Dynamic and results-driven professional with 9 years of extensive experience in sales and business development across diverse industries. Proven track record in generating leads, cultivating client relationships, and achieving sales targets. Expertise in strategic planning, market analysis, and brand development, complemented by strong communication and negotiation skills. Demonstrated ability to manage multiple projects simultaneously while driving revenue growth and enhancing customer satisfaction through innovative sales strategies and exceptional service delivery.
Hi, I’m
Shankar Raj
Business Development Strategist
New Delhi
Summary
Overview
11
years of professional experience
2020
years of post-secondary education
Work History
Just Constructions
Manager Sales Operations
08.2023 - 09.2024
Job overview
- Business Development of Basement renovation vertical
- Generation online and offline leads
- Gathering references from existing clients
- Managing customer relationships
- Recruitment and training
- Meet revenue targets
Xnara Biologics
SENIOR MANAGER – INFLUENCER MARKETING
04.2023 - 08.2023
Job overview
- Creating Social Media Campaign Strategies
- Partnerships with Influencer agencies
- Influencer Collaborations
- Creating social media campaigns
- Managing social media content calendar
- Recruitment and training
PPLFY ANALYTICS P. LTD (POKEIFY)
SENIOR MANAGER – INSIDE SALES
01.2020 - 04.2023
Job overview
- Business Development
- New client acquisition and generating leads through Linkedin Sales Navigator, Lusha and SalesShark
- Strategic partnerships
- Partnerships with other marketing agencies and getting us on boarded with them to help them manage influencer marketing vertical for their clients
- Customer Success
- Recruitment and training of personnel
- Account Management
- Nurturing and growing account
- Handle customer relations
- Work on influencer marketing strategy
- Carry out social media research for brands to suggest trending content ideas and brand strategies
- Plan and Allocate brand’s influencer marketing budget efficiently and monitor growth and campaign performance
- Managed 80+ brands from various industries and verticals
Indian Influencer Network
MANAGER – INSIDE SALES
03.2019 - 12.2019
Job overview
- Heading Sales operations for Indian Influencer Network (Influencer marketing vertical)
- Account Management
- Product Development
- Monitoring online marketing Initiatives
- Manage end to end influencer marketing campaigns
- Onboard influencers for campaigns
- Negotiate with influencers to ensure agency margins are maintained and brand gets the right price for collaborating
- Working on various tools to check engagements and reach of various influencers
- Worked on planning and strategizing campaigns
- Meet revenue target.
Paintflip Improtech
Sr. Sales Manager
10.2017 - 02.2019
Job overview
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures
- Scheduled promotional activities in accordance with available inventory and staff resources
- Devised effective marketing, sales and other promotional initiatives
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
- Created reports and presentations detailing business development activities
- Negotiated, prepared and signed contracts with clients
- Helped incorporate product changes to drive customer engagement and firm profits
- Compiled product, market and customer data to forecast accurate sales and profit projections
- Negotiated and closed long-term agreements with new clients in assigned territory
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
Paintflip Improtech
Sales Manager
01.2016 - 10.2017
Job overview
- Developed innovative and targeted collateral to support overall branding objectives
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
- Increase customer satisfaction by improving customer experience by developing an effective and efficient sales process
- Collaborated with senior sales, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
- Built brand awareness and generated leads while managing internal and external sales strategies and customer retention schemes
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors
- Planned and directed off-site promotional events to attract guests to property
- Planned, implemented and tracked sales and marketing strategies to promote brand products
BrightSpark Education Private Limited
Sr. Telesales Executive
10.2014 - 01.2016
Job overview
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base
- Developed innovative Sales strategies to increase engagement with target demographic and drive revenues
- Created effective strategies to target new markets after researching and analyzing competitor behavior
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Exceeded regional annual sales target by 30%
- Reporting to the Sales manager to identify techniques to overcome sales obstacles and contribute to sales growth
BrightSpark Education Private Limited
Telesales Executive
09.2013 - 10.2014
Job overview
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Exceeded regional annual sales target by 20%
- Held weekly meetings with the reporting manager to identify techniques to overcome sales obstacles
Education
Bhartiya Vidhya Bhawan
High School Diploma from Commerce
University Overview
York University Toronto, CA
No Degree from Content And Digital Marketing
04.2001 - 01.2013
University Overview
Skills
Leadership: Ability to inspire and motivate a sales team, fostering a positive and productive work environment
Communication: Strong verbal and written communication skills to convey ideas clearly, listen to team members, and interact with clients
Strategic Thinking: Ability to develop and implement effective sales strategies that align with the company's goals
Analytical Skills: Proficiency in analyzing sales data and market trends to make informed decisions and identify opportunities for growth
Coaching and Mentoring: Skills to train and develop team members, providing constructive feedback and support to enhance their performance
Negotiation: Strong negotiation skills to close deals effectively and maintain positive relationships with clients
Customer Focus: A deep understanding of customer needs and the ability to build strong relationships to enhance customer satisfaction and loyalty
Time Management: Ability to prioritize tasks and manage time effectively to meet deadlines and achieve sales targets
Problem-Solving: Skills to identify challenges and develop practical solutions to overcome obstacles in the sales process
Adaptability: Flexibility to adjust strategies and approaches in response to changing market conditions or company objectives
Motivation and Resilience: A positive attitude and the ability to stay motivated, even in the face of challenges or setbacks
Technical Proficiency: Familiarity with sales software, CRM systems, and data analysis tools to streamline processes and track performance
Timeline
Manager Sales Operations
Just Constructions
08.2023 - 09.2024
SENIOR MANAGER – INFLUENCER MARKETING
Xnara Biologics
04.2023 - 08.2023
SENIOR MANAGER – INSIDE SALES
PPLFY ANALYTICS P. LTD (POKEIFY)
01.2020 - 04.2023
MANAGER – INSIDE SALES
Indian Influencer Network
03.2019 - 12.2019
Sr. Sales Manager
Paintflip Improtech
10.2017 - 02.2019
Sales Manager
Paintflip Improtech
01.2016 - 10.2017
Sr. Telesales Executive
BrightSpark Education Private Limited
10.2014 - 01.2016
Telesales Executive
BrightSpark Education Private Limited
09.2013 - 10.2014
York University
No Degree from Content And Digital Marketing
04.2001 - 01.2013
Bhartiya Vidhya Bhawan
High School Diploma from Commerce
01.2008