Hi, I’m
Sharath Babu Srinivas Chidambaram
Trichy
Summary
Decisive 11 years experienced Senior Marketing Manager with MS in Communications, Strong track record of propelling growth through strategic and innovative marketing campaigns, highly skilled in comprehensive marketing strategies encompassing product management, product marketing, growth strategies, and display advertising, along with expertise in media buying. Deep understanding of target audience and competitors to shape potent marketing messages with acknowledged for innovative concepts and adherence to contemporary market strategies. Recognized for pioneering the latest industry trends, ensuring consistently innovative ideas and possesses experience in business and marketing, with a focus on team management, SAP, advertising, media buying, communication, and brand management.
Overview
12
years of professional experience
Work History
Infosys BPM
Senior Process Lead
04.2023 - 12.2023
Job overview
- Orchestrated and managed divisions including Growth Marketing, Marketplaces, Programmatic, Affiliate, SEO, and Influencer Marketing alongside Access and Creative Scopes for clients
- Plan & Effectively transitioned divisions in ClientOps and DigitalOps resulting in a 40% increase in business through impactful communication and client liaison
- Utilized tools such as Amazon, DV360, Google Ads, Google Analytics, Tableau Reporting, and more for efficient management and optimization of client accounts
- Improve production processes; result in 30% increase in efficiency and quality, through in-depth research and analysis
- Yield 15% improvement in performance
- Develop state-of-the-art digital marketing strategies for demand generation and performance across Google, E-commerce, Programmatic, and Influencer & Affiliate platforms with a focus on lead & conversion quality and volume
- Planning digital marketing budgets on Google and Affiliates
- Deploying project budgets by interfacing with the agency for optimal outputs
- Works on closely with team of 11 associates everyday on daily basis to inform and provide the required training, technical support in ensuring the output is delivered on time
- Delivering highly effective communication to receive more division based works for highly performed during the transition phase
- Marketing Operations and Project management was highly appreciated by both client stakeholders and internal stakeholders
- Enriching teams with talking points for each decision making of actionable intelligence
- Followed day to day activities to provide reports on progression, utilization, AHT, conversions and also creating decks and presentation for the client meetings and internal meetings
- Handles QBR, MBR for effective showcasing of the team progression internally as well to the clients
- Team Management: Work closely with team of Social Marketer, SEO Analyst, Search Marketer, Email Marketer and Designers to engage and prioritize day to day operation management and client handling situation smoothly.
Infosys BPM
Assistant Manager
06.2022 - 04.2023
Job overview
- Specialized in digital advertising and programmatic media, coordinating campaigns based on client requirements
- Evaluated quotations to ensure costs aligned with budget and analyzed target markets for informed decisions, and achieving a 15% cost savings
- Managed Programmatic, Social, Search, and SEO units, gathering campaign results and providing comprehensive regulatory reports on performance for updates
- Created campaigns driving brand growth and revenue through digital channels, websites, and social media, leading to a 30% increase in customer acquisition
- Developed content and marketing campaigns to enhance customer journeys and strengthen communication assets, resulting in a 25% increase in customer engagement
- Drive forward a select set of initiatives end-to-end, managing stakeholders and project completion
- Collect strategic market intelligence about key markets, gathering customer intelligence, identifying prospective partners and profiling competitors
- Use quantitative and qualitative data sources to generate analysis
- Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel
- Work closely with marketing teams to plan and execute 360-degree campaigns
- Analyze, monitor, research, assess and implement best and emerging industry practices
- Strategies for online media strategy.
