SHARAD VERMA
Noida
Summary
Experienced UI/UX Designer with 4 years of expertise in crafting user-centered digital experiences. At Kitsters, optimized Shopify pages for 3 years, driving measurable outcomes such as increased conversion rates, improved engagement, and reduced bounce rates. Proficient in creating UI kits, ecommerce design, interaction design, and aligning visual designs with business objectives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
UI/UX Designer
Kitsters
05.2021 - 12.2024
- Company Overview: Led the rebranding of Bookaworkshop to Kitsters, managing the redesign process and establishing branding guidelines, resulting in 25% boost in brand recognition
- Led the rebranding of Bookaworkshop to Kitsters, managing the redesign process and establishing branding guidelines, resulting in 25% boost in brand recognition
- Migrated the platform from WordPress to Shopify, designing a visually appealing and functional website, improving site performance metrics by 25%, and increasing user retention by 20%
- Reduced website bounce rates from 76% to 35% through strategic UX improvements and optimized user flows
- Achieved 40% increase in conversion rates using user research, A/B testing, and analytics insights
- Implemented mobile-first design strategies, enhancing mobile user engagement by 60%
- Collaborated with cross-functional teams to align design decisions with business objectives, resulting in 25% revenue uplift within the first year post-rebranding
- Designed user flows, ensuring seamless transitions between different stages of the user journey.
Education
Bachelor of Arts - BA Hons German
Amity University
Noida05.2022
Skills
- User Research and UX Strategy
- Wireframing and Interactive Prototyping
- Usability Testing and Heuristic Evaluation
- E-commerce Design and Optimization
- UI Design and Interaction Design
- Mobile-First and Responsive Design
- A/B Testing and Data-Driven Design
- Tools: Figma, Adobe XD, Sketch
- Platforms: Shopify, WordPress
- Visual Identity Design
Certification
User Experience Design Certification, Interaction Design Foundation (IxDF)
Languages
English
Hindi
Personal Information
Title: UI/UX DESIGNER
Certification
User Experience Design Certification, Interaction Design Foundation (IxDF)
Timeline
UI/UX Designer
Kitsters
05.2021 - 12.2024
User Experience Design Certification, Interaction Design Foundation (IxDF)
Bachelor of Arts - BA Hons German
Amity University
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