SHANTI SWAROOP SAHOO
Bhubaneswar
Summary
I have been a part of the Digital Marketing domain for 5 years with great expertise in AD Trafficking (Adops) with 4+ years of hands-on experience & have a brief experience in SEO for a year. I have always been ethical & professional aligned with the organization's requirements.
Overview
6
6
years of professional experience
1
1
Certification
Work History
SENIOR EXECUTIVE (AD OPERATION)
GROUPM INDIA (WPP Group)
Bangalore
2022.10 - Current
- AD Trafficking using various types of creative with CM360 (DCM) using Import/Export technique
- Doing QA for various tasks such as Trafficking, reporting, and Floodlight pixel, in the campaign manager server (CM360)
- RFP creation for placements and sending it over to the client.
- Building Order Line items and Creatives in the Amazon DSP platform.
- Handling Social Media Billing, starting from pulling reports, mapping, and actualization using the Prisma tool.
- Datorama Auditing
- Floodlight Pixel QA.
ANALYST
ANNALECT INDIA (Omnicom Group)
Bangalore
2022.05 - 2022.10
- Providing excellent Ad serving solutions Using CM 360 (DCM) by Trafficking all kinds of campaigns like Video, Mobile
- Trafficking all kinds of creatives (1x1, Rich media, In-stream video, Static banners)
- Ad trafficking and regular Ad backend changes, along with on-time DCM Ad tag delivery.
- Providing DCM access to the publisher.
- Performing QA of various types of Floodlight tags.
- Creating Floodlight tags as per the media team's requirements.
- Discuss JIRA ticket status with the client over biweekly calls.
SEO EXECUTIVE
Amansh Health Care Private Limited (BookMyScans)
2018.04 - 2019.04
- Carrying out detailed keyword research according to the latest keyword strategy
- On-page activities like Meta Tag & description updates for a Landing page in MagentoPanel
- Competitor Analysis
- Feature image creation (using the CANVA tool)
- Blog Posting (Plagiarism Check, Image optimization, Internal linking, Meta tag update)
- Off-Page SEO techniques (Bookmarking, WEB 2.0, backlinks building).
Education
BACHELOR OF TECHNOLOGY - Mechanical Engineering
Institute of Technical Education & Research
Bhubaneswar2012-05
DIPLOMA - Mechanical Engineering
Nilachal Polytechnic
Bhubaneswar2009-04
MATRICULATION - 10th
Govt. Boy's High School, Unit-9
Bhubaneswar2006-04
Skills
- CM360(DCM)
- IAS
- Amazon DSP
- Datorama Auditing
- MS Excel (Pivot, Vlookup)
- Floodlight Tag (Creation/QA)
- Prisma
- JIRA
- Wrike
- SQL
- Power BI ( Visualization, DAX, Data Analysis)
Certification
- Campaign Manager
- IAS Foundation
- Power BI Bootcamp: Real World Projects (Data Analysis)
Timeline
SENIOR EXECUTIVE (AD OPERATION)
GROUPM INDIA (WPP Group)
2022.10 - Current
ANALYST
ANNALECT INDIA (Omnicom Group)
2022.05 - 2022.10
SEO EXECUTIVE
Amansh Health Care Private Limited (BookMyScans)
2018.04 - 2019.04
BACHELOR OF TECHNOLOGY - Mechanical Engineering
Institute of Technical Education & Research
DIPLOMA - Mechanical Engineering
Nilachal Polytechnic
MATRICULATION - 10th
Govt. Boy's High School, Unit-9
- Campaign Manager
- IAS Foundation
- Power BI Bootcamp: Real World Projects (Data Analysis)
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