SHANTANU PARMAR
Summary
Organized, resourceful, and creative marketing professional with nearly 8 years of diverse experience specializing in data analysis, digital marketing, brand marketing, and mainline advertising. Proven track record of successfully selling to key accounts and thriving in competitive environments while delivering exceptional value for clients. Strong commitment to continuous learning and adaptation ensures effective promotion of businesses and communication of brand messages to target audiences. Dedicated to driving results and fostering meaningful connections between brands and customers.
Overview
8
8
years of professional experience
5
5
Certification
Work History
Marketing Manager
Motadata
04.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Brand Marketing Manager
PracticeLeague Legal Tech Pvt. Ltd.
05.2022 - 02.2025
- Created and implemented comprehensive marketing plans to enhance brand awareness and drive customer engagement.
- Oversaw the planning, development, and execution of multi-channel marketing campaigns to achieve business objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Associate Lead Brand Communication
Repos Energy India Pvt. Ltd.
11.2021 - 03.2022
- Coordinated and planned brand communication by understanding and delivering stakeholder requirements on time.
- Worked with the brand team and Marketing Team to prioritize and complete creative work.
- Coordinated with external stakeholders, including creative agencies, PR media teams, and vendors for brand deliverables.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Brand Services Associate
Leo Burnett
11.2019 - 11.2021
- Effectively managed the day-to-day operations of the account to ensure the on-time delivery of creative assets that meet the established business objectives of the clients.
- Collaborated closely with the client's marketing team to execute engaging digital and print advertising creative elements.
- Actively participated in brand strategy to help shape the development and execution of essential business requirements.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for ATL and BTL materials.
- Support the development and execution of new campaign launches, ensuring that the marketing team remains on track and operates within budget.
Client Servicing Manager
Ethinos Digital Marketing
12.2018 - 11.2019
- Managed a portfolio of company accounts, serving as the primary business contact for clients.
- Oversaw daily account operations (SEO, Social, Paid Media) to achieve executive team goals.
- Networked with clients to identify needs and develop new business opportunities.
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
Business Analyst
Accenture India Pvt Ltd.
06.2016 - 12.2017
- Managed delivery and content for digital asset build campaigns for industries.
- Responsible for understanding the business choke points and addressing them by developing strong assets.
- Synergize with pre-sales and sales team for consulting opportunities in business and IT architecture stream by performing POC.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Analyzed data to identify root causes of problems and recommend corrective actions.
Graduate Engineer Trainee
Aditya Birla Grasim
01.2013 - 05.2013
- Controlled process parameters in the rayon fiber plant's spinning section, supported the sales department to meet product demand, minimized product loss by reducing errors and optimizing the process, and identified and solved process challenges.
- Monitored projects to determine areas and processes needing improvement.
- Prepared standard reports and documentation to communicate results to senior management.
- Collaborated with engineering team to determine project specifications.
Education
MBA -
University of Petroleum and Energy Studies
04.2016
Bachelor of Engineering - undefined
IES IPS Academy
04.2012
Skills
- Brand management
- Marketing campaign management
- Project management
- Competitor analysis
- Sales enablement
- GTM strategy development
- Market analysis
- Social media marketing
- Advertising management
Hobbies and Interests
Music, Cinema, Photo Editing, Blogging, Binge - Watching
Certification
HubSpot Academy Inbound Marketing
Marketing Foundations Analytics
IIBA
Social Media Marketing: Strategy and Optimization
Timeline
Marketing Manager
Motadata
04.2025 - Current
Brand Marketing Manager
PracticeLeague Legal Tech Pvt. Ltd.
05.2022 - 02.2025
Associate Lead Brand Communication
Repos Energy India Pvt. Ltd.
11.2021 - 03.2022
Brand Services Associate
Leo Burnett
11.2019 - 11.2021
Client Servicing Manager
Ethinos Digital Marketing
12.2018 - 11.2019
Business Analyst
Accenture India Pvt Ltd.
06.2016 - 12.2017
Graduate Engineer Trainee
Aditya Birla Grasim
01.2013 - 05.2013
Bachelor of Engineering - undefined
IES IPS Academy
MBA -
University of Petroleum and Energy Studies
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)