SHANTANU GHOTGALKAR
Mumbai
Summary
Accomplished Product Manager with over 12 years of experience in the Banking and Financial Services industry. Expertise in driving product innovation, optimizing digital banking solutions, and delivering customer-centric strategies to achieve business objectives. Skilled in product lifecycle management, data-driven decision-making, CRM integration, and agile methodologies. Proven success in leading cross-functional teams, enhancing digital adoption, and implementing strategic initiatives to drive growth and improve customer experiences. Recognized for a strong ability to identify market trends, design impactful solutions, and deliver measurable result.
Overview
13
13
years of professional experience
1
1
Certification
Work History
PRODUCT MANAGER - CURRENT ACCOUNT
AU SMALL FINANCE BANK LTD
12.2022 - Current
- Spearheaded national current account portfolio development for AU Bank, achieving a 24% increase in portfolio size within one year.
- Revamped 5 CA onboarding journeys, enabling seamless onboarding and a 20% reduction in onboarding TAT.
- Integrated ~10 new APIs to enhance customer profiling & reduce manual inputs to reduce onboarding errors.
- Devised a risk categorization matrix based on ~15 inputs like the customer's credit score, profile & bank employee's visit observations to derive the customer's risk category & selectively conduct extra due diligence.
- Developed a risk categorization matrix based on ~20 inputs to conduct EDD, ensuring improved compliance.
- Led direct-to-customer campaigns to boost transaction frequency, elevating the bank's preferred payment method status by 15% year-over-year.
- Optimized portfolio profitability by 18% through increased product holding and wallet share across CMS, TFx, POS, Cards, and Working Capital products.
- Collaborated with senior management across business units, achieving alignment on organizational goals and enhancing crossfunctional collaboration.
- Conceptualized and implemented an enhanced online digital journey for product upgrades. Led customer journey mapping to optimize digital self-service experiences, achieving a 12% conversion rate through targeted messaging.
- Conducted comprehensive analysis of dormant and inactive accounts. Applied Voice of Customer (VOC) methodologies to analyse inactive accounts, leading to a 6% reactivation rate.
- Implemented targeted programs and campaigns across multiple channels Developed data-driven feature prioritization strategies, driving a 25% increase in customer wallet share.
- Collaborated in Agile ceremonies for feature rollouts, ensuring iterative improvements aligned with business KPIs.
REGIONAL PRODUCT MANAGER - CURRENT ACCOUNT
HDFC BANK LTD
05.2021 - 12.2022
- Managed Retail Current Account book across 2 regions with 1100 branches, overseeing a cumulative book size exceeding INR 18,000 Cr.
- Conducted in-depth market research to identify customer pain points and competitive product offerings, leveraging insights to enhance the product and stay ahead of market trends, resulting in a 10% increase in market share for the region.
- Implemented enhancements to the customer onboarding experience for current accounts, including streamlining KYC processes and introducing digital onboarding features, improving the customer conversion rate by 12%.
- Achieved a notable 33% year-over-year growth in the Current Account Book for the region, surpassing targets and driving substantial portfolio expansion.
- Collaborated with branch teams to develop effective acquisition strategies, ensuring quality acquisition to meet budgeted numbers and new acquisition value targets at various levels (Branch/Cluster/Zone).
- Identified gap areas and opportunities to reduce attrition of CA Book Value, resulting in sustained growth in the customer base and overall incremental values.
- Fostered strong collaboration with channel and finance stakeholders to develop accurate forecasts, enabling proactive decision-making and resource allocation.
- Enhanced SME product offerings by expanding eligibility criteria and introducing new products tailored to diverse customer needs, driving business growth and customer satisfaction.
CORPORATE SERVICE EXCELLENCE & PRODUCT SALES MANAGER (CMS)
YES BANK LTD
03.2019 - 05.2021
- Established and managed the API helpdesk, analysing customer transaction data to resolve issues and improve customer satisfaction.
- Developed productivity reports and dashboards for API usage, enabling process optimization and supporting data-driven service improvements.
- Worked closely with relationship teams to analyse client transaction patterns, enhancing service offerings to meet client needs and exceed revenue targets.
BRANCH SALES MANAGER
ICICI BANK LTD
03.2014 - 03.2019
- Analyzed regional market trends and customer behaviour to inform sales strategies, achieving consistent annual portfolio growth of 20%.
- Led a team to optimize sales processes, improve cross-sell effectiveness, and increase productivity, directly contributing to branch revenue growth.
SALES DEVELOPMENT MANAGER
HDFC LIFE (BANCASSURANCE CHANNEL)
02.2013 - 02.2014
- Ensured adherence to all sales systems, operational, underwriting, and compliance guidelines & ensure accurate data capture.
- Successfully achieved the monthly & yearly targets of Life Insurance in the Bank.
- Actively conduct daily sales calls with the PB's and RM's of the bank with the prospective clients.
PROCUREMENT ANALYST
ROYAL BANK OF SCOTLAND
06.2012 - 12.2012
- Reviewed the global contracts of RBS vendors and checked their validation.
- Classified the vendors in the categories as per their spending reports and other details.
- Coordinated with the Senior General Manager for the queries and maintained follow-up with them.
- Prepared Market research reports of suppliers of various sectors like BPO, IT, Telecom, Financial services, etc as per the requirement of SGM's.
Education
Product Management Certification course -
01.2022
Master of Management Studies - Finance
01.2012
Bachelor's in Management Studies -
01.2010
Skills
- Product Strategy & Management
- Business Analysis & Data Analytics
- Market Research & Competitive Analysis
- Financial Data Interpretation
- Customer Journey Mapping
- Roadmap Development
- CRM Integration & Customer Retention
- Strategic Planning & Process Optimization
- Agile Methodologies & UAT Testing
- Stakeholder Engagement & Collaboration
- Data Visualization & Reporting
- KPI Definition & Tracking
- User-Centered Design (UCD)
- Leadership
- Creativity
- Problem-Solving
- Feature Prioritization & Roadmap Planning
- Voice of Customer (VOC) & Customer Insights
- Data-Driven Decision Making & KPI Development
Certification
Course in Advance Excel, Academy for Career Excellence, 2007
Languages
English
First Language
Hindi
Proficient
C2
Marathi
Proficient
C2
Eng
Beginner
A1
Timeline
PRODUCT MANAGER - CURRENT ACCOUNT - AU SMALL FINANCE BANK LTD
12.2022 - Current
REGIONAL PRODUCT MANAGER - CURRENT ACCOUNT - HDFC BANK LTD
05.2021 - 12.2022
CORPORATE SERVICE EXCELLENCE & PRODUCT SALES MANAGER (CMS) - YES BANK LTD
03.2019 - 05.2021
BRANCH SALES MANAGER - ICICI BANK LTD
03.2014 - 03.2019
SALES DEVELOPMENT MANAGER - HDFC LIFE (BANCASSURANCE CHANNEL)
02.2013 - 02.2014
PROCUREMENT ANALYST - ROYAL BANK OF SCOTLAND
06.2012 - 12.2012
Duke University - Product Management Certification course,
Oriental Institute of Management - Master of Management Studies, Finance
Mumbai University - Bachelor's in Management Studies,
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