Sharanya Ravindra

Cueen Store is a dynamic eCommerce platform offering a wide range of lifestyle products. Customers can explore and purchase products seamlessly through targeted Meta Ads, ensuring a smooth and engaging shopping experience. The platform is designed to enhance user convenience and drive sales through effective digital marketing strategies.

Roles and Responsibilities:

• Led the end-to-end development of Cueen.com’s Shopify e-commerce portal, managing a team of 10 members to ensure alignment with client requirements and business objectives.
• Collaborated with developers, designers, and marketing teams to enhance platform functionality and optimize user experience.
• Spearheaded performance marketing strategies on Meta (Facebook & Instagram), driving an 8X ROAS through targeted campaigns.
• Managed vendor relationships, supplier negotiations, and inventory flow, ensuring seamless stock availability and order fulfillment.
• Conducted stakeholder meetings to gather requirements, provide updates, and align on business goals.
• Supervised a customer support team, ensuring timely resolution of queries and enhancing customer satisfaction.
• Monitored and analyzed key performance metrics, implementing data-driven decisions to improve conversions and sales.
• Assisted customers with product inquiries, providing accurate and detailed information about product features and benefits
• Collaborated with product and engineering teams to identify and implement product improvements based on customer feedback
• Demonstrated excellent product knowledge and provided tailored product recommendations to customers, resulting in a X% increase in sales
• Managed product launch timelines and budgets, resulting in successful product launches with minimal delays or cost overruns
• Developed detailed product specifications and user stories to ensure product quality and usability
• Advised customers on product features and functionality

Shopping Corner is a dynamic eCommerce platform offering a wide range of lifestyle products. Customers can explore and purchase products seamlessly through targeted Meta Ads, ensuring a smooth and engaging shopping experience. The platform is designed to enhance user convenience and drive sales through effective digital marketing strategies.

Roles and Responsibilities:

• Conducted market research to identify trends, source in-demand products, and maintain a competitive edge.
• Spearheaded the end-to-end product lifecycle, from research and sourcing to delivery and customer service.
• Optimized inventory management, reducing stock shortages and improving fulfillment efficiency.
• Managed vendor relations, negotiating contracts, ensuring timely procurement, and maintaining quality control.
• Supervised delivery operations, working with logistics partners to streamline shipping and returns.
• Led the customer service team, ensuring prompt responses, issue resolution, and enhanced customer satisfaction.
• Implemented data-driven strategies to enhance sales performance and optimize revenue streams.
• Developed Shopify website, ensuring seamless user experience, mobile responsiveness, and high conversion rates.
• Monitored performance marketing campaigns across Meta Ads and Google Ads to drive engagement and sales.

Led the development of the Audi Bengaluru website, collaborating with Audi India and Jubilant MotorWorks leadership to gather requirements and align with brand standards. Successfully launched a new website for four franchises—Audi Bengaluru, Pune, Mangalore, and Chennai—within a tight deadline. Managed data collection, stakeholder coordination, and project execution, ensuring a seamless digital experience.

Developed a customer feedback app for Dhavanam Sarovar, a prominent restaurant chain in Bangalore. The Android application was designed to efficiently collect and analyze customer feedback, enhancing service quality and customer experience.

Roles and Responsibilities:

• Gathered and analyzed client requirements to ensure the app met business needs.
• Provided guidance to the team throughout the development process.
• Conducted thorough testing to ensure app functionality, usability, and performance.
• Successfully launched the app, ensuring a smooth roll out and user adoption.

M Supply - An aggregator of vendors supplying construction materials at at Webfosys Networks Private Limited

Dec, 2014 to Dec, 2016

MSupply is a Magento-based marketplace that aggregates vendors offering wholesale construction materials. The platform allows customers to log in, compare prices, and purchase construction materials seamlessly through the Magento website.

Roles and Responsibilities:

• Designed and structured the workflow for vendor registration and product listing on the marketplace.
• Defined the process for vendors to manage inquiries, track orders, and fulfill customer requests efficiently.
• Developed a system for vendors to update stock, pricing, and product details in real-time.

Ensured seamless integration of all workflows to enhance the user experience for both vendors and customers.

Medical Protective, a leading provider of medical malpractice insurance, is developing the PRCR System to streamline purchase requests and pay-check processing. This internal application enables requestors to submit purchase requests from a predefined vendor list. Once approved by the necessary authorities, a corresponding pay-check request is automatically generated, ensuring a smooth and efficient workflow.

