Shanu Chauhan
Noida
Summary
Results-driven Digital Marketing Manager with 6 years of experience leading and optimizing performance across Facebook, Instagram, and Google Ads for high-growth D2C brands. Skilled in collaborating with creative, product, and leadership teams to build data-backed marketing strategies that drive scalable growth. Proficient in Google Analytics, Merchant Center, and Tag Manager, with strong capabilities in social media and email marketing. Experienced in advanced tools including Reveal Bot, GTmetrix, Google Looker Studio, and Google Analytics. Successfully managed and optimized monthly budgets exceeding ₹1.5 Cr while consistently delivering ROI-focused results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Fizzy Goblet
Noida
08.2025 - Current
- Led team in daily operations and project execution.
- Collaborated with management to align team goals with organizational objectives.
- Developed targeted marketing strategies to enhance customer engagement and retention.
- Analyzed market trends to identify growth opportunities and potential risks.
- Facilitated training sessions for team members on best practices in growth management.
- Oversaw content creation for blogs, newsletters, and social media channels.
- Analyzed website traffic and user behavior to inform marketing decisions.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Coordinated efforts between creative team members such as graphic designers or video editors.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Improved short- and long-term digital marketing strategies.
- Prepared marketing campaign budgets with finance personnel.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Developed targeted digital marketing campaigns across multiple platforms.
- Analyzed digital marketing data to identify trends and opportunities for campaigns.
- Developed and maintained marketing dashboards using Google Analytics and Tableau.
- Executed email marketing campaigns, tracking performance metrics for continuous improvement.
- Assisted in the planning and execution of digital advertising strategies across platforms.
- Optimized website experience by analyzing user behavior and making recommendations.
- Utilized analytics tools like Google Analytics to track KPIs and ROI metrics.
Assistant Manager DM
Greenhonchos
Noida
08.2024 - 08.2025
- Facilitated team meetings to define project goals and strategies.
- Analyzed market trends to identify new business prospects and growth opportunities.
- Developed and implemented a comprehensive digital marketing strategy to enhance brand visibility.
- Managed project timelines and deliverables for growth initiatives effectively.
- Monitored industry trends and competitor activities to inform strategic decisions.
- Presented monthly reports analyzing key metrics, including website traffic and ROI.
- Trained junior team members on digital marketing best practices and tools usage.
- Coordinated with external vendors on marketing initiatives to boost brand awareness.
- Coordinated daily operations to ensure efficient workflow and team collaboration.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked with cross-functional teams to achieve goals.
Digital Marketing Lead
Greenhonchos
Noida
01.2022 - 08.2024
- Managed branding and paid marketing for D2C brands, driving sales and engagement on social media.
- Analyzed reports to identify trends and optimized ad strategies, boosting ROI significantly.
- Coordinated with Marketing Design and Content Team to establish effective content strategies.
- Utilized Google Analytics and Looker Studio to generate actionable growth planning reports.
- Oversaw monthly budget management ranging from 1.5 Cr to 2.0 Cr.
- Collaborated with various fashion apparel and footwear brands to enhance marketing efforts.
- Set up accounts and leveraged tools like Wigzo and Business on Bot Marketing Automation Suite.
- Planned strategic events for marketing initiatives on D2C websites using Magento, Shopify, and Kartmax.
Senior Digital Marketing Executive
Greenhonchos
Noida
01.2021 - 01.2022
- Executed biddable ads across multiple social media platforms for various websites and applications.
- Generated actionable insights from data to optimize advertising spend and performance.
- Collaborated with design and content teams to develop effective advertising materials.
- Launched and managed PPC ad campaigns while monitoring results closely.
- Oversaw monthly budget ranging from 1.5 crore to 2 crore.
- Produced weekly and monthly performance reports utilizing Google Analytics and Looker Studio.
Digital Marketing Executive
Digitheist Pvt Ltd.
Noida
01.2020 - 01.2021
- Managed advertising across Facebook, Instagram, Google, LinkedIn, and additional platforms.
- Conducted targeted email marketing campaigns to drive engagement.
- Collaborated with creative and content teams to enhance marketing materials.
- Utilized Google Analytics to refine future paid advertising strategies.
- Engaged with prominent real estate brands to elevate brand presence.
- Developed and executed comprehensive multi-channel digital marketing strategies.
Digital Marketing Head
Rana Bakers
Noida
01.2019 - 01.2020
- Developed and planned websites.
- Executed paid advertisements on various platforms.
- Conducted SEO and email marketing.
Education
Masters - digital marketing
Delhi school of Internet Marketing
01.2019
Masters of Business Administration -
Galgotias Institute of Management and technology
01.2019
Bachelors Of Commerce -
Galgotias Institute of Management and technology
01.2016
Skills
- Google Ads and analytics
- Digital marketing strategy
- Data-driven campaign planning
- Team leadership
- Brand and marketing strategy
- Social media marketing
- Web analytics
- Google analytics expertise
- Social media setup
- Customer relationship management
- Multi-channel marketing
- Funnel optimization
- Strategic sales planning
- Keyword analysis
- Customer segmentation
- Market research and analysis
- Promotional planning
- Time management
- Communication skills
- Microsoft Office proficiency
- Critical thinking and problem solving
Certification
- Google Ads Display Certification, Google Skillshop
- Google Ads Search Certification, Google Skillshop
Industries Worked In
- E-commerce brands across Fashion, Apparel, Footwear, Beauty, and Jewellery
- Real estate
Brands Handled
- Blackberrys
- Rayban
- Carton London
- Forever new
- Odette
- Sabhyata
- Siyaram
- One8
- Chique
- Ketch
- Snitch
- Mystere Paris
- Varanga
- Walkway
- Sleepx
- Breakbounce
- Alcis
- Unpar (Sanspareils Greenlands)
- V2Kart
- ID Shoes
- House of Stori
- Teakwood
- Maspar
- Marca Desati
- Centro
- Jaipur Kurti
- Frangipani
- Skinbae
- Newrie
- Badmaash
- ID
- GHPC
Timeline
Digital Marketing Manager
Fizzy Goblet
08.2025 - Current
Assistant Manager DM
Greenhonchos
08.2024 - 08.2025
Digital Marketing Lead
Greenhonchos
01.2022 - 08.2024
Senior Digital Marketing Executive
Greenhonchos
01.2021 - 01.2022
Digital Marketing Executive
Digitheist Pvt Ltd.
01.2020 - 01.2021
Digital Marketing Head
Rana Bakers
01.2019 - 01.2020
Masters - digital marketing
Delhi school of Internet Marketing
Masters of Business Administration -
Galgotias Institute of Management and technology
Bachelors Of Commerce -
Galgotias Institute of Management and technology