Reading, traveling and exploring diverse cultures, trekking, passionate about health, fitness, and mindfulness practices
Shaquiba Husain
Marketing Professional
Bengaluru
Summary
A B2B marketing professional with about 15+ years of experience with leading global IT organizations.
Currently working at Ascendion as a Senior Marketing Manager, focusing on elevating brand awareness and cultivating a strong brand image in target markets. Work closely with cross-functional teams globally to implement revenue-growth initiatives, support expansion of strategic accounts, and enhance employee engagement and communication.
Overview
18
18
years of professional experience
Work History
Senior Marketing Manager
Ascendion
Bangalore
10.2020 - Current
- Played a pivotal role in the organization’s brand transformation from staffing to an AI-first software engineering model, shaping Ascendion into a $500M+ software solutions brand.
- Involved in strategic planning and budgeting for annual marketing activities, optimizing investments to drive a 20% increase in lead generation and accelerating business growth through customer engagement initiatives.
- Drove significant growth by collaborating with cross-functional teams, executing integrated campaigns and global go-to-market strategies that increased brand awareness by 35%. Enhanced market positioning, and increased high-value client acquisitions by 30%.
- Developed high-impact promotional collaterals and content, creating over 75+ marketing assets, including case studies, digital campaigns, and themed branding elements, resulting in a 25% boost in client engagement and mindshare.
- Spearheaded the Voice of the Customer (NPS) Program, improving customer satisfaction scores by 15% and delivering key insights that informed business decisions, driving a more customer-centric approach.
- Championed the company’s ESG agenda, leading sustainability and social responsibility initiatives that engaged 70% of employees globally, strengthened brand reputation, and contributed to community impact projects across multiple regions.
- Led Ascendion’s global cultural teams, fostering a more inclusive and collaborative workplace culture across the USA, Latin America, and India. Initiatives resulted in a 20% improvement in employee engagement scores and stronger cross-regional collaboration.
- An integral member of Ascendion’s POSH committee, implementing awareness programs and policies that reinforced a safe, inclusive, and respectful workplace culture, ensuring 100% compliance with organizational guidelines.
- Managed vendor relationships, overseeing event logistics, creative execution, and program delivery. Achieved a 10% reduction in costs while maintaining high standards for creative execution and operational excellence
Career Break
.
Bangalore
09.2018 - 09.2020
- Took a break for full-time parenting, developing strong multitasking and time management skills.
Global Marketing Manager
Brillio Technologies Ltd.
Bangalore
11.2016 - 08.2018
- Worked closely with the Talent Acquisition team for talent branding and HR teams to create employee engagement and retention programs for Brillio globally.
- Collaborated with senior management on strategic planning efforts, aligning departmental goals with company objectives.
- Performed comprehensive market research and analysis to uncover global trends and competitive challenges. Identified and managed multiple touchpoints to connect with G1000 companies across the globe. Conceptualized entry strategies for new accounts and services using strategic lead-generation campaigns.
- Managed analyst relationships to feature in major reports and analyst mentions thereby enhancing brand value for the company.
- Oversaw cross-functional projects, ensuring timely completion and alignment. Monitoring and analyzing marketing activities against a predetermined budget and goals. Reporting the team’s achievements, and progress to senior management.
Marketing Manager
Wipro Technologies Ltd.
Bangalore
08.2014 - 10.2016
- Planned and executed global campaigns and events, managing all aspects from concept development, content creation, branding to client engagement, scheduling customer meetings, conducting post-event follow-ups, and handling lead management.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Strengthened relationships with key industry influencers through targeted outreach initiatives. Secured valuable partnerships for future collaborations ensuring increased visibility for Wipro among the top-tier analysts and shaping their perception.
- Established strong relationships with key stakeholders, fostering collaboration and mutual support.
- Liaised with multiple vendors and agencies to deliver marketing programs as needed.
Associate Manager, Marketing for Financial Services
HCL Technologies Ltd.
Bangalore
01.2007 - 08.2014
- Designed and executed account-based marketing campaigns for key clients, actively identifying cross-sell and up-sell opportunities to drive growth.
- Secured HCL's presence at global financial events, managing end-to-end planning, execution, and campaign coordination.
- Contributed to creating, updating, and designing content for the HCL website.
- Collaborated with the PR team to showcase HCL's new capabilities and deals, securing media coverage and enhancing brand visibility.
- Developed more than 75 customized collaterals, including customer newsletters, brochures, flyers, and booklets, creating valuable brand assets for HCL.
- Led internal and external communications, delivering quarterly updates and monthly newsletters to keep employees and clients informed and engaged.
- Initiated process improvements based on thorough analysis of internal operations data resulting in enhanced productivity levels.
Education
Master’s in Business Administration - Marketing
.
PuneGraduation - Marketing
Symbiosis College of Arts And Commerce
PuneC.B.S.E -
Army School
Guwahati, IndiaI.C.S.E -
Pine Mount School
Shillong, IndiaSkills
Cross-functional collaboration and excellent communication
Brand-building strategies and brand promotion
Marketing strategy & planning
Internal and external communications
Account based marketing
Talent and employer branding
Campaign management and lead generation
Employee engagement
Vendor management
Global events
Accomplishments
- Received appreciation from the company's Board of Directors and the CEO for being instrumental in the successful launch of the new brand 'Ascendion'.
- Applauded by the senior management for my contribution to getting Brillio’s 'winning engagement models' mentioned in a technology report by top-tier analyst firm Forrester.
- Received accolades from the CIO of a Global Fortune 50 company for the creation of an informative newsletter.
- Received a letter of appreciation from the Chairman & CEO of a leading Netherlands-based Financial Services Company for organizing a program on the 'Employee First Customer Second' management philosophy. As a marketing lead, the ABM initiatives executed for the account were instrumental in securing a $100 million deal, positioning HCL as the client's exclusive IT partner.
- Received the prestigious ‘Go-Getters Award 2005-2006' for successfully placing all students in diverse companies.