Shankri Chandra
Brand Marketing
Ghaziabad,Uttar Pradesh
Summary
A creative and collaborative brand marketing expert with about 5 years of Brand Management & Client Servicing experience. Proficient in driving marketing campaigns and ensuring client satisfaction by following a customer-centric approach. Specializes in Marketing communication, ATL & BTL marketing and Relationship Building.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Project Manager
Tag Worldwide
Gurgaon, Haryana
10.2020 - Current
- Developed Marketing & Communication plans for Levi's in co-ordination with the regional teams across EMEA
- Developed marketing collaterals and planned delivery ahead of schedule (Print, Digital, OOH, Broadcast) for Levi's for the upcoming campaigns.
- Managed the development & implementation of media plans with the media agency
- Ensured that the deliverables meet the client brief and maintain Levi's standard of creative execution
- Partnered with the global and cross functional teams of Levi's across EMEA for successful marketing production & implementation
- Fostered relationships with vendors to promote positive working relationships.
- Developed and initiated projects, managed costs, and monitored performance.
Sr. Account Manager
BBDO India
Bangalore, Karnataka
03.2019 - 09.2020
- Developed ATL/BTL marketing communication plans in co-ordination with cross-functional teams for EXXON MOBIL, INDIA.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Ensured on-time delivery and successful execution of campaigns(online/offline)-influencer, social media, email marketing, new product launch, dealer engagement etc
- Single handedly led and executed partnership/engagement programs for dealers and vendors.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.
Brand Manager & Social Media Strategist
HAVAS Langoor
Bangalore, Karnataka
04.2017 - 08.2018
- Formulated digital media strategies and executed online campaigns for clients with the help of cross- functional teams -SEO, SMM, Paid Media.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Handled social media marketing for the clients and regularly monitored and reported campaign performance & learnings
- Carried out regular Market research to stay updated with the latest industry trends
- Developed innovative marketing campaigns based on key objectives.
- Brands : The Body Shop India, The Gulf Marketing Group, Arvind Brand, Moneygram,Krispy Kreme India, ID Fresh, 3M.
Education
MBA - Communication Management (Advertising)
Symbiosis International University
08.2015 - 03.2017
B.E - Information Science
Visvesvaraya Technological University
08.2009 - 05.2013
Skills
Project Management
Websites
Timeline
Project Manager
Tag Worldwide
10.2020 - Current
Sr. Account Manager
BBDO India
03.2019 - 09.2020
Brand Manager & Social Media Strategist
HAVAS Langoor
04.2017 - 08.2018
MBA - Communication Management (Advertising)
Symbiosis International University
08.2015 - 03.2017
B.E - Information Science
Visvesvaraya Technological University
08.2009 - 05.2013
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