Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Shantanu Jain

Content and Growth Leader
Gurugram

Summary

Growth-focused marketing and product strategist with 10+ years of experience localizing global products for Indian consumers, driving adoption, and building market-specific solutions. Proven success in working with Meta, Philips, and high-growth startups to scale user engagement, identify market opportunities, and influence cross-functional teams across product, analytics, and engineering. Fluent in Hindi and English with deep understanding of Indian market nuances across urban and small-town audiences.

Overview

11
11
years of professional experience
3
3
Languages

Work History

Content & Growth Manager

Philips India
03.2023 - Current
  • Localized and scaled Philips Male Grooming, Beauty, Avent & OneBlade for Indian consumers, ensuring global product fit with regional nuances.
  • Reversed Philips Beauty from consistent de-growth to 12% growth (Q3 2023) by leveraging consumer insights and tailoring product campaigns for Indian market.
  • Partnered with analytics and sales teams to identify high-impact growth opportunities, validating insights with market data and executing solutions.
  • Delivered 200+ influencer-driven adoption campaigns, collaborating with 1200+ creators to expand penetration in Tier 1–3 Indian cities.
  • Won 2 Effie Awards (2025) for Best Integrated Campaign and Best Influencer Marketing Campaign.
  • Recognised as Young Content Marketing Leader of the year 2025 and 2023 by Asian Consumer and Excellence Forum.

Senior Content Strategist

Meta (via Optimum Infosystems)
04.2021 - 03.2023
  • Launched Facebook Watch India strategy, driving 130% growth in Watch Hours and a 60% engagement uplift among young adults by tailoring the global product for the Indian audience.
  • Partnered with UX & product teams to implement content-first product changes, boosting user stickiness and retention.
  • Drove most successful Facebook Watch India campaign during ICC T20 Cricket World Cup 2022, scaling adoption via localized insights.
  • Engaged 4,000+ Indian creators on 'Born on Instagram' program, co-developing playbooks to grow adoption and platform loyalty.

Senior Manager – Content & Talent

The Good Glamm Group
04.2019 - 04.2021
  • Scaled POPxo Daily into one of India’s top women-focused digital platforms by creating 700+ native content pieces.
  • Contributed 62% of company’s 2021 revenue through content-led brand partnerships.
  • Designed playbooks for 200+ influencer campaigns across brands like Tinder, Amazon, Netflix, Myntra, Flipkart — tailoring global campaigns to Indian consumer truths.

Senior Manager – Account & Content

ThinkXQ (Nestlé)
10.2018 - 04.2019
  • Led content and growth strategy for Nestlé brands (Maggi, KitKat, Nescafé, etc.), delivering campaigns that won 2 Golds at WOW Awards 2019.

Lead – Content Strategy

EVENTFAQS Media
01.2016 - 01.2018
  • Scaled engagement for global clients like Singapore Tourism Board, Disneyland Paris, Marriott Hotels via India-specific content and product marketing strategies.

Special Correspondent

BW Businessworld
01.2015 - 01.2016
  • Launched new event IPs (BW Women in Events, BW Applause Awards), scaling B2B growth platforms in India.

Education

PG Diploma - Digital Marketing & Analytics

IIM Kashipur
01.2021

Masters - Journalism & Mass Communication

Amity School of Communication, Amity University
Noida
04.2001 -

Skills

  • Product Growth Strategy (India Market)
  • Consumer Insights & Market Localization
  • Data-driven Decision Making & Analytics
  • Cross-functional Leadership (Product, Analytics, Sales, Agencies)
  • Influencer & Community-driven Growth
  • Market Opportunity Assessment

Awards

Effie Awards 2025 (2x Winner) – Best Integrated Campaign, Best Influencer Marketing, ACEF Young Marketing Leader of the Year, Marketing Minds Content Professional of the Year, Top Performer Award – Facebook Watch (Meta India), Rising Star Award – ThinkXQ (Nestlé)

Timeline

Content & Growth Manager

Philips India
03.2023 - Current

Senior Content Strategist

Meta (via Optimum Infosystems)
04.2021 - 03.2023

Senior Manager – Content & Talent

The Good Glamm Group
04.2019 - 04.2021

Senior Manager – Account & Content

ThinkXQ (Nestlé)
10.2018 - 04.2019

Lead – Content Strategy

EVENTFAQS Media
01.2016 - 01.2018

Special Correspondent

BW Businessworld
01.2015 - 01.2016

Masters - Journalism & Mass Communication

Amity School of Communication, Amity University
04.2001 -

PG Diploma - Digital Marketing & Analytics

IIM Kashipur

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Shantanu JainContent and Growth Leader