, reviews, research papers, academic papers, book and gadget meeting style guidelines.
- Influenced customer behavior through persuasive advertising copywriting techniques that resonated with target audiences.
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
Financial & Project Management Consultant
PRC & Co.
06.1999 - 07.2004
- Developed investment proposals; enhanced portfolio growth and client satisfaction.
- Managed cross-team operations, specializing in technical and business writing for proposals.
- Evaluated vendor proposals for quality assurance and cost-effectiveness, ultimately selecting the best options for project success.
REMOTE Marketing Consultant
The Body Shop
01.1996 - 01.1997
- Responsible for Market Trend Analysis, Competitor Analysis, Market Positioning, Content Marketing, Brand Marketing.
- Assisted in development of products and services previously
- Conducted market research and reported on clients' competition.
REMOTE Marketing Consultant
GREENPEACE
- Responsible for Market Research, Non-Profit Management, Eco System Impacts.
- Gained expertise in various industry sectors by conducting extensive primary and secondary research activities.
- Gathered and organized information for research purposes.
CEO & Management Consultant
ALTERNATIVE Medicine and Herbal Products Ltd.
- Spearheaded the startup of the Green Leaf Herbal Project, a Sri Lankan-based European herbal venture.
- Responsible for the product development and marketing strategy of alternative medicines and cosmetics.
- Secured Board of Investment (BOI) approval, acquired agricultural land for herb cultivation, and pitched the project and signed a JV with local partners in Sri Lanka and the UK.
- Obtained aN USAID grant and was invited to the United States to explore collaborations.
- Led successful mergers and acquisitions, significantly increasing company's footprint and competitive edge.
- Pioneered corporate social responsibility initiatives, significantly impacting community development and sustainability.
Asst. Project Manager & Executive Assistant to CEO
Al Hanouf Group, HOSPITAL MANAGEMENT & RECRUITMENT LLC.
- Coordinated international hospital projects; drafted technical documentation, and orientation manuals for new employees.
- Provided project management support / financial analysis support for preparation of bid proposals for hospital projects.
- Actively participated in weekly project reviews with senior management to discuss progress updates, challenges faced, potential solutions, and future plans.
- Reported regularly to managers on project budget, progress, and technical problems.
REMOTE Marketing Consultant
AVEDA (Germany)
- Responsible for Market Trend Analysis, Competitor Analysis, Market Positioning, Content Marketing, Brand Marketing.
- Conducted market research and reported on clients' competition.
- Conducted thorough market research to identify emerging trends and inform strategic decision making.
REMOTE Research Analyst
Resource Revival (USA)
- Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
- Prepared detailed reports summarizing research findings and recommendations for further action.
- Interpreted data and made recommendations from findings.
Education
GOOGLE AI ESSENTIALS CERTIFICATE -
01.2024
MBA - Marketing
NMIMS
01.1997
Associate of Arts - Photojournalism, Advertising
Xavier Institute of Communications
01.1989
Advanced Certificate - Export-Import Operations
Indo-American Society
01.1989
Bachelor of Science - Physics, Chemistry, Math,Technical Content Writing
Calicut University, Govt Victoria College
01.1986
High School Diploma -
The Lawrence School
01.1981
Skills
Proficient in AI tools including (ChatGPT, Gemini, Claude, Grok, Perplexity, Midjourney, Synthesia, VEED, and InvideoAI, Veo, Eleven Labs, Capcut, Filmora, Descript, Canva, Speechify, Eleven Labs, Murph, Cartesia, Pika, Runway, HeyGen, Descript, and more)
Fluent in HTML, AI-Based Programming (Python), (PyTorch), Natural Language Processing (NLP), and Data Analysis
Specialized in areas such as Media Review, Internet Review, Data Annotation, and Quality Assurance for Translated Subtitles
Understanding of prompt engineering, multi-tool workflows, and content optimization for digital platforms
Skilled in traditional software (WordPress, Hoot Suite, Grammarly, Google Analytics, Ahrefs, Moz, KWFinder, SEMrush, BuzzSumo)
Skilled in traditional subtitle software and AI translation apps – (QuillBot, Groose, Subtitle Edit, Aegisub, Google Translation)
E-commerce Management - (Shopify, Drop Shipping, Customized Product Descriptions, SEO, Customized Blogs, Affiliate Marketing)
Digital marketing
Creative direction
Social media strategy
Campaign management
Marketing campaigns
Social media campaigns
Accomplishments
- Increased digital engagement by 20% with AI-automated content campaigns.
- Led cross-functional
- AI content engineering projects
- (including restoration/publishing of vintage films, multimodal content).
