Quote
Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
Professional References
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Sharath Nair

Sharath Nair

Executive Producer | Creative Director | Content Strategist | Marketing Enthusiast
Bengaluru,India

Quote

Whether you think you can or whether you think you can’t, you’re right!
Henry Ford

Summary

Over 12 years of experience working on national & international broadcast networks & brands. Scope ranging from producing hour long documentaries on conservation & wildlife to managing growth of national brands on short video platforms like Vine.

Content manager & strategist who has worked for fast paced news media organizations like NDTV & DainikBhaskar handling creation & distribution of multiple IPs, on-air programming & branded content collaborations.

Filmmaker who has worked with numerous global clients to help create content for their marketing campaigns, thus generating optimal RoI.

Overview

12
12
years of professional experience
11
11

Certificates & counting

3
3
Languages
10
10

Years of Media Leadership roles

Work History

Director | Executive Producer

Freelancer
New Delhi, Delhi
02.2011 - Current
  • Coordinated production schedules and activities for over 100 deliverables, leading teams ranging from 2 to 30+ for broadcast & digital platforms, for multiple global brands like DLF, Doordarshan, 99acres, Volkswagen, Ford, Hyundai, DCM Shriram, Al Jazeera, BBC, Channel 7, Discovery Networks, Myntra, Uber, Vocativ, Mountain Dew, mercedes Benz, Fujifilm, Spicejet, Sensodyne, Car&Bike and more.
  • Supervised creation process to verify on brand, impactful and relevant content. Reviewed finished product to determine quality and readiness for release.
  • Improved production company operations and profitability by applying new technologies and fostering evolution of production standards.

Senior Producer

Media Monks
NOIDA, Uttar Pradesh
02.2022 - 07.2022
  • Worked with clients like Britannia, Mondelez International, EMBIBE, Pernod Ricard and Maersk to determine exact project needs before delegating. Edited all content before publishing it or sending it to clients.
  • Promoted company by giving exciting and dynamic presentations to clients and partners.
  • Managed projects encompassing over 30 crew members with flexible, interactive approach. Maintained project costs through careful budgeting and monitoring of expenditures.

Content Manager

Rajiv Makhni
New Delhi, Delhi
11.2019 - 12.2021
  • Utilized exceptional writing, editing and proofreading skills to produce over 250 engaging and error-free video content for 'Tech Makhnified', on YouTube, Amazon MiniTV & other social platforms.
  • Wrote and edited high-quality content and visually impactful tech-reviews of latest gadget launches, how-to & DIYs, under deadline pressure with exciting, captivating and authentic approach, whilst translating technical terminology and jargon into plain, clear language for end user & targeted consumers.
  • Managed content distribution to online channels and social media platforms. Used content management system to analyze user engagement and website traffic metrics. Utilized analytics and site metrics to determine areas of improvement.

Senior Producer | Anchor

NDTV
New Delh, Delhi
07.2018 - 10.2019
  • Coordinated with a team of producers, camera-persons, editors and on-air talent to create program content, new ideas and segments. Responsible for producing over 100 minutes of news paced, broadcast compliant tech & automotive programming every week for NDTV HopLIVE. Designed Interactive Videos for the app based platform.
  • Planned & executed over 350 shoots in studio and remotely by managing production through stages to completion. Developed project budgets and managed production costs. Devised and implemented strategies to create new revenue streams and cut operational costs.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast. Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
  • Co-Anchored popular broadcast programs like 'Answered by Rajiv Makhni', 'HOPulence' and more with good ratings and audience engagement.

Senior Producer | Anchor

DainikBhaskar Digital
NOIDA, Uttar Pradesh
04.2015 - 02.2018
  • Managed and coordinated post-production video editing, motion graphics design, compositing and quality assurance reviewing for over 15 IPs ranging from fashion to finance to regional news to bollywood.
  • Designed programming and created content to drive brand and marketing messaging in accordance with brand strategies. Delivered branded content across film, broadcasting and advertising segments.
  • Collaborated with multidisciplinary teams to design and implement new technology features on the BhaskarLIVE app. Resolved system test and validation problems to provide normal program functioning. Participated in design and planning exercises for future software rollouts. One of India's first Live Streaming app with interactive video capabilities. Designed interactive video programmes for the same.

Researcher | Reporter

All Time Productions
New Delhi, Delhi
12.2009 - 01.2011
  • Coordinated production schedules and activities for over 5 shows for international broadcast television networks like Doordarshan, K2, Discovery Networks, National Geographic & more.
  • Remained composed and highly professional in fast-paced and constantly changing environments on wildlife & conservation documentary shoots, effectively handling challenging situations and difficult individuals to achieve objectives.
  • Wrote 30 television advertisements & 10 radio spots for the Commonwealth Games 2010. Liasioned & scheduled the shoot of these with India's leading sports stars.

Education

Executive Education Programme - General Business Management

Indian Institute of Management
Bangalore
06.2022 - Current

Professional Certification - Digital Marketing & Analytics

Indian School of Business
Hyderabad
06.2022 - 10.2022

Bachelor of Science - Mass Communication, Advertising & Journalism

Punjab Technical University
Jalandhar
08.2006 - 09.2009

Bachelor of Arts - Cinema Studies

Asian School of Media Studies
NOIDA
08.2006 - 09.2009

Skills

Organization and Time Management

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Software

DaVinci Resolve

Adobe Creative Cloud Suite

FL Studio

CreateStudio Pro

MS Office Suite

Google Workspace Suite

Interests

Making & performing music

Wildlife & environmental conservation

Road trips

Filmmaking

The world of tech & gadgets

Timeline

Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

09-2022

Marketing Strategy: SEO Content Writing

09-2022

Learning YouTube SEO

09-2022

Learning Personal Branding

09-2022

Executive Education Programme - General Business Management

Indian Institute of Management
06.2022 - Current

Professional Certification - Digital Marketing & Analytics

Indian School of Business
06.2022 - 10.2022

Senior Producer

Media Monks
02.2022 - 07.2022

Content Manager

Rajiv Makhni
11.2019 - 12.2021

Senior Producer | Anchor

NDTV
07.2018 - 10.2019

Senior Producer | Anchor

DainikBhaskar Digital
04.2015 - 02.2018

Director | Executive Producer

Freelancer
02.2011 - Current

Researcher | Reporter

All Time Productions
12.2009 - 01.2011

Bachelor of Science - Mass Communication, Advertising & Journalism

Punjab Technical University
08.2006 - 09.2009

Bachelor of Arts - Cinema Studies

Asian School of Media Studies
08.2006 - 09.2009

Professional References

Indraneil Basu
Executive Producer, Brand Solutions and Technology Programming, NDTV Group
(Ex-Channel Head at NDTV)
+919810575507

.

Pinaki Sil
Service Delivery Manager, Cognizant Digital Business Ops
(Ex-Reporting Manager at NDTV)
+918587000215

.
Deepak Dubey
Head of Post Production, Tech Makhnified
(Ex-Colleague at Tech Makhnified, NDTV & DainikBhaskar)
+919891939593

.
Nutan Manmohan
Executive Director, All Time Productions Pvt Ltd
(Ex-Director at All Time Productions)
+919811111200

Sharath NairExecutive Producer | Creative Director | Content Strategist | Marketing Enthusiast