Sharanu Patil

Gameskraft

Bengaluru

08.2022 - Current

Took Lead on ML-driven customer segmentation initiatives, delivering a 7X increase in Gross Contribution and 3X boost in reactivation rates for poker, and a 2.5X uplift in Ludo campaign effectiveness, aligning analytic insights with marketing strategies.
Developed and deployed XG Boost-powered fraud detection models, improving precision from 10% to over 90%, reducing false positives by 90%, and enabling real-time fraud monitoring to safeguard revenue.
Built automation frameworks using Python and AWS, reducing manual workflows by up to 50%, accelerating analytics delivery and decision-making.
Enhanced operational efficiency by 60-70% through automated block/unblock workflows, multi-tiered review processes, and real-time alerting systems, cutting manual workload by 70-80%.
Created a Responsible Gaming ML model with 90% accuracy to identify at-risk users, enabling targeted interventions that reduced irresponsible behavior by 60-70% and improved user retention.
Implemented automated blocking/unblocking systems preventing fraudulent withdrawals exceeding ₹25 Lakh, bolstering fraud prevention and revenue protection.
Collaborated with product, risk, and Sentinel teams to refine fraud logic and user behavior scoring, reducing fraud complaints by 30-40% and minimizing false positives.
Delivered comprehensive Tableau dashboards and weekly BI reports to senior leadership, supporting proactive fraud risk management and strategic business decisions