Shankar Pandiath
Content Marketing Strategist
Palghat,KE
Summary
Dynamic Content and Marketing Strategist with over 15 years of diverse experience in content creation, specializing in multimodal content and blog posting. Proven expertise in leveraging generative AI tools to enhance marketing strategies, complemented by a solid background in e-commerce content, social media management, affiliate marketing, and SEO. Results-driven professional dedicated to crafting compelling narratives that engage audiences and drive brand growth. Committed to staying ahead of industry trends to deliver innovative digital marketing solutions.
Overview
37
37
years of professional experience
4
4
Languages
Work History
Head of Content, AV Content Marketing Strategist, AI Integration Lead
Colorized Flix
Palghat. Kerala, India
01.2022 - Current
- Led multi-platform SEO, content marketing strategy; integrated AI tools for workflow and content optimization.
- Responsible for YouTube channel growth to hit (+1,000 subscribers), and manage AV restoration projects.
- Charge of AI integration and YouTube Channel Marketing and AV editing and voice overs.
- Remote
Content Marketing Strategist, SEO Content Writer, Copywriter, Digital Marketing
Freelance / Self – Employed
01.2005 - Current
- Wrote blogs, articles, and e-commerce content for global clients, so that they on page one on Google.
- Designed social media strategies, affiliate marketing, and managed multilingual localization.
- Delivered technical content writing, reviews, research papers, academic papers, book and gadget meeting style guidelines.
- Remote
Freelance Marketing Consultant
The Body Shop
01.1996 - Current
- Responsible for Market Trend Analysis, Competitor Analysis, Market Positioning, Content Marketing, Brand Marketing.
- Remote
- Full-Time
Financial & Project Management Consultant
PRC & Co.
01.1999 - 01.2004
- Developed investment proposals; enhanced portfolio growth and client satisfaction.
- Managed cross-team operations, specializing in technical and business writing for proposals.
- Full-Time
Freelance Marketing Consultant
GREENPEACE
01.1996 - 01.1997
- Responsible for Market Research, Non-Profit Management, Eco System Impacts.
- Remote
- Full-Time
Freelance Marketing Consultant
AVEDA
01.1996 - 01.1997
- Responsible for Market Trend Analysis, Competitor Analysis, Market Positioning, Content Marketing, Brand Marketing.
- Remote
- Full-Time
CEO & Management Consultant
ALTERNATIVE Medicine and Herbal Products Ltd.
01.1993 - 01.1997
- Spearheaded the startup of the Green Leaf Herbal Project, a Sri Lankan-based European herbal venture.
- Responsible for the product development and marketing strategy of alternative medicines and cosmetics.
- Secured Board of Investment (BOI) approval, acquired agricultural land for herb cultivation, and pitched the project and signed a JV with local partners in Sri Lanka and the UK.
- Also obtained a USAID grant and was invited to the United States to explore collaborations.
- Held discussions with executives from Greenpeace International, AVEDA, The Body Shop, Shahnaz Husain Ayurvedics, Greenline Paper Company, and Recycled Revival (to name a few)
- Full-Time
Asst. Project Manager & Executive Assistant to CEO
Al Hanouf Group, HOSPITAL MANAGEMENT & RECRUITMENT LLC.
01.1989 - 01.1993
- Coordinated international hospital projects; drafted technical documentation, and orientation manuals for new employees.
- Provided project management support / financial analysis support for preparation of bid proposals for hospital projects.
- Multi-country
- Full-Time
Education
GOOGLE AI ESSENTIALS CERTIFICATE -
01.2024
MBA - Marketing
NMIMS
01.1997
Diploma - Photojournalism, Copywriting, Content Writing
Xavier Institute of Communications
01.1989
Advanced Certificate - Export-Import Operations
Indo-American Society
01.1989
B.Sc. - Physics, Technical Content Writing
Calicut U'sity, Govt Victoria College
01.1986
High School - ICSE Curriculum
The Lawrence School
01.1981
Skills
Proficient in AI tools including (ChatGPT, Gemini, Claude, Grok, Perplexity, Midjourney, Synthesia, VEED, and InvideoAI, Veo, Eleven Labs, Capcut, Filmora, Descript, Canva, Speechify, Eleven Labs, Murph, Cartesia, Pika, Runway, HeyGen, Descript, and more)
Interests
Reviewing New AI Apps and Tools, AV creation, Making YouTube Videos, Review Movies Streaming on the Net, Retro Hollywood Movies, Writing & Authoring Books, Stand-up Comedy, Painting, Woodwork, Live Sports, Street Food Cooking, Writing Food Reviews, Crafting BG and New Music using AI, Metaphysics, Travelling and Freudian Psychology
Accomplishments
- Increased digital engagement by 20% with AI-automated content campaigns.
