Shantanu Jain
Gurugram
Summary
Digital Marketing and Content professional with 10+ years of experience in developing creative and insights-driven marketing strategies, with special focus on content production and moderation. Conceptualized and executed marketing strategies for helped launched over 90 national and international brands like Philips NourishCare, Amazon Prime, Tinder, Bumble, Flipkart, Kitkat, Maggi, Lakme, Oppo, Timex, Yardley and others.
Overview
11
11
years of professional experience
Work History
Content Manager
Philips
Gurgaon
03.2023 - Current
- Lead end to end consumer journey mapping and all quarterly + yearly brand campaign ideation, strategy and execution for Philips Male Grooming, Philips Beauty, Philips Avent and Philips OneBlade.
- Successfully delivered end to end launch of Philips NourishCare, Philips Avent Owl, Philips All-in-One, Philips Virat Kohli Trimmer in the Indian market.
- Revived the Philips Beauty business from consistent de-growth in 2022 to 12% growth in Q3 24' with sharp and targeted marketing campaign launches.
- Launched 15+ successful marketing campaigns such as #ComeBackYourWay with Sania Mirza, 9551 Trimmer launch with Virat Kohli, Philips NourishCare with Alia Bhatt, Haute Hair Show with Rod Anker, among others.
- Collaborated with sales and business teams across regions to develop yearly AOPs.
- Worked with over 1200 content creators and influencers to drive revenue and track performance across key major moments such as festive.
- Developed and implemented content strategies to drive traffic and engagement on Philips' D2C and launch of Philips Glam Gang.
- Winner of ACEF Young Marketing Leader of the year and Marketing Minds Content Professional of the Year award in 2023.
- Campaigns have won 30+ top marketing honors such as AFAQS Marketing Storyz, ET Brand Equity Marketing Awards, Asian Consumer and Excellence Forum Awards and more.
Senior Content Strategist
Meta - Facebook Watch via Optimum
Gurugram
04.2021 - 03.2023
- Launched the pilot for Facebook Watch Curation in India leading to substantial Watch Hours increment and massive growth & engagement with Young Adults for the product.
- Devised and strategized a Major Moments & Pop-Culture calendar to highlight peak content moments for Facebook Watch in India and devised the curation strategy across these moments to drive 130% more watch hours and over 60% young adults engagement with the platform.
- Lead the end to end strategy and curation for the ICC T2O Cricket World Cup in 2022 - making it the most successful and engaging video content campaign for Facebook Watch in India.
- Collaborating with the Creator and Product Partnerships team to identify top creators across the META family of apps and seeding viral content trends through them.
Senior Manager - Content
The Good Glamm Group - POPxo Daily
Gurugram
04.2019 - 04.2021
- Leading content creation and strategy for 700+ native and branded content videos and social media campaigns on POPxo Daily and for its clients.
- Directly contributed 62% to the overall company revenue in 2021 through client retention and conceptualizations of yearly content production deals.
- Ideated videos and web series for brands like Lupin, Platinum Guild and Lifestyle went on to register 30 Million + organic views.
- Evangelized strategies and executed over 200 influencer/content creator campaigns for top brands like Tinder, Myntra, Amazon, Nestle, Flipkart, Netflix, Clean & Clear, Platinum Guild and others.
- Produced, Acted and Directed over 30 content IPs for brands like Myntra, Tinder, Flipkart Video, Ustraa, Aaramusk Soaps.
Senior Manager
Think XQ - Nestle India
Gurguram
10.2018 - 03.2019
- Leading account management and content strategy for key brands under Nestle - Maggi, Chai life, Kitkat, Milkmade, Nescafe and others.
- Two brand campaigns went on to win GOLD at WOW Awards and Conventions Asia 2019.
- Contributed and helped grow the company's business in 2018 by 23%.
Lead Content Strategy & Special Projects
EVENTFAQS Media
Gurugram
03.2016 - 10.2018
- Leading the end to end content generation and social media strategy (magazine, website and social media) for EVENTFAQS Media. Rolled out 37 print magazines, 1200+ online newsletters, and 50+ social media campaigns.
- Strategizing on branded content solutions and social media brand campaigns for key clients of the organization including Visit Dubai, Singapore Tourism Board, Brand USA, Disneyland Paris, Marriott Hotels among others.
Special Correspondent
BW Businessworld
New Delhi
02.2015 - 03.2016
- Special features contributor to BW Businessworld and two other key magazines and digital content platforms by the group - Everything Experiential and BW Hotelier.
- Was promoted within the year to the role of Special Correspondent for Everything Experiential and BW APPLAUSE owing to exceptional performance and contribution.
- Conceptualized and was instrumental in developing two event IP's for BW APPLAUSE - BW Women In Events and BW APPLAUSE AWARDS.
Content and Production Team Leader
Radio Amity 107.8 FM
Noida
03.2013 - 02.2015
- Leading original shows and production strategy for Radio Amity 107.8FM - Managed over 30 team members.
- Conceptualized PSA's were nominated as at the CRS PSA awards hosted by the Ministry of Broadcasting Government of India.
Education
Post Graduate Certification - Digital Marketing & Analytics
IIM Kashipur
2021
Masters - Marketing & Mass Communication
Amity School of Communication
2015
Skills
- Evaluation of Marketing Campaigns
- Marketing Analytics
- Detail-Oriented
- Project Management
- Relationship Building
- Data and Trend Forecasting
- Data Collection and Analysis
- Marketing Strategies
- Problem Solving
- Developing Presentations and Reports
- Customer Demographics
- Microsoft Office Suite
- Team Collaboration
- Competitive Research
- Verbal and Written Communication
- Problem-Solving
- Analytical Thinking
- Consumer Buying Habits
- Team Leadership
- Business Acumen
Awards & Recognition
- Asian Consumer and Excellence Forum Young Marketing Leader of the Year 2023.
- Marketing Minds Content Professional of the Year 2023.
- Winner of Top Performer of The Year Award for work on Facebook Watch via Optimum
- Rising Star Award at THINK XQ for Exceptional Creative Strategy Solutions offered to Nestle.
- TEDX Speaker at MNNIT, Allahabad.
Timeline
Content Manager
Philips
03.2023 - Current
Senior Content Strategist
Meta - Facebook Watch via Optimum
04.2021 - 03.2023
Senior Manager - Content
The Good Glamm Group - POPxo Daily
04.2019 - 04.2021
Senior Manager
Think XQ - Nestle India
10.2018 - 03.2019
Lead Content Strategy & Special Projects
EVENTFAQS Media
03.2016 - 10.2018
Special Correspondent
BW Businessworld
02.2015 - 03.2016
Content and Production Team Leader
Radio Amity 107.8 FM
03.2013 - 02.2015
Post Graduate Certification - Digital Marketing & Analytics
IIM Kashipur
Masters - Marketing & Mass Communication
Amity School of Communication
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