Sharad Agarwal

· Develop and execute regional marketing strategies to drive awareness, demand generation, and market penetration across South Asian markets.

· Lead the commercialization of new excipient products, ensuring alignment with regional pharmaceutical trends.

· Conduct market intelligence activities to analyze competitors, identify market gaps, and define positioning strategies for excipient portfolios.

· Collaborate with global product management teams to adapt global campaigns for regional relevance.

· Design and implement KOL engagement plans, supporting scientific marketing initiatives through webinars, seminars, and industry events.

· Drive digital marketing campaigns, including webinars, e-mail campaigns tailored to stakeholders.

· Monitor and report on KPIs and ROI of marketing campaigns; adjust strategies based on analytics and market feedback.

· Represent the company in pharma trade shows and industry associations to strengthen brand visibility and customer engagement.

• Led strategic brand management for BROZEDEX, a ₹150+ Cr portfolio brand consistently ranked in the Top 200 IPM brands.
• Provided strategic guidance and mentoring to direct report for managing a ₹40+ Cr portfolio.
• Design brand communication for brand benefits
• Analyzing market trends (IQVIA & Rx data), competitors' activities and customer feedback with a view to bring value addition to the portfolio
• Developing & driving Annual Marketing plans
• Expanding business in the assigned portfolio by devising go-to-market strategies and consistently improving profitability of the portfolio; identifying new streams for long-term revenue growth
• KOL management for brand & portfolio benefits
• Mentoring and motivating commercial colleagues to improve performance and adhere to organizational objectives

• Handled global innovative brands: Visanne & Mirena
• Played key role in roll-out of: Patient Centric Initiative (Patient Support Program, Patient Advocacy)
• National Advisory board with eminent Drs to generate meaningful insights to strengthen brand image
• Mission Save The Uterus joint initiative with FOGSI
• Launch of various digital solutions to create value amongst HCP & Patients

• Successfully managed 100+ Cr Portfolio
• Successfully managed & launch ZEDEX group post FDC (Fixed Dose Combination) in record days. Mitigated risk of business loss to minimum with proactive approach.
• Steered successful rolled-out of: ADEX (Airway Disease Education and Xpertise) TTT program with the association of PAAI at national level (Pediatric Allergy Association of India) to strengthen pediatric portfolio (2014-2016)
• ADEX Next Module (Persistent Cough in Pediatric) with the association of PAAI at national level (Pediatric Allergy Association of India) to strengthen pediatric portfolio (From 2017)
• Launch of New digital initiatives- ZED TALK & KYC to engage KOL's & KBL's to increase brand choice.
• Outcome of KYC published in Journal of Primary Healthcare (U.K)

• Managed antibiotic brand portfolio of INR 30+ Cr
• Best New Product Launch - FM 24 (2014-15)
• Silver Award of Big Bang for creativity FM 24 (2015-16)
• Innovative & Creative Campaign (2017-18)
• Top Performer of the year (2019)
• Runner up for Best Brand Plan (2019)
• 'Bay Champ' Award for Q1 & Q2- (2020)
• 'Best Brand Plan Gold & Silver (Visanne & Mirena) 2021

• Managed antibiotic, gastro brand portfolios of INR 40+ Cr.

• Managed Neutraceutical, Derma & Antibiotic portfolio of INR 30+ Cr