SHARAD KAPOOR
AVP
Delhi,DL
Summary
Performance and result driven Asst. Vice President with excellent Business development, customer service, operations and analytics skills coupled with more than 18 years of experience. Pursuing PG in Business Analytics from XLRI, Jamshedpur. Managing multimillion-dollar business operations. Successfully optimizes frameworks and cultivates cohesive teams to meet and exceed business goals. Excellent reporting, record keeping and relationship-building abilities and process oriented skills
Overview
5
5
years of post-secondary education
20
20
years of professional experience
Work History
AVP, Sales and Optimization
Vdopia INC
Delhi/San Franciso, DL/CA
01.2017 - Current
- Business Development and Sales.
- Deploy automation and ML tools to exceed campaign KPIs
- Lead operations/optimization and analytics team.
- Responsible for analyzing more than 1000 advertisers, 40+ DSPs and 120+ publishers
- P&L management.
- Generate positive EBITDA.
- Yield management at advertiser level
- Delivery and ROI ownership
- Marketing and product planning initiatives. Working with product and tech team for improving overall efficiency and developing product roadmap
- Work with product team on trend identification, cost – benefit analysis,.
- QBR stake holder. Share insights/deliverables/ future dos and donts/ advertiser rank analysis. Life cycle management
- Track buying patterns and work with publisher management team, product and tech team for accelerated spends.
- Partnership with third party vendors and tech providers like Whiteops/Metamarkets/Sigmoid/ GeoEdge for improving workflow and delivery quality
- Legal and compliance vetting. Contract reviews and T&Cs review
- Process development/ implementation
Lead Analyst and Sales Head, APAC
Vdopia Inc
Delhi/Singapore, Singapore
08.2014 - 07.2017
- Launched analytics team at Vdopia.
- Operations team was merged with analytics team to deliver extremely valuable insights for accelerated growth of key accounts.
- Collaborated with Metamarkets and subsequently with Sigmoid for introduction of high end analytics and optimization solutions at Vdopia.
- Lead global team of high performing and highly trained analyst to increase 2x yield across accounts.
- Operations team was directly credited with 50% increase in revenue form top accounts like DV360, TheTrade Desk, Mediamath, Dataxu, Adobe among others
National Sales Head- Mobile
Vdopia
Delhi, DL
01.2012 - 12.2014
- Lead sales for Vdopia for India market.
- Develop Processes for customer acquisition and retention
- Worked with agencies and brands for securing advertising deals.
- Launched mobile video advertising ad network.
- Lead 8 member sales and operations team for delivering above expectations ROI for advertisers
- Developed and assigned monthly sales quotas to 3 regional sales managers in Delhi, Mumbai and Bangalore
- Grew retail sales volume in assigned territory 300% YoY through strategic budgeting and product promotion.
GM, Sales
Vdopia
Delhi, Delhi
02.2009 - 07.2012
- First employee at Vdopia.
- Launched India's first Video only ad network. Quickly recognized as India's must have media partner across key digital campaigns.
- Lead sponsorship of ICC World Cup 2011, first event to stream online live one day matches on ESPN India digital platform.
- Partnered with biggest media houses like Sony, N18, Cricinfo, Indiatoday, Zee for monetizing digital video services. Launched with mobile video ad format in India and partnered with apps developers like EA games, Activision for mobile video advertising.
Key Account Manager
Yahoo India
Delhi, DL
01.2007 - 12.2008
- Early member of Yahoo India Sales team.
- Worked during hyper growth phase.
- Lead auto and technology verticals at national level for Yahoo India.
- Awarded top sales performance award for 2 consecutive yers.
- Highest contributor to overall sales revenue at Yahoo
Associate Manager
Outlook Publishing
Delhi, Delhi
01.2004 - 12.2006
- Started media career at Outlook
- Responsible for generating revenue from Delhi
- 40% increase in ad space sold in first yer
- 130% increase in revenue for key accounts
Regional Manager
Gati-KWE Ltd
Kolkatta, West Bengal
06.2002 - 12.2003
- Campus placement.
- Quickly grew from management trainee role the Regional manager, key accounts
Education
Post Graduate - Business Analytics
XLRI
Jamshedpur 01.2021 - Current
Masters - Business Administration
FORE School Of Management
05.2000 - 04.2002
Bachelors degree - commerce
Govt. College
Jammu 06.1997 - 04.2000
Skills
Campaign Management
Timeline
Post Graduate - Business Analytics
XLRI
01.2021 - Current
AVP, Sales and Optimization
Vdopia INC
01.2017 - Current
Lead Analyst and Sales Head, APAC
Vdopia Inc
08.2014 - 07.2017
National Sales Head- Mobile
Vdopia
01.2012 - 12.2014
GM, Sales
Vdopia
02.2009 - 07.2012
Key Account Manager
Yahoo India
01.2007 - 12.2008
Associate Manager
Outlook Publishing
01.2004 - 12.2006
Regional Manager
Gati-KWE Ltd
06.2002 - 12.2003
Masters - Business Administration
FORE School Of Management
05.2000 - 04.2002
Bachelors degree - commerce
Govt. College
06.1997 - 04.2000
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