Summary
Overview
Work History
Education
Skills
Timeline
Languages
Team sports and strategy (Football), Outdoor adventure and endurance (Hiking)
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Sharath Salian

Sr. Sales Manager - Voice And A2P
Mumbai,MH

Summary

Accomplished Senior Manager with a proven track record of driving 120% YoY margin growth through strategic planning, high-impact negotiations, and revenue-focused account management. Expert in global telecom sales, strengthening Voice and A2P carrier relationships, and delivering scalable business solutions. Skilled at cross-functional management, fostering strong partnerships, and developing high-performing teams to consistently exceed business objectives.

Overview

19
19
years of professional experience
4
4
Languages

Work History

Sr. Manager Voice & A2P

Rigel Voice Limited
11.2023 - Current
  • • Expanded the Voice business by integrating new interconnect streams and enabling Voice-based OTP termination.
  • Identified and onboarded high-value partners, establishing new interconnects to strengthen global Voice and A2P routing capabilities.
  • Drove growth in International Voice and A2P traffic and revenues through proactive market engagement and routing optimization.
  • Negotiated bilateral agreements and swap deals aligned with revenue, margin, and KPI objectives.
  • Collaborated with the CPaaS team to optimize Voice, A2P, and value-added service (VAS) delivery.
  • Coordinated with commercial, finance, routing, and legal teams to secure approvals for pricing, partnerships, and strategic deals.
  • Led cross-functional coaching for Sales, Technical, Routing, and Accounting teams to improve customer responsiveness and operational efficiency.
  • Mentored new team members to support business development, strategic account management, and interconnect expansion.

Account Manager Voice – Middle East, Africa and

Tata Communication Ltd
01.2019 - 10.2023

Increased client satisfaction and retention by building strong relationships, anticipating needs, and resolving escalated issues promptly.
• Collaborated with the sales team to identify upsell opportunities, contributing to client base expansion.
Delivered 120% YoY margin growth across key accounts in Asia and MECAA by optimizing International Voice, A2P, SCCP, and VAS routing, and commercial strategies.
Managed end-to-end carrier relationships, expanding Voice and A2P traffic across Tier-1 and Tier-2 operators, and securing 30 new interconnects.

• Accelerated A2P and SCCP revenue by 110% through targeted pricing optimization, bilateral swaps, bundling and routing efficiency improvements
• Negotiated and executed bilateral swap deals valued at $200 Mil, ensuring margin protection and adherence to commercial KPIs and timelines.
• Grew VAS portfolios (ITFS, LNS, UIFN) by securing 200% cost reductions and increasing service adoption across enterprise and carrier partners.
• Developed bundled Voice + VAS/Data solutions with cross-functional teams, resulting in a 130% increase in multi-service adoption and customer retention.
• Mentored new commercial team members on bilateral deal structures, swap negotiations, and margin management..
• Drove internal alignment with routing, finance, legal, product, assurance, and billing teams to secure pricing approvals and ensure seamless service delivery.
• Earned Bravo and Xtra Mile awards for recovering non-sender accounts and securing high-value wins in competitive markets.

Key Account Manager Voice – Middle East and Asia

Sify Technologies
08.2017 - 12.2019
  • Managed International Long-Distance (ILD) Voice accounts across carriers, mobile operators, and retail service providers in the Middle East, Asia, and the Americas.
    • Conducted regular account reviews with clients to assess performance, address issues, and identify opportunities for growth and improved profitability.
    • Strengthened client relationships through consistent communication, proactive problem-solving, and timely dispute resolution.
    • Analyzed sales, customer, and market data to identify trends and expand product offerings within key accounts.
    • Increased profitability by developing reciprocal buying and selling of A–Z destinations and optimizing commercial strategies.
    • Negotiated and secured long-term bilateral agreements to lock in sustainable margins.
    • Drove short-term wins by negotiating traffic through swaps and MVCs.
    • Assessed customer and supplier service quality using performance reports and implemented corrective actions to enhance routing efficiency and business outcomes.
    • Negotiated aggressively with vendors to secure competitive pricing and meet quality requirements.
    • Prospected and onboarded new accounts, establishing strong, long-term, revenue-generating partnerships.

Account Manager Voice – US & Latam Region

Tata Communications Ltd
01.2013 - 07.2017

• Managed high-value Voice carrier and retail provider portfolios across the US and LATAM, driving consistent revenue growth and long-term account stability.
• Secured exclusive termination agreements from major US retail partners, significantly expanding premium traffic routes and margin contribution.
• Delivered strong day-to-day sales performance by executing short-term swaps, optimizing tier tariffs, winning competitive traffic, and aggressively hunting new retail and wholesale accounts.
• Collaborated closely with ITFS, LNS, and UIFN customers to increase order volumes and boost minute consumption across key geographies.
• Proactively monitored supplier performance and coordinated with internal routing, commercial, and operations teams to unlock incremental traffic opportunities and maximize utilization.
• Recognized with multiple Bravo and Xtra Mile awards for consistent month-on-month growth, and honored with the Blue Ribbon award for outstanding global net revenue and VAS sales performance.

