Shantanu Sharma
New Delhi
Summary
Product Marketing Manager with expertise in B2B SaaS, specialising in developing clear go-to-market narratives that drive revenue growth. Proven track record in leading inbound and outbound marketing strategies, leveraging customer insights to enhance product adoption and pipeline development. Focused on delivering measurable business impact through data-driven messaging and strategic partnerships.
Overview
4
4
years of professional experience
Work History
Product Marketing Manager
Emplay Analytics
Bangalore (Remote)
02.2025 - Current
- Led end-to-end GTM and inbound product marketing for Support Pro and Agentic AI platform, owning positioning, messaging, LinkedIn thought leadership, and launch campaigns, driving a 15% increase in inbound demand, and consistent top-of-funnel pipeline growth.
- Owned sales and partner enablement across GTM motions, creating pitch decks, demos, personas, landing pages, discovery scripts, and a partner enablement app with supporting content, resulting in 20% shorter sales cycles and improved partner readiness.
- Executed outbound and performance-led GTM campaigns across LinkedIn, email, and landing pages, refining targeting and messaging to deliver a 20% uplift in outbound campaign response rates, and higher quality lead conversion.
- I took on product management ownership for marketing automation, building and launching 15+ marketing-focused AI agents and 3 custom client agents, while rapidly prototyping workflows using Replit, n8n, and Make, accelerating experimentation, partner activation, and time to market.
Executive Product Manager
Reliance Industries Limited
Navi Mumbai
06.2024 - 01.2025
- Drove the integration of a WhatsApp bot for outbound marketing, resulting in a 34% increase in lead generation in Q2.
- Crafted impactful sales enablement materials, including presentations, FAQs, and brochures, which amplified loyalty program adoption by 25%.
- Refined program positioning, elevating engagement levels by 17% through targeted initiatives.
- Executed thorough market research and assessed competitor strategies to identify customer needs, capitalise on market gaps, and drive targeted marketing efforts.
- Designed and executed a GTM strategy for the launch of the Relwood Vriddhi app, achieving 3,000 active carpenter enrolments in the first month, driving product adoption and awareness.
- Enhanced call center efficiency by designing targeted scripts, enabling seamless customer interactions, and contributing to a 40% reduction in onboarding friction during the enrolment process.
Digital Marketing Associate
Emplay Analytics
Bangalore
04.2022 - 06.2023
- Oversaw diverse marketing projects, including website management, SEO, and content marketing.
- Secured three partnerships and converted two Fortune 500 companies through GTM strategies.
- Drove LinkedIn advertising campaigns, increasing website traffic by 43% with a 0.60% CTR.
- Executed a one-week Brand Awareness Campaign, achieving 22,227 impressions on a $500 budget.
- Implemented ABM campaign, conducting persona research and outbound outreach to close two $50k accounts.
Marketing Intern
Reliance Brands Limited
Mumbai
12.2023 - 01.2024
- Investigated non-repeat buyer drop-off at Mothercare, identifying a key product category decline through primary research, Google Analytics analysis, and competitive benchmarking.
- Developed and proposed targeted retention strategies based on customer feedback and gap analysis.
Marketing Intern
Emplay Analytics
Bangalore (Remote)
01.2022 - 04.2022
- Efficiently achieved a 47% increase in webinar participation through targeted LinkedIn and email marketing campaigns, exceeding the initial target.
- Furthermore, I enhanced website traffic by 8% within two weeks by integrating social media channels (LinkedIn and Twitter), and I successfully streamlined Google AdWords, Analytics, and Microsoft Clarity accounts. These optimizations led to an 18% reduction in the page bounce rate, ultimately improving the user experience.
Education
PGP - Digital Media and Marketing Communications
Jio Institute
Navi Mumbai, Maharashtra05-2024
Bachelors of Commerce - Prog
University of Delhi, Ramanujan College
Kalkaji, New Delhi12.2020
Skills
- Go-to-market strategy
- Sales enablement
- Market research
- Marketing automation
- Competitive analysis
- Product positioning
Timeline
Product Marketing Manager
Emplay Analytics
02.2025 - Current
Executive Product Manager
Reliance Industries Limited
06.2024 - 01.2025
Marketing Intern
Reliance Brands Limited
12.2023 - 01.2024
Digital Marketing Associate
Emplay Analytics
04.2022 - 06.2023
Marketing Intern
Emplay Analytics
01.2022 - 04.2022
PGP - Digital Media and Marketing Communications
Jio Institute
Bachelors of Commerce - Prog
University of Delhi, Ramanujan College