- Delivered annotated, contextually verified datasets for AI model improvement.
- Completed Google Generative AI courses, demonstrating proficiency in AI tool utilization, prompting, and data annotation.
- Grew 3 YouTube channels to 1K+ subscribers with 100K+ impressions and 20% increased engagement using AI-enhanced videos.
- Managed localization, and subtitling for 10+ projects in English, Malayalam, Hindi, and Tamil, cutting turnaround time by 20%.
- Created blog and e-commerce content and drove 150% organic traffic growth delivering SEO-optimized content marketing strategies
- Responsible for driving 20% follower growth and 15% higher e-commerce conversions through customized content.
- Responsible for the management and updating of 3 content client websites.
- Contract with TMC (Technology Management Corp., USA) for providing regular technical content (2013)
- Provided breaking news, content marketing, and ghost writing for two senior executives.
- Contracted by Top Ten Reviews for providing regular reviews of electronic items, apps, software until the company was taken over.
- Boosted customer engagement by 25% for 3 global clients using content marketing strategies and had them on Page 1.
- Have worked with over 50+ companies/ individuals (approximately).
- Initiated 10+ social media campaigns.
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Tamil
Intermediate (B1)
Malayalam
Advanced (C1)
Sabbatical
For health reasons, I took a sabbatical between from professional activities and my management course between 1997 and 1999.
Work Portfolio
- YouTube: https://www.youtube.com/@colorized flix - Al-Enhanced Movie and Video Reviews.
- Blog (Brand Chimp): https://mallugiri.wordpress.com - Tech, Content Marketing, SEO, social media, Various Posts.
- Blog (Trending Movies): https://trendingreels.wordpress.com - Movie Reviews and Trends.
- Further Content, Post And Article Samples Can Be Provided On Request.
Like what you do and you'll never work a day.
The sentiment behind the above quote is very much true. People tend to think of work as a duty that they have to fulfill in order to earn a salary. Given the chance, they would quit working if they could, but they cannot. Likewise, if you tend to compare your work with your hobby, most people often happily continue their hobbies even in retirement, and when their hobbies cost them considerably. The ideology here is that if you can find a job that you enjoy as much as you enjoy your hobbies, it just will not feel like work.
Experience & Keywords
- Diploma in Photojournalism.
- Practical AI training from Google.
- Graduate Degree in Physics & Technical Content Writing.
- An MBA dropout. (twice !)
- Significant experience in AV content creation, multimedia, or digital journalism, with relevant experience using Gen AI tools.
- Portfolio that demonstrates AI-generated visuals and/or experimental formats.
- Enthusiastic about staying ahead of trends in AI, multimedia, and digital storytelling.
Sabbatical
For health reasons, I took a sabbatical between from professional activities and my management course between 1997 and 1999.
Personal Information
Work Portfolio
- YouTube: https://www.youtube.com/@colorized flix - Al-Enhanced Movie and Video Reviews.
- Brand Chimp: mallugiri.wordpress.com - Tech, Content Marketing, SEO, Social Media, Misc.
- Trending Movies: trendingreels.wordpress.com - Movie Reviews and Trends.
- Further Content, Post And Article Samples Can Be Provided On Request.
Work Experience
01-2022
Interests
AI Apps,
AV Creation
YouTube
Books (Reading & Authoring)
Music (Listening, Creating BG Music, Live Shows)
Woodwork
Painting
Cooking
Live Sports
Retro Movies
Timeline
Content Marketing Strategist, SEO Content Writer, Copywriter
Freelance / REMOTE
08.2004 - 01.2022
Financial & Project Management Consultant
PRC & Co.
06.1999 - 07.2004
REMOTE Marketing Consultant
The Body Shop
01.1996 - 01.1997
GOOGLE AI ESSENTIALS CERTIFICATE -
MBA - Marketing
NMIMS
Associate of Arts - Photojournalism, Advertising
Xavier Institute of Communications
Advanced Certificate - Export-Import Operations
Indo-American Society
Bachelor of Science - Physics, Chemistry, Math,Technical Content Writing
Calicut University, Govt Victoria College
High School Diploma -
The Lawrence School
Head of Content
Colorized Flix
- Current
REMOTE Marketing Consultant
GREENPEACE
CEO & Management Consultant
ALTERNATIVE Medicine and Herbal Products Ltd.
Asst. Project Manager & Executive Assistant to CEO
Al Hanouf Group, HOSPITAL MANAGEMENT & RECRUITMENT LLC.
REMOTE Marketing Consultant
AVEDA (Germany)
REMOTE Research Analyst
Resource Revival (USA)