Shankha Subhra Chowdhury
Real Estate Professional
14 Elora Road, Kolkata
Summary
A focused professional with rich experience in the Real Estate sector and good relationship with all developer houses. Developed the strategy & plans for organization's business operations; conceptualized & developed new business strategies which led to an increase in turnover & profitability of the organization. Successfully handling the sales team and ensuring targets are achieved that are set by management. Delivered business results focused on improving processes to improve reliability, increase simplicity, and enable scalable growth. Directed sales of HNI & UHNI products and sole marketing projects and managed all real estate marketing activities to meet budget. Proven capability to understand/ meet client's expectations and build relationships with merit of serving reputed corporate clients. Displayed consultative orientation, skills to deliver a broad range of innovative and value-added services in the real estate business. Resourceful in managing business potential involving study of existing and future markets, identifying gaps and implementing required measures for improving the functioning of processes.
Overview
9
9
years of professional experience
Work History
Strategy Director
Elite Homes Realty Pvt. Ltd.
Kolkata, West Bengal
05.2024 - Current
Vice President - P&L Head
MySpace Realty Pvt. Ltd.
Kolkata
05.2023 - 04.2024
- Manage P&L for Kolkata branch
- Sales strategy development in coordination with directors and digital marketing team, aligned with market trend.
- Lead and manage the sales team which involves hiring, training, mentoring fos. Sharing company’s values with the team to inline them with the company’s vision & ensure to get the out of them.
- Negotiate with developers/clients for better rewards, build strong relations that will be productive in long term, and plan quick billing realisation with unique business strategies
- Market analysis and competitor monitoring to identify new sales channels & more business opportunities
- Act as a brand ambassador to represent the co. at industry events, networking opportunities to enhance brand visibility in city
- Providing MIS weekly basis with inputs to bring positive change in the sales approach
- Plan & execution of R&R for team
Senior Area Head
Square Yards
Kolkata
10.2021 - 04.2023
- Interaction and building PR with existing and new developers for future business
- Building & leading a high energy primary sales team and hitting the ambitious targets on a monthly basis
- Engaging with individual sub-brokers and convert their leads via Square Yards on a brokerage sharing model
- Increasing the value of current customers while attracting the new ones
- Finding and developing new markets and improving sales
- Driving the input matrix
- Training & motivating team members
- Executing new initiatives for better and smooth functioning of the team
- Lead management
- Ensuring fos and team leader's motivation and performance
- Regular feedback and inputs to VP
- Attending conferences, meetings, and industry events.
Site Manager-Closing
Shriram Properties
Kolkata
10.2018 - 09.2021
- Managing and guiding the site closing team
- Creating and setting strategies and targets Plan & execute ATL/BTL campaigns
- Tracking updates of the realty sector and competitors
- Performing market research and collecting customer feedback and reporting to higher management about the sales activities
- Participating in the conceptualization & launch of sales initiatives to maximize order booking for the project while ensuring compliance with the budgeted time for selling
- Ensuring customer experience at site as per defined standards and organizing customer engagement programs
- Analyzing competitor movements in the location & strategies for their properties and communicating market intelligence, as needed
- Coordinating cross-functionally with other functions including Sales, Pre sales, Admin, Crm teams
- Examining changing trends, customer requirements & feedback and communicating the same to the Project Head
- Proactively assisted in improved strong brand image
- Coordinated with Centralized Marketing Team for communications related to the project
- Steered timely & effective implementation of marketing initiatives to drive sales for the project.
Avp Business Development
BMEL
Kolkata
02.2018 - 10.2018
- Headed the overall branding and lead generation activities for the branch
- Administered the channel sales for the company and created long-term and short-term brand strategy for the company
- Collaborated with developers and maintained excellent relationship with them
- Rendered proactive position and achieve market leadership in Real Estate sector
- Directed sales of HNI products and sole marketing projects and managed all real estate marketing activities to meet budget
- Managed revenue collection from developers
- Formulated and implemented brand plans to drive business development PAN India.
Senior Manager - Sales
Indiabulls Real Estate
Kolkata
01.2016 - 01.2018
- Developed and implemented sales strategies for targeted revenue
- Steered the overall sale of properties, insurance, d-mat, personal loan, equity, etc
- Via direct and channel partners
- Onboarding new brokers and catering their customers under Indiabulls brand name and share certain profit % with them
- Imparted product knowledge for better delivery pitch and achieved sales target time to time in real estate and equity sales
- Coordinated with clients for sight visits and explained the benefits of the projects
- Executing monthly BTL and other outdoor lead generation activities
- Administered timely collection of payments from the clients
- Conducted seminars and product trainings as a part of promotional activity.
Education
Schooling - Science Education
Jodhpur Park Boys School
01.1999 - 1 2011
B.Tech - Electronics & Communication Engineering
West Bengal University of Technology
08.2011 - 8 2015
Wealth Management - Charter Wealth Management
American Academy of Financial Management
01.2016 - 1 2017
Professional Membership - Acquired professional membership of 'Association of International Wealth Management'
Association of International Wealth Management
01.2018 - undefined
Real Estate Management - 'Emerging Leaders Program' in Real-Estate sales and marketing
R.I.C.S
01.2019 - 1 2020
Skills
Sales & Business Development
undefinedAccomplishments
- Best Closing Manager(Site Sales Handing). Award received from CMO of Shriram Properties of that time.
- Part of the Shriram Properties closing team, where we sold more than 700 flats in less than 90 days during 7rks launch. (2019) This was the biggest launch in the history of Kolkata real estate market.
- Sales excellence award from Shriram
- Sale pitch champion award from Shriram
- Best Area Manager - Square Yards (Kolkata)
- Under my leadership Myspace had won “Consistent Performer Of The Year-2023” from DTC group.
- Launched Damac Propeties Dubai, at Kolkata while working at BMEL
- Appointed Secretary, West Bengal Pradesh, Federation of International Trade Investor Gunodaya Association.
Timeline
Strategy Director
Elite Homes Realty Pvt. Ltd.
05.2024 - Current
Vice President - P&L Head
MySpace Realty Pvt. Ltd.
05.2023 - 04.2024
Senior Area Head
Square Yards
10.2021 - 04.2023
Real Estate Management - 'Emerging Leaders Program' in Real-Estate sales and marketing
R.I.C.S
01.2019 - 1 2020
Site Manager-Closing
Shriram Properties
10.2018 - 09.2021
Avp Business Development
BMEL
02.2018 - 10.2018
Professional Membership - Acquired professional membership of 'Association of International Wealth Management'
Association of International Wealth Management
01.2018 - undefined
Wealth Management - Charter Wealth Management
American Academy of Financial Management
01.2016 - 1 2017
Senior Manager - Sales
Indiabulls Real Estate
01.2016 - 01.2018
B.Tech - Electronics & Communication Engineering
West Bengal University of Technology
08.2011 - 8 2015
Schooling - Science Education
Jodhpur Park Boys School
01.1999 - 1 2011
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