Shantanu Chauhan
Growth Marketer
Gurgaon
Summary
Highly creative and Multi-dimensional marketer with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Director - Marketing
Noise
10.2015 - Current
- Orchestrated launch for more than 30 new products in a year on D2C and Marketplaces.
- Well versed and hands on experience running bigger campaigns across digital performance marketing platforms (Includes Facebook ad Marketing, Google ads, Amazon Marketing Services and Display ads, Flipkart ads) & brand marketing platforms (Includes Hot-star ads, Youtube brand ads, Twitter, News Apps, social and influencer marketing)
- Improved & worked on P&L of D2C with implementation of SEO strategies, CRM strategies & partnerships.
- Worked closely with organizational leadership and board of directors to plan AOP for the company.
- Accountable for marketing budgets and monthly P&L of D2C to achieve financial goals.
- Currently Handling budget of more than INR 250 Cr Annually.
- Developed and implemented reservation funnels on Marketplaces ( ecommerce) to generate leads for launches.
- Responsible for running efficient Amazon ads, Flipkart ads and other marketplaces performance marketing.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Continually maintained and improved company's reputation and positive image in markets served Via ORM and media relations.
- Teams reporting - Entire D2C Team, Marketplace ( ecommerce) marketing team, SEO, Brand Partnerships, ORM team. Direct - 6 people and indirect - 17.
Alliances & Social Media Manager
Dailyobjects.com
10.2015 - Current
- Lead the partnerships and alliances business which include partners such Mobile phone Brands, Artists, production houses
- Handle all the Dailyobjects's Social Media Marketing initiatives on Facebook, Twitter, Google+, Instagram and Pinterest
- To lead the influencer marketing for Dailyobjects.com
- To find and onboard affiliate networks and publishers and monitor activity, analyse performance through Google analytics and identify areas of improvement
- Responsible for activation of pop-up stores in various festivals and exhibitions.
Marketing Executive
Songdew.com
09.2022 - 07.2022
- To find and onboard new talented independent artists and bands PAN India
- To drive organic traffic on songdew.com through various collaboration with Artists, Facebook groups and various publishers
- To plan and execute activities on Songdewʼs Social Media platforms like Facebook, twitter, youtube and Google+
- To Strategise and execute Tie-upʼs with venues, colleges and music festivals for concerts and album launches of Songdew Artists.
Education
Disruptive Strategy -
Harvard Business School Online
05.2020 - 06.2020
B.tech (Electronics & Communication) - undefined
Suresh Gyan vihar University
06.2008 - 06.2012
Skills
Partnership Development
Budgeting and Allocation
Digital Marketing
Customer Acquisition
Marketing Campaigns
Customer Relationship Management (CRM)
SEO
P&L Management
Data Analytics
Timeline
Marketing Executive
Songdew.com
09.2022 - 07.2022
Disruptive Strategy -
Harvard Business School Online
05.2020 - 06.2020
Director - Marketing
Noise
10.2015 - Current
Alliances & Social Media Manager
Dailyobjects.com
10.2015 - Current
B.tech (Electronics & Communication) - undefined
Suresh Gyan vihar University
06.2008 - 06.2012