Summary
Overview
Work History
Education
Skills
Certification
Timeline
Work Availability
Sharath Babu Srinivas Chidambaram

Sharath Babu Srinivas Chidambaram

Marketing - Manager
Chennai,India
"Earn knowledge by yearning for wisdom; desire to learn comes from within."
Self

Summary

MS (Communications, PR & Advertising) with 10+ years of experience in Sales & Marketing| Advertising & Media Buying – DV 360, Display & Video, Programmatic, DSP, Publishers| Communication - Content Strategy, PR Management, Digital PR, Managing Corporate Internal & External Communications| Brand Management - New Product launches & Current product branding strategy, Brand Identity Strategy, Branding & Brand Positioning| SAP – SAP Products & Services| Account Based Marketing| Team Management – Team Building, Leadership, Team Handling| Nuances & Techniques with design access to knowledge on Organizing events, webinars, podcasts, Webcasts and Digitally Savvy Tech & Digital Marketing. Access to Knowledge & expertise on: With years of learning and earning in verticals of Digital Marketing - Social Media Marketing, Marketing Communications, Adobe Photoshop,Email Marketing, Graphic Design, Social Networking, SEO,SEM, SMO Account-Based Marketing Affiliate Marketing, Performance Marketing, Apps & Mobile Marketing Programmatic Ads | Advertising, Media Buying - CPI, CPC, CPA, CPL, CPM, CPL, CPS, CPO PR, Digital/ Social Media Ad Platforms, Brand Management, Re-marketing Campaigns, Content Marketing & Brand Identity Creation SAP - Environment based marketing & Branding Documentation, Profile & Company Portfolio Creation, Budgeting, Website Content Management, Design Strategy, Design Thinking. Designed and developed a company to provide and deliver digital solutions that can have the desired results with the assured outcome for all businesses outthere. Digital Content, Listening, Content Marketing, Digital Strategy, Advertising, Brand Communication to bring to your organization a diverse background in branding, communications, public relations, Digital solutions, client services, SAP Marketing - Product line and Service offering, Social Media Marketing, Marketing Communications, Email Marketing, Graphic Design Perceptions, Social Networking Sharath Babu Srinivas Chidambaram - page 2

To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

10
10
years of professional experience
5
5
years of post-secondary education
9
9
Certificates
3
3
Languages

Work History

Marketing Manager

Mobolutions
09.2021 - Current
  • Marketing: Takes care of Digital Marketing, SEO, SMM, SEM with high-definition keywords and B2B marketing strategies
  • Day to day audit and new ideation executed to increase the brand presencein the market with SAP design thinking & Ideology
  • Content: Manage and oversee a team of content writers and function as a content strategist to help the team to research, write and build content marketing plans and execution
  • Blogs,
  • Guest Blogs – SAP Press, SAP.io, Euro SAP, Website content updates, Meta descriptions,
  • Tags and SEO writing
  • Branding & Positioning: Create and development of plans on PR, Communications &
  • Branding techniques to appraise the position of the company in the market & industry- specific niche segment to increase the presence and conversion of Business
  • ABM: Account-based marketing as the key procedure to continuously increase MQL to business conversion through segmented, aligned target audience, leads the group to nurture the pipeline forsales
  • Market qualifying Target group landing page personalization,
  • Programmatic ads on platform based on the target segment and region,
  • Group segmented Ads on LinkedIn Account based marketing scenario,
  • Use of ABM tool to Identify, enrich in market data group,
  • Reaching Target Decision makers for best-fit target for multi-channel marketing funnel
  • Delivering highly personalized website experience based on personalization of content and materials to engage the buying experience of the target to have the journey experience
  • Enriching sales team with the talking points of each decision maker of every account with actionable intelligence
  • Follow engagement score, page score, conversion score through the analytics to understand the metrics to customize the process
  • Connecting ABM to CRM like Salesforce, HubSpot to follow the engagement and behavior to follow up the process and provide more in-depth experience
  • Product Positioning: Work closely with the product team to position SAP-based
  • SAAS, PAAS, MAAS products in the market under the brand umbrella to increase revenue and conversion
  • SEO/ SEM: Manage and work closely with the team of SEO analysts, Digital
  • Marketer, Social Media Marketer to increase traffic through the sources
  • Analytical: SemRush, Google Analytics, Tag Manager, ABM Tools Analytics,
  • LinkedIn analytical and 3rd party tools
  • Sharath Babu Srinivas Chidambaram - page 3
  • Head Of Marketing Business Development

