Sharath S Kumar
Market Development Manager
Bengaluru,Karnataka
Summary
"Ambitiously seeking a distinguished role where I can harness my skills and expertise to drive impactful contributions, foster organizational excellence, and accelerate both personal growth and the achievement of strategic business objectives."
Overview
9
9
years of professional experience
4
4
Languages
Work History
MARKET DEVELOPMENT MANAGER
PI Industries limited
Bengaluru
12.2023 - Current
- Drive sales, marketing & commercial excellence initiatives in strategic direction
- New product launch - Build market strategies for new products (2 successful launches)
- Conducting in depth business performance analytics
- Sales forecast of products development - marketing & commercial teams with collaboration with supply chain
- Product segmentation & positioning
- Product life cycle - Promotion & branding intervention
- Designed and executed innovative commercial schemes
- Communication strategies that fuel revenue growth
- Training sales team on effective sales and marketing techniques.
- Collaborated with cross-functional teams to create innovative marketing campaigns
- Generate hypothesis for profit improvement opportunities.
- Collaborate with key stakeholders to build a 3C's
- Budget & Vendor management: Ensure proper utilization of resources
- Field trailer and evaluation of new product (LPD's)
MARKET DEVELOPMENT MANAGER
PI Industries limited
12.2023 - Current
- Drive sales, marketing & commercial excellence initiatives in strategic direction
- New product launch - Build market strategies for new products (2 successful launches)
- Conducting in depth business performance analytics
- Sales forecast of products development - marketing & commercial teams with collaboration with supply chain
- Product segmentation & positioning
- Product life cycle - Promotion & branding intervention
- Designed and executed innovative commercial schemes
- communication strategies that fuel revenue growth
- Training sales team on effective sales and marketing techniques.
- Collaborated with cross-functional teams to create innovative marketing campaigns
- Generate hypothesis for profit improvement opportunities.
- Collaborate with key stakeholders to build a 3C's
- Budget & Vendor management: Ensure proper utilization of resources
- Field trailer and evaluation of new product (LPD's)
ASSISTANT MARKET DEVELOPMENT MANAGER
BHARAT CERTIS AGROSCIENCE LIMITED
Bengaluru
04.2021 - 12.2023
- Strategic planning & monitoring of all marketing activities of Karnataka, Tamil Nādu and Kerala
- Topline sales and gross margin management
- Sales Budgeting & SKU rationalization
- Product development and core marketing communication - Promotion & branding (ATL & BTL)
- Designing 360-degree marketing strategy - New launch
- Digital marketing and oversee brand content.
- Measuring and reporting on the performance of all marketing campaigns
- Technical training and Commercial schemes development for people managers, customers and channel partners
- Ensure after sales service
- Established strong relationships with key stockholders
- Managed budget allocation and resource utilization to maximize marketing ROI.
MARKET DEVELOPMENT EXECUTIVE
BHARAT CERTIS AGROSCIENCE LIMITED
Bengaluru
04.2019 - 04.2021
- Design and implementation of effective demand generation initiatives for region
- Competition analysis and devising plans to gain market
- Market research
- Product portfolio development
- Collaborate with agencies and other vendor partners
- Channel expansion strategy & network analysis
MANAGEMENT TRAINEE
BHARAT CERTIS AGROSCIENCE LIMITED
04.2019 - 04.2021
- Responsible for both sales and marketing of pesticides and PGR
- Sales budget planning and monitoring
- Involved in Channel expansion process
SENIOR EXECUTIVE
RELIANCE RETAIL LIMITED
09.2016 - 05.2017
- Responsible for procurement planning and forecasting
- Work parallel with F & V category team to reduce losses
- Vendor management for consistent supplies
- Benchmarking domestic markets to ensure better pricing
- Quality analysis and report generation
- Monitoring different CSR projects
Education
BSc. - Agricultural Science
GKVK, University of Agricultural Sciences
BengaluruMBA - Agribusiness Management
IIPM
BengaluruSkills
o Market research & Strategy
o Self Motivation
o Communicational skills
o New Product launch
o Positive mind-set
o Team building
o SAP Basis
o Tally Basis
o MS Office
o Multitasking
o Creative thinking
Co-Curricular Activities
- Represented Karnataka in 57th U19 National Football Championship
- Indo-Nepal International Tennis Ball Cricket Series 2010
- 5th Sub-Junior National Tennis Ball Cricket Championship
Achievements And Awards
- Best Territory Manager Award (2019-20)
- Transformation and effective utilization of Digital tools for rural marketing.
- Outstanding performer award- All India topper - Kocide - 3000 (Fungicides), Elaan (Herbicide) & Kundan (Bio stimulants), Tomatough (Plant health booster).
Personal Information
- Father's Name: Shiva Kumar K S
- Date of Birth: 03/30/95
- Gender: Male
- Nationality: Indian
- Marital Status: Unmarried
Timeline
MARKET DEVELOPMENT MANAGER
PI Industries limited
12.2023 - Current
MARKET DEVELOPMENT MANAGER
PI Industries limited
12.2023 - Current
ASSISTANT MARKET DEVELOPMENT MANAGER
BHARAT CERTIS AGROSCIENCE LIMITED
04.2021 - 12.2023
MARKET DEVELOPMENT EXECUTIVE
BHARAT CERTIS AGROSCIENCE LIMITED
04.2019 - 04.2021
MANAGEMENT TRAINEE
BHARAT CERTIS AGROSCIENCE LIMITED
04.2019 - 04.2021
SENIOR EXECUTIVE
RELIANCE RETAIL LIMITED
09.2016 - 05.2017
BSc. - Agricultural Science
GKVK, University of Agricultural Sciences
MBA - Agribusiness Management
IIPM
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