Commercial Team Member – Contracts and Taxation

Reliance Communications Ltd
12.2010 - 12.2012

• Demonstrated deep expertise in commercial contract negotiation, successfully reviewing and finalizing terms with Tier-1, Tier-2, and Tier-3 carriers for Voice and SBN (Audio Conferencing) products to ensure commercially sound and compliant agreements.
• Oversaw the accurate and timely filing of all regulatory and tax obligations, including US State Taxes, FCC Forms 499A/499Q, and Hong Kong & Malaysia traffic reports, ensuring full compliance with jurisdictional requirements.
• Collaborated closely with external legal counsel to validate commercial positions, assess regulatory exposure, and ensure filings and contractual terms met legal and tax compliance standards.
• Analyzed, evaluated, and commercially closed pending SWAP agreements by negotiating favorable terms with carriers and mitigating potential financial or operational risks.
• Actively contributed to a TDSAT petition involving Voice and Infrastructure services, drafting submissions and compiling all supporting commercial, technical, and legal documentation.
• Maintained detailed minutes and documentation for cross-functional leadership meetings (Sales, Commercial, Technical), ensuring accurate governance records and follow-through on strategic actions.

Business Development & Legal (Dual Role)

Panamax Infotech (Bankai Group)
10.2008 - 11.2008

• Highly self-driven professional with a strong sense of ownership, exceptional communication skills, and the proven ability to learn quickly and adapt in dynamic environments.
• Demonstrated versatility by managing both contract governance and carrier sales operations simultaneously, ensuring seamless coordination across legal, commercial, and sales teams.
• Led drafting, negotiation, and commercial vetting of contracts across multiple domains, including Wholesale Voice, Billing Software, International Employment, and Office Lease Agreements, ensuring compliance and commercially sound outcomes.
• Supervised and mentored a two-member contract management team, including research of jurisdiction-specific laws to support company expansion into new international markets.
• Supported pre-sales by reactivating dormant accounts, qualifying opportunities, and aligning them with account managers for commercial conversion.
• Transitioned into core carrier sales and drove growth by engaging Tier-2 and Tier-3 carriers for hubbing, routing, and commercial partnerships.
• Negotiated and executed swap agreements with Tier-2 carriers, optimizing traffic flows and enhancing margin performance.

Business Development Executive

Fiber2Fashion
04.2007 - 11.2008

• Took initiative in concept selling to B2B firms across the “fiber-to-fashion” value chain, consistently exploring new opportunities and driving solution adoption.
• Recognized as the top revenue generator for the Soft-Tex pilot program by strategically targeting IT solution providers serving the textile and allied industries.
• Proactively coordinated and negotiated with media agencies to secure high-impact paid advertising placements, ensuring maximum visibility within budget.
• Collaborated closely with design and content teams to drive the creation, refinement, and execution of compelling ad campaigns, demonstrating strong ownership and willingness to take on cross-functional responsibilities.

Education

Bachelor of Commerce - Advance Accountancy And Auditing

Gujarat University
Ahmedabad, India
04.2001 -

Skills

Account Management/Cross-functional colloboration

Timeline

Sr. Manager Voice & A2P

Rigel Voice Limited
11.2023 - Current

Account Manager Voice – Middle East, Africa and

Tata Communication Ltd
01.2019 - 10.2023

Key Account Manager Voice – Middle East and Asia

Sify Technologies
08.2017 - 12.2019

Account Manager Voice – US & Latam Region

Tata Communications Ltd
01.2013 - 07.2017

Commercial Team Member – Contracts and Taxation

Reliance Communications Ltd
12.2010 - 12.2012

Business Development & Legal (Dual Role)

Panamax Infotech (Bankai Group)
10.2008 - 11.2008

Business Development Executive

Fiber2Fashion
04.2007 - 11.2008

Bachelor of Commerce - Advance Accountancy And Auditing

Gujarat University
04.2001 -

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Gujarati
Intermediate (B1)
Tulu
Elementary (A2)

Team sports and strategy (Football), Outdoor adventure and endurance (Hiking)

I actively play football, which has honed my teamwork, strategic thinking, and leadership skills, allowing me to coordinate effectively under pressure. I also enjoy hiking, which strengthens my endurance, resilience, and goal-oriented mindset, helping me tackle challenges both personally and professionally.

Sharath SalianSr. Sales Manager - Voice And A2P