Advengers Digital LLP
09.2018 - 07.2021
  • Advengers Digital is an off-centric Digital and Mobile-first company, designed and developed to provide digital solutions at very nominal cost and for all from small to elite businesses with an approach of inventiveness and execution to establish noteworthy ideology of brand and soars business to create a stamped impression in the market
  • In the advertising, Marketing, Media and Digital Technology verticals, the organization's central goal is to guarantee that each business was attentively taken in detail all through to create a strong identity that will have a deep rooting impression on every business
  • Advengers Digital specializes in Mobile Marketing, Mobile Apps Marketing, App
  • Development, Monetization strategies, user acquisitions
  • Advengers has a worldwide reach with Savvy CPI, CPA, CPL, CPM, and CPC
  • Account-Based marketing reach out through LinkedIn ABM techniques for the sales team to manage the follow-up based on the actions and behavior through the analytics
  • Advengers helps app developers and app development companies make informed decisions as they create and develop their business promotions, branding, and marketing campaigns with assured results
  • Advengers help online marketers and publishers make informed decisions as they developand refine their respective online advertising and site monetization strategies with proven results
  • Managing end-to-end marketing for the company
  • Developing and implementing marketing activities to source, generate and close clients/business
  • Heading business planning, business development, business acquisition, and client relationship; Affiliate Network Management, Publishers & Advertisers
  • Handling & managesa team of BDs & Account managers for ad buying
  • Manages SMM & SEM team.

Co-Founder

Events & Services
05.2018 - 12.2018
  • CBO- Digital Module
  • The Esma, The ESMA Events & Services is about “KLEPT”- Kairos, Logo, Ethos, Pathos and Topos’ based
  • Success
  • Esma's approach is its inventiveness and execution to establish a noteworthy brand identity and impression for our customers
  • Partnering in the Event Administration and Digital Technology verticals
  • The central goal is to guarantee that each event is attentively reviewed all through to create moments that will leave a deep rooting impression! 1
  • Event digital partnerships, RFID connections, sponsors 2
  • Mobile Marketing, Monetization strategies, user acquisitions
  • 3
  • Global wide reach with Savvy CPI, CPA, CPL, CPM and CPC Models 4
  • Google, Facebook & Other methods for App Install, Leads Campaign 5
  • Sales and Business development through various strategies, Marketing Campaigns 6
  • Team Handling & Setup for content, design, digital and mobile marketing.

Team Lead

Yes Digital Media
01.2018 - 09.2018
  • YDM’s core was in a way to help online marketers and publishers make informed decisions as they develop and refine their respective online advertising and site monetization strategies
  • YDM is specialized in Mobile Marketing, Monetization strategies, user acquisitions
  • YDM has a world- wide reach with Savvy CPI, CPA, CPL, CPM and CPC.

Senior Executive

Sharath Babu Srinivas Chidambaram, page, Dot Com Infoway
05.2016 - 12.2017
  • Achieving preset sales targets by up-selling/cross-selling the products/services; closing the deals till payment received
  • Analyzing latest marketing trends, trackingcompetitors’ activities,and providing valuable inputs for fine tuning sales & marketing strategies
  • Generating business from the existing clients and achieving profitability and increasing sales growth, identifying prospective business, establishing strategic partnerships and alliances
  • Evaluating business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets
  • Collaborating closely with Managers in preparing budgets, proposals, and clientpresentations
  • Maintaining a database of client service and communication documents to avoid the chances ofmiss
  • Client Relationship Management:
  • Identifying the areas of improvement; employing various strategies and measurement techniques to optimize the client acquisition & customer retention
  • Managing customer-centric operations and ensuring customer satisfaction by achieving delivery and service quality norms
  • Maintaining healthy business relations with high-net-worth clients through rendering them services as per Quality Norms
  • Implementing high-quality services, resulting in customer delight and optimum resource utilization for maximum service quality
  • Performing day-to-day activities through managing current network & increasing the channelbase
  • Gathering client’s testimonials and analyzing the feedback & taking corrective action-plan for enhancing the customer satisfaction level
  • Interacting with cross-functional teams for resolving the client’s concern/issues/ through email/chat on time
  • Liaison & Coordination:
  • Coordinating with other teams to see through the new product/service/segment development & sharing client’s point of view/expectations
  • Contributing to various activities related to Branding, Sales Promotion, and
  • ClientEngagement | Performance, Digital & Apps & Marketing.

