Shanmukha Karkera
Mumbai
Summary
Seasoned Manager in Research Analysis and Programmatic Buying at Media.net since October 2012 with over 13 years of dedicated service. Skilled in team leadership, planning, and organization; empowers employees to handle daily functions autonomously and meet customer needs effectively. Recognized as a diligent trainer and mentor with exceptional management abilities and a results-driven approach. Proven track record of successfully leading a team of 6-8 research analysts. Specializes in optimizing domain names for internet advertising and overseeing day-to-day performance across various publisher accounts. Experienced in high-profile projects with MSN, Forbes, WebMD, Appnexus, Prebid Native, and other Header Bidder Integration initiatives.
Overview
17
17
years of professional experience
Work History
Manager
Media.net
01.2023 - Current
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Cross-trained existing employees to maximize team agility and performance.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
Associate Manager
Media.net
07.2019 - 01.2023
- Manage a team of 6-8 research analysts, responsible for their day-to-day tasks.
- Accountable for over 30m ad impressions and over $50k of revenue per day.
- Devise and analyze reports for performance updates, to ensure month on month revenue growth.
- Identify and suggest up-scaling opportunities to the sales team.
- Spearhead the department's recruitment and training process.
- Responsible for managing a small team of analysts, developers, testers or engineers and drive delivery of a small module within a project (Delivery/Maintenance/Testing).
- Serve as entry level specialist with expertise in particular technology/industry/domain/a process/application/product.
- Responsible for functional/technical track of a project.
- Worked on Projects Like MSN, Forbes, WebMD, Appnexus, Prebid, Native and other Header Bidder Integration.
Sr. Research Analyst
Media.net
08.2015 - 07.2019
- Managing day to day performance across multiple publisher accounts.
- Easing day-to-day repetitive tasks by making automated excel sheets for finding faster/easier ways than the traditional approach.
- Managing advertising campaigns for premium publishers and analyzing historical data to recommend and implement strategies for the client which will maximize profit.
- Knowledge of Programmatic buying, online contextual advertising, Pre-Bidding, content monetization, Ad Networks, Real-time bidding at Ad Exchanges.
- Handling issues of work-related as well as general issues and problems faced by analysts.
- Making sure team and designated process is followed by all the individuals involved.
- Ensuring the workflow and efficiency are maintained throughout the process.
- Training & Mentoring the newly joined in the field of ad-tech.
Research Analyst
Media.net
10.2012 - 08.2015
- Upgrading client's portfolio execution by guaranteeing consistent change and augmenting results once a day.
- Optimizing Domain Names for Internet Advertising.
- Investigating sites and leading exploration and examination for distinguishing ideas of domain names.
- Checking substance, quality and precision of every idea.
- Checking catchphrase arrangements of sponsors to expand ROI for every publisher/advertiser.
- Consistently screen domain names according to customer requests and fulfillment.
- Constant learning of ideas relating to Internet Advertising.
- Liaising with the Business Development Specialists to encourage amplification of income/guarantee smooth working of the department.
Sr. CSR
Serco
04.2012 - 10.2012
- Used to work for a UK process NRE(National Rail Enquire) Solving customer queries regarding Train Timings and Ticket Bookings.
Sr. CSR
Global E Services
04.2008 - 09.2011
- Used to Dail for US Process as a customer service for Yellow Pages and Medicaid.
Education
Bachelor of Commerce - Finance
St.Rock College
01.2012
Higher Secondary School - undefined
St. Francis Junior College
01.2008
Secondary School Examination - undefined
St. Francis D'Assisi High School
01.2006
Skills
- Strategic decision-making
- Customer service
- Goal-oriented planning
- Documentation and reporting
- Verbal and written communication
- Staff training and development
- Proficient in delegating tasks
- Collaborative team management
- Operational efficiency management
LANGUAGES
English
Hindi
Marathi
Tulu
Hobbies and Interests
Riding Motorbikes, Travelling, Playing Football, Dancing, Music
LINKS
linkedin.com/in/shanmukha-karkera-60614
Timeline
Manager
Media.net
01.2023 - Current
Associate Manager
Media.net
07.2019 - 01.2023
Sr. Research Analyst
Media.net
08.2015 - 07.2019
Research Analyst
Media.net
10.2012 - 08.2015
Sr. CSR
Serco
04.2012 - 10.2012
Sr. CSR
Global E Services
04.2008 - 09.2011
Higher Secondary School - undefined
St. Francis Junior College
Secondary School Examination - undefined
St. Francis D'Assisi High School
Bachelor of Commerce - Finance
St.Rock College
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