- Led cross-functional
- AI content engineering projects
- (including restoration/publishing of vintage films, multimodal content).
- Delivered annotated, contextually verified datasets for AI model improvement.
- Completed Google Generative AI courses, demonstrating proficiency in AI tool utilization, prompting, and data annotation.
- Grew 3 YouTube channels to 1K+ subscribers with 100K+ impressions and 20% increased engagement using AI-enhanced videos.
- Managed localization, and subtitling for 10+ projects in English, Malayalam, Hindi, and Tamil, cutting turnaround time by 20%.
- Created blog and e-commerce content and drove 150% organic traffic growth delivering SEO-optimized content marketing strategies
- Responsible for driving 20% follower growth and 15% higher e-commerce conversions through customized content.
- Responsible for the management and updating of 3 content client websites.
- Contract with TMC (Technology Management Corp., USA) for providing regular technical content (2013)
- Provided breaking news, content marketing, and ghost writing for two senior executives.
- Contracted by Top Ten Reviews for providing regular reviews of electronic items, apps, software until the company was taken over.
- Boosted customer engagement by 25% for 3 global clients using content marketing strategies and had them on Page 1.
- Have worked with over 50+ companies/ individuals (approximately).
- Initiated 10+ social media campaigns.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Tamil
Intermediate (B1)
Malayalam
Advanced (C1)
Timeline
Head of Content, AV Content Marketing Strategist, AI Integration Lead
Colorized Flix
01.2022 - Current
Content Marketing Strategist, SEO Content Writer, Copywriter, Digital Marketing
Freelance / Self – Employed
01.2005 - Current
Financial & Project Management Consultant
PRC & Co.
01.1999 - 01.2004
Freelance Marketing Consultant
The Body Shop
01.1996 - Current
Freelance Marketing Consultant
GREENPEACE
01.1996 - 01.1997
Freelance Marketing Consultant
AVEDA
01.1996 - 01.1997
CEO & Management Consultant
ALTERNATIVE Medicine and Herbal Products Ltd.
01.1993 - 01.1997
Asst. Project Manager & Executive Assistant to CEO
Al Hanouf Group, HOSPITAL MANAGEMENT & RECRUITMENT LLC.
01.1989 - 01.1993
MBA - Marketing
NMIMS
Diploma - Photojournalism, Copywriting, Content Writing
Xavier Institute of Communications
Advanced Certificate - Export-Import Operations
Indo-American Society
B.Sc. - Physics, Technical Content Writing
Calicut U'sity, Govt Victoria College
High School - ICSE Curriculum
The Lawrence School
GOOGLE AI ESSENTIALS CERTIFICATE -
Sabbatical
For health reasons, I took a sabbatical between from professional activities and my management course between 1997 and 1999.
Work Portfolio
- YouTube: https://www.youtube.com/@colorized flix - Al-Enhanced Movie and Video Reviews.
- YouTube: https://www.youtube.com/@diyworkshopyoutube - DIY Work Shop (Do It Yourself Creative, Craft and Comedy)
- Blog (Brand Chimp): mallugiri.wordpress.com - Tech, Content Marketing, SEO, social media, Various Posts.
- Blog (Trending Movies): trendingreels.wordpress.com - Movie Reviews and Trends.
- Further Content, Post And Article Samples Can Be Provided On Request.
Like what you do and you'll never work a day.
The sentiment behind the above quote is very much true. People tend to think of work as a duty that they have to fulfill in order to earn a salary. Given the chance, they would quit working if they could, but they cannot. Likewise, if you tend to compare your work with your hobby, most people often happily continue their hobbies even in retirement, and when their hobbies cost them considerably. The ideology here is that if you can find a job that you enjoy as much as you enjoy your hobbies, it just will not feel like work.
Experience & Keywords
- Diploma in Photojournalism.
- Practical AI training from Google.
- Graduate Degree in Physics & Technical Content Writing.
- An MBA dropout. (twice !)
- Significant experience in AV content creation, multimedia, or digital journalism, with relevant experience using Gen AI tools.
- Portfolio that demonstrates AI-generated visuals and/or experimental formats.
- Enthusiastic about staying ahead of trends in AI, multimedia, and digital storytelling.
Sabbatical
For health reasons, I took a sabbatical between from professional activities and my management course between 1997 and 1999.
Work Portfolio
- YouTube: https://www.youtube.com/@colorized flix - Al-Enhanced Movie and Video Reviews.
- YouTube: https://www.youtube.com/@diyworkshopyoutube - DIY Work Shop (Do It Yourself Creative, Craft and Comedy)
- Blog (Brand Chimp): mallugiri.wordpress.com - Tech, Content Marketing, SEO, social media, Various Posts.
- Blog (Trending Movies): trendingreels.wordpress.com - Movie Reviews and Trends.
- Further Content, Post And Article Samples Can Be Provided On Request.