Summary
Overview
Work History
Education
Skills
Rewards & Recognition
Certification
Timeline
Generic

Shantanu Patil

Mumbai

Summary

Dynamic Ad Operations Specialist with a proven track record at LS Digital, excelling in campaign performance insights and client engagement supporting clients across industries including BFSI, Retail, Food, Logistics and Education. My expertise lies in campaign trafficking, advanced performance reporting, attribution analysis, and deriving actionable data insights. I'm also proficient in implementing Floodlight tags and leveraging audience pooling strategies to enhance campaign effectiveness.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Ad Operations Specialist

LS Digital
05.2024 - 10.2024
  • Overseeing revenue and monitoring costs to ensure financial efficiency.
  • Addressing client issues and managing escalations through effective troubleshooting.
  • Engaging with clients to understand their goals and deliver campaign performance insights.
  • Conducting in-depth website audits to pinpoint opportunities for enhancing site performance, user experience, and conversion rates.
  • Authored and published two CM360 case studies highlighting successful campaign outcomes and their contributions to clients’ business objectives.

Ad Operations Executive

LS Digital
10.2022 - 04.2024
  • Designed and executed well-structured campaigns in CM360, ensuring alignment with client media strategies.
  • Delivered advanced reporting with in-depth insights and analysis to enhance ad spend efficiency, audience targeting, and overall ROI.
  • Oversaw floodlight and variable management, troubleshooting issues to maintain precise tracking and attribution; integrated tools such as MMPs, DV360, ADH, and GTM.
  • Implemented audience segmentation strategies to effectively target specific user groups.
  • Gained hands-on experience with AppsFlyer and GTM to improve tracking capabilities.
  • Performed daily audits to uphold data accuracy and promptly address any discrepancies.
  • Managed trafficking, creative hosting, reporting, delivery troubleshooting, and QA processes to ensure seamless campaign execution and performance.
  • Handled creative uploads, 1x1 tracker implementation, and setup of display banners, Audio, rich media, VPAID and transcoding configuration. Skilled in integrating third party measurement tools such as IAS. Used CM360 bulk sheets to assign multiple creatives to placements and update campaigns quickly and accurately.
  • Creative rotation, weighting, scheduling and swapping.

Education

Bachelor Of Engineering - Computer Engineering

Mumbai University
Navi Mumbai
06.2022

Skills

  • CM360, GTM, DV360, Appsflyer, Looker Studio
  • Trafficking, Floodlights & Audiences
  • Configurations & Integrations
  • Advance reporting, Client management, Attribution, Insights & Analysis
  • Revenue & Costings
  • Troubleshooting & QA
  • Microsoft Excel

Rewards & Recognition

  • Dashing Debutant - July'22 to Dec'22
  • Mr. Versatile - Jan'23 to Dec'23
  • North Star - Sept'23
  • Dream team - Sept'23

Certification

  • CM360 - GMP Skillshop
  • DV360 - GMP Skillshop
  • GTM - Skillshop
  • Google Partner Gurukul
  • Fundamentals of Digital Marketing- Google

Timeline

Ad Operations Specialist

LS Digital
05.2024 - 10.2024

Ad Operations Executive

LS Digital
10.2022 - 04.2024

Bachelor Of Engineering - Computer Engineering

Mumbai University

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Shantanu Patil