Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Shankha Majumder

Bangalore,

Summary

Experienced Business Manager with 8 years of impactful leadership and revenue growth in global sales. Skilled in strategic planning, team leadership, and stakeholder engagement. Adept at driving sales initiatives, optimizing pricing strategies, and enhancing product offerings.

Known for cultivating high-performance teams and delivering exceptional customer focus. A dynamic professional with a strong track record of achieving and surpassing revenue targets while promoting a culture of continuous improvement.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Business Manager

upGrad KnowledgeHut
Bangalore
10.2023 - Current

Leading a high-performing sales team, providing mentorship, training, and guidance to drive lead conversion, while consistently meeting or exceeding monthly targets. The role includes:

  • Monitoring and supervising the pricing strategy for shaping the user experience.
  • Ensure sales funnel management to achieve a higher conversion rate output.
  • Keeping track of factors like customer acquisition cost, average revenue generated per lead, conversion, average revenue per sale, etc.
  • Partnering with the product and ops teams to build relevant products.
  • Understanding the market landscape, customer behavior, and figuring out existing gaps, and working with stakeholders across teams to deliver on goals.
  • Staying informed about market trends, competitor activities, and industry developments related to products and services.
  • Utilizing this knowledge to refine offerings and maintain a competitive edge.
  • Promoting a culture of excellence, customer focus, and continuous improvement.
  • Fostering repeat business through strategic relationship building, consultative selling, and exceptional customer engagement, contributing to sustained growth.
  • Boosted repeat business by over 1.75x, increasing revenue from $40K to $75K monthly in 3 months.

Business Manager

The Knowledge Academy
Bangalore
04.2023 - 10.2023

Managed multiple categories focused on certification programs in Project Management, Quality Management, Agile & Scrum, and IT Service Management.

Successfully doubled the revenue from $50K to $110K in just six months through strategic initiatives and targeted sales efforts.

The role included:

  • SWOT analysis of the various products in the market.
  • Consulting with the product team for possible innovations in the products, and the marketing team for discussing new opportunities for promoting the same.
  • Owning up to the overall training and quality of the sales teams. Providing training interventions, and feedback in coordination with the product team.
  • Keeping track of factors like customer acquisition cost, average revenue generated per lead, conversion, average revenue per sale, etc.

Associate Business Manager

Simplilearn
Bangalore
05.2019 - 03.2023

Category Manager for premium online bootcamps in partnership with top-tier universities in the U.S., including Caltech, UCI, UMN, Purdue University, and UMass Amherst, driving strategic initiatives and enhancing educational offerings.

The role included:

  • Implementing strategies to ensure a robust sales pipeline for the assigned products.
  • Hiring, training, leading, and motivating high-performing individuals to achieve revenue targets and meet sales objectives.
  • Providing guidance and support to sales representatives in identifying customer needs, proposing appropriate solutions, and closing deals.
  • Measuring daily, weekly, and monthly performance trends of each team member, and taking corrective actions to match the organization's expectations.
  • Conducting daily team huddles to brief and motivate the team on the team and individual targets.

Led the sales team to achieve $500K monthly in revenue within 8 months, driving significant growth from the ground up.

Received various awards for Top SBU, Extra Miler, Sales Artist, etc., and received a special award for achieving 100% target for 12 months in a row.

Senior BDE

Future Forward Solutions Inc
Bangalore
08.2018 - 05.2019
  • Identified and pursued new business opportunities to expand the customer base.
  • Increased acquisition of target clientele across IT-ITES customer segments.
  • Acted as a trusted advisor to customers, understanding their business requirements, and offering tailor-made IT infrastructure solutions.
  • Ensured top-class service delivery to clients to be in line with the best in the industry.
  • Monitored high-net-worth accounts closely to ensure that customers continue regular use of the account and grow balances.
  • Worked toward reactivating accounts that have stopped transacting or have depleted balances.

Systems Engineer

Tata Consultancy Services
Chennai
12.2016 - 03.2018
  • Front-end Developer for the Citi Bank project, contributing to the design and development of user-centric digital solutions.
  • Proficient in coding languages and frameworks, including JavaScript, HTML, CSS, and Bootstrap, with a strong focus on responsive design and functionality.
  • Awarded a Certificate of Appreciation by Citi Bank Russia for innovative contributions to the development of multiple app modules, enhancing user experience, and operational efficiency.

Education

PGDBM - Marketing Management

PGDBM in Marketing Management
NMIMS Global
05-2022

Bachelor of Engineering - Biotechnology

New Horizon College of Engineering
Bangalore
08-2016

AISSE, AISSCE -

Kendriya Vidyalaya No.1
Ishapore, West Bengal
03-2012

Skills

  • Sales Management - B2C, and B2B
  • Leadership, team handling, and people management
  • Strategic Planning and Problem-Solving
  • Adaptive to dynamic environments
  • CRM Proficiency: Salesforce, LeadSquared, and HubSpot
  • Financial Acumen and Data Analysis
  • Data-driven thinking, affinity for numbers
  • Business Presentation Expertise
  • Stakeholder Engagement
  • Cross-functional collaboration
  • Channel sales
  • Customer Relationship Management

Affiliations

Marketing Intern, I Brands Beverages Pvt. Ltd, Bangalore

05/2018 - 07/2018

  • Assisted the marketing team in the relaunch of Three Royals whiskey (a premium segment IM8L product) across the North Indian States.
  • Coordinated with various vendors to aid the launch in a timely fashion, from design agencies to manufacturers of packaging materials.
  • Coordinated with the regional sales teams based in the northern states to understand sales projections.
  • Aided in compiling and providing daily reports for the marketing team and the senior management.

Youth Media and Marketing Intern, The Grapevine Co, Bangalore

09/2015 - 02/2016

  • Media Project Support: Assisted in the execution of diverse media projects for prominent clients including ITC, Café Coffee Day, Viacom, MTV, and VH1, contributing to successful campaign development and implementation.
  • Event Management and Advertising: Actively engaged in the planning, organization, and execution of various events, including concerts, brand promotional activities, and social campaigns, ensuring successful outcomes and effective brand promotion.

Certification

  • Effective Communication
  • Results Orientation
  • Learning Agility
  • Digital Fluency

Timeline

Business Manager

upGrad KnowledgeHut
10.2023 - Current

Business Manager

The Knowledge Academy
04.2023 - 10.2023

Associate Business Manager

Simplilearn
05.2019 - 03.2023

Senior BDE

Future Forward Solutions Inc
08.2018 - 05.2019

Systems Engineer

Tata Consultancy Services
12.2016 - 03.2018

PGDBM - Marketing Management

PGDBM in Marketing Management

Bachelor of Engineering - Biotechnology

New Horizon College of Engineering

AISSE, AISSCE -

Kendriya Vidyalaya No.1
Shankha Majumder