Sharath SG
Bangalore
Summary
Goal-driven Sales Management professional bringing 15-year career history in sales and proven track record of strategic business growth in beverages industry. An assertive person who is very passionate about my work. Hunger to success fuels me and always open to feedback and focus on closing my gaps.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sales Manager
Ab-InBev Pvt Ltd.
Bangalore
2021.03 - Current
- Developed and implemented sales strategies to increase market share resulting in +7% gain vs '21.
- Monitored industry trends and competitor activities to stay ahead of the competition helped in volume growth of 68% vs '22 and revenue growth of 48% vs '22.
- Developed sales plans, goals and objectives to achieve team targets resulting in 85% of the team earning their incentives.
- Spear headed the special trade engagement program "Kings club" to establish relationships with key clients, while maintaining existing customer base.
- Collaborated with marketing team to create and design special promo to increase STR and STC.
- Managed daily operations of sales department, including supervision of staff members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Performed analysis of current processes within the sales department to identify areas needing improvement.
- Collaborated with cross functional team to implement draught business process to streamline workflow.
- Played a key role in 1Y Plan, were commercial team involves in developing long-term strategic goals for the company's growth.
Area Manager
Ab-InBev Pvt Ltd.
Bangalore
2018.03 - 2021.03
- Analyzed sales data to determine areas of improvement to deliver the best results
- Managed a team of 12 sales representatives in order to achieve maximum results.
- Monitored sales team performance and provided effective training to help each reach targets.
- Interacted regularly with senior management to discuss current strategies and future plans.
- Involved in creating a single master file where strong insights were given to implement single payee for one account /outlet as there were multiple payees exists resulting in hassle free payment to the trade (for both Sales and Trade marketing)
Territory Sales Manager
Pernod Ricard India
North Karnataka
2016.01 - 2018.03
- Increased the market share of all BIO brands within the span of 1yr.
- Holding highest market shares in the brands like Blenders pride and Royal stag (74% & 85%) above the Avg of KTK
- 1st territory to cross 3% share points in brand BPRC with 102% growth over LY
- Successfully re launched the brand RSBS with liaison of Trade marketing, so tend to grow at 25% over LY.
- Highest growth of BIO brands (52%) over LY
Territory Sales Manager
Allied Blenders and Distilleries Pvt Ltd.
Bangalore
2013.08 - 2015.12
- Analyzed market trends and competitive landscape to identify opportunities for growth.
- Cultivated relationships with existing customers to encourage repeat business.
- Negotiated contracts with clients on behalf of the company.
- Identified new potential markets and developed plans for targeting them.
Area Sales Manager
John Distilleries Pvt Ltd.
2012.02 - July2013
- Increased the market share of Mont Castle Brandy from 1.8% to 3.8 % within first 6 months.
- 100% growth in OC Brandy over a period of 4 Months.
- Achieved annual targets of major brands within 9 months.
- Successfully implemented Customer Loyalty program to leverage sales
Channel Manager/Senior Executive- Sales
Vodafone Essar
Coorg District
2009.07 - 2012.01
- Developed and implemented channel strategies to maximize sales and profitability.
- Conducted market research to identify new distribution opportunities for products.
- Provided support in the implementation of promotional activities across different channels.
Education
M.B.A - Marketing
PGDMS&RC, Siddaganga Institute of Technology, Visveshwaraiah University
01.2009
Bachelor of Science -
J.S.S.College, Ooty road, Mysore, Mysore University
01.2007
Advance Diploma in Horticulture -
J.S.S.College, Ooty road, Mysore, Mysore University
01.2007
Skills
- Staff Management
- Key account development
- Revenue Forecasting
- Sales Reporting
- Performance Management
- Sales team training
- Profitability Optimization
- Sales Planning
- Operations
- Sales strategy development
- Market intelligence
Accomplishments
- Best sales manager for the year “23” -RGC
- Recognized as the "Extra Miler" for the year '22-RGC
- Fanatic owner for the month of Dec’23-NCC
- Fanatic owner nominee for the year “22” - NSC
- Have been consistently recognized in NSC (11 months Jul '19- May'20) for different categories like "Leader of the pack", "Hunger to win", "Best ASM" etc.,
- Holding highest market shares in the brands like Blenders pride and Royal stag (74% & 85%) above the Avg of KTK
- Achieved annual targets of major brands within 9 months.
- Awarded as Vodafone Hero for the best performance in the month of December 09.
Certification
- Coaching employees through difficult situations
- Communicating in the language of leadership
- Managing high performers
- The Secret : What great leaders know and do
- The decision makeover
- Digital Transformation
Languages
- English
- Kannada
- Hindi
Personal Information
Date of Birth: 12/09/85
Hobbies and Interests
- Listening Music
- Playing Indoor Games
- Reading
- Cooking
- Traveling
Timeline
Sales Manager
Ab-InBev Pvt Ltd.
2021.03 - Current
Area Manager
Ab-InBev Pvt Ltd.
2018.03 - 2021.03
Territory Sales Manager
Pernod Ricard India
2016.01 - 2018.03
Territory Sales Manager
Allied Blenders and Distilleries Pvt Ltd.
2013.08 - 2015.12
Area Sales Manager
John Distilleries Pvt Ltd.
2012.02 - July2013
Channel Manager/Senior Executive- Sales
Vodafone Essar
2009.07 - 2012.01
M.B.A - Marketing
PGDMS&RC, Siddaganga Institute of Technology, Visveshwaraiah University
Bachelor of Science -
J.S.S.College, Ooty road, Mysore, Mysore University
Advance Diploma in Horticulture -
J.S.S.College, Ooty road, Mysore, Mysore University
- Coaching employees through difficult situations
- Communicating in the language of leadership
- Managing high performers
- The Secret : What great leaders know and do
- The decision makeover
- Digital Transformation
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