Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
SHARADA BASTIA

SHARADA BASTIA

Bengaluru

Summary

Strategic marketing communications and content specialist with 4 years of experience across EdTech, corporate communications, and digital media. Skilled in crafting impactful messaging, managing internal and external communications, developing user-focused content across platforms, brand management, digital marketing strategies, and public relations.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing and Communications Executive

Impelsys
Bengaluru
10.2024 - Current
  • Collaborated with cross-functional teams on marketing campaigns and initiatives. Initiated and implemented multiple email and social media campaigns.
  • Created engaging press releases, email campaigns, newsletters, brochures, advertisements, and other marketing materials.
  • As in-charge of the company's social media, grew Impelsys’ LinkedIn follower base from 57K to 75K (31% growth) in 10 months through high-impact digital storytelling, strategic campaign planning, and data-driven content optimization.
  • Led internal communication strategy across multi-location teams. Created and managed content for Impelsys’ internal communications platform (iHub), delivering leadership messages, product updates, event highlights and more.
  • Coordinated mock-ups and layout designs, and created the content for the corporate website from scratch to align with the company's verticals, services, positioning, and values.
  • Embedded change and transformation narratives in campaign storytelling, helping employees and clients navigate digital transitions with clear, compelling, and consistent communications.
  • Served as a quality gatekeeper for communications, ensuring all outbound content met tone, brand, and messaging standards, with stakeholder reviews and feedback loops.

Creative Strategist

Hyphen-ING Media
Bengaluru
04.2024 - 09.2024
  • Developed innovative marketing campaigns for diverse client projects.
  • Conducted market research to identify emerging trends and consumer needs.
  • Presented creative concepts and strategies to stakeholders for approval.
  • Created content and collaborated with designers to create compelling campaigns for a mental well-being organization.
  • Managed project timelines and coordinated with cross-functional teams effectively.

Communications Executive

Chartered Institute of Ergonomics and Human Factors
Warwickshire
11.2023 - 02.2024
  • Managed internal communications, resulting in improved employee engagement.
  • Organised key corporate events for strengthened stakeholder relationships at University of Birmingham and UKKRIN – UK Rail Research and Innovation Network.
  • Created engaging online learning content for self-directed training and development, including videos and interactive modules.
  • Used educational technology, their Learning Management System to enhance content delivery and learner engagement.
  • Configured plugins and modules using CMS to add forms, charts, and social media integration.
  • Created and managed user accounts, assigning permissions to users.
  • Updated customer data in CRM system to reflect recent changes in their personal details and subscription behaviours.

Content Development Associate

Disney BYJU's Early Learn App
Bengaluru
06.2020 - 07.2022
  • Wrote and edited content, collaborated with the pedagogy team to create lesson plans, storyboards, quizzes, and games for Disney's US and UK audience.
  • Led a team of designers for US and UK English standardization sprints across Disney BYJU'S Early Learn – DBEL app.
  • Localized content to make it a product-market fit for the USA, UK, India, and Latin America which led to 14% increase in users in the local markets.
  • Worked with BYJU's worksheets, USA, complying with K–12 disciplinary standards, NGSS curriculum, and Disney guidelines.
  • Collaborated with global teams and stakeholders, including Disney's voice artists.
  • Created grammar/style guidelines document to implement brand voice and tone which was applied company-wide.
  • Reviewed 200+ videos for increasing user engagement.

Intern

The Alcove Publishers
New Delhi
02.2021 - 03.2021
  • Underwent training in marketing and promotions.
  • Implemented communications strategies to reach out to potential authors.
  • Drafted and edited materials and communications copy.
  • Onboarded 25 authors.

Intern

The Indian Express
Noida
04.2019 - 05.2019
  • Roles included news writing, video script writing and editing.
  • Wrote over 15 articles for the company's website and created over 20 videos for their YouTube, Facebook, and Instagram platforms.

Education

MA - Global Media and Communication

University of Warwick
Coventry, UK
10-2023

BA - English Honours

CHRIST University
Bengaluru, India
06-2020

All India Senior School Certificate Examination -

Army Public School
New Delhi, India
01-2017

Skills

  • Microsoft Office Package
  • Google Workspace
  • Canva
  • Adobe Photoshop
  • Social media marketing
  • Copywriting and copyediting
  • Video script writing
  • Website management
  • Internal communications
  • Stakeholder engagement
  • Social media strategy
  • Email campaigns
  • Content localization
  • Marketing analytics

Certification

  • E-Learning Theory and Practice, 2023
  • Safeguarding Training, 2023
  • Managing Projects with Microsoft 365, 2023
  • Introduction to Adobe InDesign, 2023
  • Search Engine Optimization, 2023
  • Psychometric Testing and Assessment Training, 2019
  • Logical and Analytical Skills, 2018

Accomplishments

  • Published 'Words of Worth' with Rosewood Publication in 2022, collaborated with 40 authors, edited, and compiled the book.
  • Awarded 'Academic Excellence Scholarship' for 2022 by Winchester School of Art.
  • 'Outstanding Performance' award by BYJU's in February 2021.
  • Best thesis award in the English and Media Studies department, Christ University.
  • Worked with United Nations V-Force for COVID-19 relief.

Timeline

Marketing and Communications Executive

Impelsys
10.2024 - Current

Creative Strategist

Hyphen-ING Media
04.2024 - 09.2024

Communications Executive

Chartered Institute of Ergonomics and Human Factors
11.2023 - 02.2024

Intern

The Alcove Publishers
02.2021 - 03.2021

Content Development Associate

Disney BYJU's Early Learn App
06.2020 - 07.2022

Intern

The Indian Express
04.2019 - 05.2019

MA - Global Media and Communication

University of Warwick

BA - English Honours

CHRIST University

All India Senior School Certificate Examination -

Army Public School

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