Technologies: Java, Servlets, Rich Faces, Eclipse Helios,

Environment: Jboss-4.2.0, JMS, Tibco, Oracle 11i.

Roles and Responsibilities:

• Secure user login for requestors
• Submission of purchase requests with vendor and item details
• Approval workflows based on authorization levels
• Automated pay-check request generation

The PRCR System consists of three main modules:

• PR (Purchase Request)
• CR (Check Request)
• Admin (System Management)

This solution enhances operational efficiency, ensuring a seamless and transparent procurement and payment process within the organization.

• Developed and maintained the PRCR system, an internal application for raising purchase requests and processing pay-checks.
• Designed and implemented functionalities to allow requestors to submit purchase requests for vendor procurement and approval workflows.
• Worked on key modules, including PR, CR, and Admin, integrating seamless workflows using Tibco.
• Utilized Java, Servlets, Rich Faces, Eclipse Helios, JBoss-4.2.0, JMS, Tibco, Oracle 11i to build and optimize system functionalities.
• Provided bug fixes, enhancements, and support for the PRCR system, ensuring smooth business operations.
• Conducted unit testing and UAT deployments, ensuring stability and performance.

AEGON Bank strives to be an innovative and transparent provider of banking products. This project focuses on creating a modular banking ecosystem that allows customers to manage multiple products with a single sign-on. The solution enhances user experience with intuitive interactions and clear insights into Savings, Investment, and Pension products, empowering informed financial decisions while fostering trust and transparency.

Technologies: Java, Servlets, JavaScript, HTML, IBM Portlet Factory

Environment: WebSphere Application Server, UNIX.

Role and Resposibilities:

• Worked on production issues and provided bug fixes for AEGON's banking applications.
• Developed and maintained AEGON Bank's modular banking platform to enhance customer experience.
• Wrote and executed unit test cases to ensure application reliability.
• Managed configuration and code merging between onsite and offshore teams.

Worked with Java, Servlets, JavaScript, HTML, IBM Portlet Factory in WebSphere Application Server, UNIX environments.

AEGON portal allows consumers to access their personal product portfolio and explore other AEGON offerings for informed financial decisions. Employees can exclusively access the Employee Store to manage collective products provided by their employer. The platform ensures seamless navigation, transparency, and easy access to product information.

Technologies: Java, Servlets, JSP, Spring, WebSphere Portlets, IBM-WCM, JavaScript, HTML.

Environment: WebSphere Application Server, UNIX.

• Managing offshore builds and preparing comprehensive release notes.
• Developing and maintaining portlets using IBM WebSphere.
• Conducting peer reviews to ensure code quality and adherence to standards.
• Writing and executing unit test cases for robust application performance.

This project enhances the AEGON portal by integrating new client-provided services. Stub classes are generated from WSDLs, and the existing code is updated for seamless compatibility. These modifications improve functionality, efficiency, and system performance.

Technologies: Java, Servlets, JSP, Spring, WebSphere Portlets, IBM-WCM, JavaScript, HTML.

Environment: WebSphere Application Server, UNIX.

Roles and Responsibilities:

• Designing and preparing the Unit Test Plan.
• Generating stub classes from client-provided WSDLs.
• Modifying existing AEGON application code to integrate new services.
• Testing the application and implementing necessary modifications to ensure seamless compatibility with the new services.

AEGON, a leading life insurance and pension provider, enhances client satisfaction through its Employee and Employer Portals. The Employee Portal offers access to AEGON products, including employer-provided benefits, improving engagement. The Employer Portal helps businesses manage collective products like pensions. Developed using IBM WebSphere Portlets, both portals ensure a seamless and user-friendly experience.

Technologies: Java, Servlets, JSP, Spring, WebSphere Portlets, IBM-WCM, JavaScript, HTML.

Environment: WebSphere Application Server, UNIX.

Roles and Responsibilities:

• Developing and maintaining portlets using IBM WebSphere.
• Integrating application code with web services using Axis2.
• Creating and managing web content for Web-Content-Viewer Portlets using WCM tools, including Authoring Templates (AT), Presentation Templates (PT), and rendering JSPs.
• Identifying and fixing bugs in AEGON portal applications.
• Writing and executing unit test cases to ensure application stability.
• Managing configuration and code merging between onsite and offshore teams.