Senior Business Consultant

Dot Com Infoway
03.2015 - 05.2016
  • My responsibilities are to manage Affairs Management for clients in a way that suits the needs of modern businesses
  • I collaborate closely with clients to manage and reduce their risk from matters that may affect their businesses and to ensure that information are protected and perceive their destiny from our service
  • Online Marketing + Mobile / App Marketing for Global Market
  • Establishing new partnerships and negotiation of terms and conditions
  • Managing all the ongoing projects and relations with the clients

Consultant, Media Production Specialist/ Lecturer

Sharath
10.2014 - 03.2015
  • Babu Srinivas Chidambaram - page 5, work
  • Definition of target groups
  • Market research, benchmark, competitor's analysis
  • App Store Optimization (ASO)
  • Lead / Traffic Generation cooperation’s, Reviews, Blogs, PR, ..
  • Google play and itunes description, ASO
  • Experience in handling support tools like Freshdesk, zendesk, knowlarity, livechat
  • The main objectives are to provide assistance to clients in the areas of social media, Business, data development & Market protection
  • Maintenance of Client Relationship, Client Leads, Media
  • Strategies - Digital for Business, Campaign Leads & Management from clients, Developing an augmented campaign and success on the same
  • Execute multiple client engagements as part of a team Ensure quality, budgets & timelines for the projects & facilitate client retention and contribution
  • Client Acquisition, Marketing & Branding
  • Single point contact for Client
  • Presentation - Business & Marketing, Negotiations
  • Build expertise in various client offerings across multiple sectors - Mobile Marketing,
  • Advertising, CPI campaign, ASO, Technological assistant
  • Contribute to the internal learning & mentor-ship programs
  • Lead the way in developing industry research, insights, and innovative solutions to the clients, Image college of arts animation and technology, Teaches and engage with students about:
  • Media Production
  • Techniques of film making Media research in film making, Script making, Film making skills,Story development research & Thesis, Marketing & Advertising | Media and Mass
  • Communications.

Client Relations Associate & Business Development Engagement

Isymphony Infomedia
04.2014 - 10.2014
  • Maintaining the Client Coordination | Engaging with the Business Development | Maintaining theClient Base | Coordinating according to the client needs and client welfare | Business &
  • Marketing | Client Relationship | Business Analysis| Sales.

Client Relationship Associate

CMS CLAIMS MANAGEMENT SERVICES LIMITED
03.2014 - 06.2014
  • Maintaining the Client Co Ordination, Maintaining the Client Base, coordinating according to the client needs and client welfare for production
  • Updating to the Coordinator on time-to-time basis, Being a collaborator & team
  • Builder, Continuous Key Management Services to the Source &the Sector
  • Online marketing, servicing, proposals, digital marketing for the clients
  • Client Acquisition Marketing & Branding | Presentation - Business & Marketing

Management Associate

STAR VIJAY TELEVISION PVT LTD
01.2014 - 04.2014
  • In production for Global Villagers Productions Limited for the Tele - Serial, "SARAVANAN MEENATCHI"

DI Specialist

Gemini Film Circuit
10.2011 - 06.2012
  • Was responsible for the DI
  • Responsible for the technical assistance | Responsible for the updates on the project
  • Regular updates to the supervisor | Reports on the project updates
  • On field Coordination as colorist.

Producer

05.2011 - 07.2011
  • Trainee and worked in the process of the programs like Beach girls, Paatu
  • Class under the program producers & learned the experience of field reporting and journalism under the chief editor Mr
  • Loganathan.

Associate

Sharath Babu Srinivas Chidambaram

Assistant Producer Associate

RAJ TELEVISION NETWORK LTD

Education

Master of Science (MS) - Mass Communication/Media Studies

Christ University
01.2012 - 01.2014

Bachelor of Science (BS) - Communication and Media Studies

Hindustan University
01.2008 - 01.2011

Skills

Performance improvement

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Certification

Google Digital Sales - Google

Timeline

Marketing Manager - Mobolutions
09.2021 - Current
- Advengers Digital LLP
09.2018 - 07.2021
Co-Founder - Events & Services
05.2018 - 12.2018
Team Lead - Yes Digital Media
01.2018 - 09.2018
Senior Executive - Sharath Babu Srinivas Chidambaram, page, Dot Com Infoway
05.2016 - 12.2017
Senior Business Consultant - Dot Com Infoway
03.2015 - 05.2016
Consultant, Media Production Specialist/ Lecturer - Sharath
10.2014 - 03.2015
Client Relations Associate & Business Development Engagement - Isymphony Infomedia
04.2014 - 10.2014
Client Relationship Associate - CMS CLAIMS MANAGEMENT SERVICES LIMITED
03.2014 - 06.2014
Management Associate - STAR VIJAY TELEVISION PVT LTD
01.2014 - 04.2014
Christ University - Master of Science (MS), Mass Communication/Media Studies
01.2012 - 01.2014
DI Specialist - Gemini Film Circuit
10.2011 - 06.2012
Producer -
05.2011 - 07.2011
Hindustan University - Bachelor of Science (BS), Communication and Media Studies
01.2008 - 01.2011
Associate - Sharath Babu Srinivas Chidambaram
Assistant Producer Associate - RAJ TELEVISION NETWORK LTD

Work Availability

monday
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