Shanu Kumar
Ghaziabad
Summary
Dynamic BTL Manager with a proven track record at Glam21 Cosmetics Pvt Ltd, excelling in innovative campaign execution and vendor management. Adept at leading teams and optimizing budgets, I drive brand activation initiatives that enhance customer engagement and deliver impactful results. Passionate about creating memorable experiences through strategic event planning.
Overview
13
13
years of professional experience
Work History
BTL Manager
Glam21 Cosmetics Pvt Ltd
New Delhi
02.2025 - Current
- Handling BTL activities throughout india
- Campaign Planning & Execution: Develop and execute innovative BTL campaigns (events, promotions, sponsorships, activations, etc.) that align with the brand's objectives and engage the target audience.
- Brand Activation: campaigns to ensure the brand is represented effectively and consistently in all BTL activities.
- Vendor and Agency Coordination: Work with external agencies and vendors to ensure the successful execution of BTL activities, including negotiating contracts and managing relationships.
- Planning, vendor management, and project execution.
- Develop Innovative Campaigns
- Budget Management
- Event Planning & Management
- Coordinate Engaging Events
- Vendor Relations
- Developing marketing reports to be presented at the meeting of top management
- Brand Consistency & Enhancement
- Performance Monitoring & Reporting
- Responsible for delivery of promotional materials to vendors for various activities as a part of project handling.
- Expertise in handling & execution of various projects simultaneously & single handedly
Operation Head
Shoonya Marcom
Ghaziabad
01.2018 - 02.2025
- Planning and executing all BTL activities - like Events, Corporate Activities, Mall Activation, Road Shows, Product Launches, Retail signages, Rural marketing campaign, Door to Door sales & Promotion.
- Planning, vendor management and project execution
- Manage a team of event & marketing
- Plan & managing the periodically Ground Activation & Promotions.
- Cost Negotiate with vendors and client execute for large- and small-scale events
- Preparing element and cost sheet
- Monitoring market activities
- Planning and executing POS materials and merchandising
- Arranging money for event activities and activations or any other activities for ground expenses
- Plan, coordinate and assist for launch event. (From Client brief to post event)
- Provide reports, specifications, and creative briefs
- Travel frequently - up to 50 percent of my time will be spent traveling to various ground activities.
- Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
- Responsible of receiving brief from the client, develop activity as brief, coordinate creative development for the project, wrap up campaign strategy, organize and execute the campaign
- A BTL Marketing Agency
Marketing Executive
Kuldip Enterprises India Limited
New Delhi
12.2016 - 12.2017
- Complete signage solution
Client Servicing Associate
OMRC Marketing Services Pvt Ltd
Ghaziabad
07.2013 - 12.2016
- OMRC Marketing Services Pvt. Ltd is a BTL/ATL (Below the Line) marketing agency having a distinction in Event & Marketing, It is a company functioning in the field of event management & retail marketing solutions. A professional attitude & perfectionism in work has helped OMRC to produce market & execute events, campaigns with finesse that have set a standard mark in the Industry, It's a Delhi based company working with brands like Casio, Surya, Spectranet to name a few.
Education
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Skills
- Event production and activation
- Corporate event management
- Project execution and handling
- Team leadership
- Vendor negotiation and management
- Manpower coordination
- Artist management
- Retail signage development
- AV technical production and logistics
- Wedding event planning
- Campaign strategy and planning
- Brand activation initiatives
- Budget oversight
- Customer engagement strategies
- Performance reporting
Freelance Consultant
- Audio engineer and end to end management for Shri Yogi Adityanath Event Raibaar season 6
- AV Technical for Mr. Rohan Jaitley Wedding, Event by Katalyst Entertainment
- AV Technical for MDH Masala 100 years celebration, with Kailash Kher and Abhijeet at IG Stadium
- AV Technical for Siddharth Mohan & Sri Sri Ravi Shankar for Safe Shop, at IG Stadium
- AV Technical for ICSI Awards 2019, at ITC Maurya, Delhi
Hobbies and Interests
- Cooking
- Sound Engineer, FOH, Handle Live Sound console
Disclaimer
All the information mentioned above in the resume is correct to the best of my knowledge and belief.
Profile Snapshot
Expertise of over 11 years in events production, & Activations Operations across advertisement and promotions. Successfully managed & executed activities like Launch events, Corporate Events, Public Events, Corporate Activities, RWA Activities, Van Activations, Mall Activation, Rural Activities and events, Retail Branding.
Personal Information
- Height: 5.8 ft
- Date of Birth: 12/15/92
- Gender: Male
- Marital Status: Married
Timeline
BTL Manager
Glam21 Cosmetics Pvt Ltd
02.2025 - Current
Operation Head
Shoonya Marcom
01.2018 - 02.2025
Marketing Executive
Kuldip Enterprises India Limited
12.2016 - 12.2017
Client Servicing Associate
OMRC Marketing Services Pvt Ltd
07.2013 - 12.2016