Shanmugapriya Damotharan

Roles & Responsibilities:

• Utilized advanced bidding strategies, including automated bidding, manual CPC, CPA bidding, and ROAS optimization to achieve campaign goals.
• Employed audience targeting tactics such as remarketing, lookalike audiences, and demographic targeting to refine audience reacha and engagement.
• Improved conversion rates by 25% with A/B testing, personalized content, and targeted email campaigns.
• Managed ad budgets for a 30% ROI boost using programmatic advertising and refined targeting.
• Optimized PPC campaigns to target users who had abandoned their carts, utilizing retargeting strategies that reduced cart abandonment rates by 20% and recovered lost sales.
• Optimized eCommerce product pages, achieving a 35% sales increase through better keyword targeting and rich media.

Roles & Responsibilities:

• Designed and executed highly targeted ABM campaigns that focused on key accounts, ensuring that all marketing efforts were tailored to address the unique needs and pain points of each account, resulting in more personalized and effective outreach.
• Leverage AI tools and machine learning techniques for voice search optimization, programmatic advertising, and predictive analytics.
• Client Training: Provide training to clients and end-users on how to use the WordPress dashboard, create/edit content, and manage the site’s functionality.
• Documentation: Document custom code, plugin configurations, and processes to ensure that future developers or site administrators can maintain and extend the site.
• Ongoing Support: Offer post-launch support to clients for troubleshooting, resolving issues, and performing regular maintenance tasks.

Roles & Responsibilities:

• Led website redesign with mobile-first and UX practices, reducing bounce rates by 20% and increasing site time by 30%.
• Enhanced PPC strategies to improve CTR, conversion rates, and ROI.
• Conducted A/B testing on ad copy, landing pages, and targeting for better campaign performance.
• Developed and executed targeted social media ad campaigns across platforms such as Facebook, Instagram, and LinkedIn, driving a 30% increase in lead generation.
• Use Twig templating to build clean, maintainable, and secure templates for all site pages (articles, landing pages, product pages, etc.).
• Customize Drupal’s theme layer to match the site’s design specifications and integrate with the back-end content management system.
• Ensure accessibility standards (WCAG) are met, optimizing the theme for users with disabilities.
• Integrate the site design with front-end technologies like HTML5, CSS3, JavaScript, and jQuery.

• Updated old code bases to modern development standards, improving functionality.
• Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
• Delivered user support to clients to train, educate and answer questions.
• Reviewed code to validate structures, assess security and verify browser, device and operating system compatibility.
• Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.

Roles & Responsibilities:

• Boosted organic traffic by 30% in six months through keyword optimization and content enhancement.
• Enhanced pillar page visibility with a topic clusters approach.
• Executed technical SEO improvements, including schema markup and XML sitemaps.
• Configure and customize the Drupal CMS to meet the specific needs of the organization (e.g., content types, taxonomies, and views).
• Set up user roles and permissions, ensuring appropriate access controls based on the organization’s requirements.
• Write server-side code in PHP to handle dynamic content, user interactions, and business logic.
• Work with databases (typically MySQL) to manage and query content efficiently.
  Create, manage, and optimize content models, workflows, and data structures.

Roles & Responsibilities:

• Optimized website content, meta tags, headings, and URLs for target keywords.
• Utilizing tools like SEMrush, Ahrefs, Google Keyword Planner to conduct competitor analysis to discover keyword gaps and opportunities.
• Managed and optimized WordPress & Drupal websites to improve search engine visibility and user experience.
• Develop custom Drupal modules or extend existing ones to add unique functionality to the website.
• Work with contributed modules from the Drupal community and customize them as needed.
• Ensure that all custom code is well-documented, secure, and follows Drupal's coding standards.