Advengers Digital LLP
Marketing Consultant
08.2021 - 06.2022
Job overview
- Clientele includes: Hygie, Cushy, Mobolutions, Tailor-cloud, Stockup, Mabo, Lazypay etc
- Marketing: Takes care of Digital & Product Marketing, SEO, SMM, SEM with high-definition keywords and B2B Marketing strategies
- Day to day audit and new ideation executed to increase brand presence in market with SAP Design Thinking & Ideology, App design ideology and brand ideology definition management and proximity-based scaling management through performance advertising inclusive of ABM, hyperlocal, location-based methodology and advertising management
- Product Branding & Positioning: Create and development of plans on PR, Communications & Branding techniques to appraise the position of the company's Product in SaaS, CPaaS, Service and solutions in the market & industry-specific niche segment to increase the presence and conversion of Business
- ABM: Account-based marketing as key procedure to continuously increase MQL to business conversion through segmented, aligned target audience, leads group to nurture pipeline for sales
- Market qualifying Target group landing page, Content & Communication Personalization
- Conducted brainstorming sessions to enhance brand presence using SAP design thinking principles
- Manage content distribution on platforms such as SAP Press, SAP.io, and Euro SAP to optimize brand visibility and drive engagement
- Implement ABM strategies, result in a 50% increase in MQL to business conversion rates
- Prioritize product rollout based on business impact
- Own end-to-end feature delivery, working with user experience on prototypes, writing detailed design documents, creating and prioritizing user stories, analyzing user data to drive decision making and documenting delivery of monthly releases as per agreed TAT
- Identify opportunities for increased efficiency for clients and provide SME on best fit across media & channel
- Work with clients to improve the paid service itself and its alignment with core business
- Capture development areas for product improvement and close loop with Product Managers for necessary actions
- Preparing accurate reports on our marketing campaign's overall performance
- Identifying the latest trends and technologies affecting assigned industry
- Evaluating important metrics that affect website traffic, service quotas, and target audience
- Working with your team to brainstorm new and innovative growth strategies.
Advengers Digital LLP
Head Marketing Business Development
01.2018 - 07.2021
Job overview
- Spearheaded mobile marketing, app development, and monetization strategies
- Executed global campaigns utilizing CPI, CPA, CPL, CPM, and CPC models to drive user acquisition and increase ROI
- Utilized LinkedIn ABM techniques for targeted sales team outreach and effective follow-up
- Supervised dedicated teams for social media marketing and search engine marketing to amplify brand presence and customer engagement
- Devised winning strategies to boost sales, expand territories, and enhance positioning, result in a 50% increase in revenue
- Developed marketing, sales, and promotional initiatives leading to a 35% growth in customer base
- Assessed team performance to identify areas for improvement, result in 20% increase in productivity
- Analyze and build Industry within the Platform Success team to ensure quick and scalable value realization for organization stakeholders
- Establish scalable processes and governance within the Platform Success team to ensure that consumption, retention and revenue expansion of existing customers continues to grow
- Manage all aspects of a product lifecycle, including design, strategy implementation, launch, forecasting and future enhancements
- Monitor & analyze metrics to continually improve company products
- Manage specific tracks of product and capability development efforts from ideation to product launch and maintenance
- Analyze and monitor brand compliance across projects and marketing materials to deliver a consistent brand product experience
- Gather customer and competitive insights to define and iterate the value proposition for product marketing
- Support and identify opportunities with the Marketing and Communications team to grow loyalty marketing activities.
The Esma Events & Services
Co-Founder
05.2018 - 12.2018
Job overview
- Implementation of 'KLEPT' - Kairos, Logo, Ethos, Pathos and Topos, based strategy to drive exceptional success at ESMA Events & Services
- Led partnerships in Event Administration and Digital Technology verticals, ensuring meticulous attention to each service delivery and creating impactful moments for clients
- Expanded global reach through adept utilization of Savvy CPI, CPA, CPL, CPM and CPC Models to enhance effectiveness
- Leveraged Google, Facebook for App Install and Leads Campaign, yielding measurable results
- Manages organization operations by directing and coordinating activities consistent with established goals, objectives and policies
- Identify and establish scope and parameters of systems analysis to define outcome criteria and measure-taking actions
- Influence the organization vision in collaboration with leadership
- Quantify all Customer Experience opportunities based on potential revenue impact
- Implement and govern status reporting of goals, providing visibility to the milestones and performance to support managers and business objectives that drive Operating Plan deliverables
- MIS Reporting to stakeholder and internal team
- Manage, and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high-quality leads while managing to a budget and KPI
- Regularly review and manage key marketing strategies with Google, Facebook, etc
- Work with internal and external teams to test advertising and landing page creative.
Dot Com Infoway
Senior Executive
03.2015 - 12.2017
Job overview
- Achieving preset sales targets by up-selling/cross-selling products/services; closing deals till payment received
- Analyzing latest marketing trends, tracking competitors' activities, and providing valuable inputs for fine-tuning sales & marketing strategies
- Generating business from existing clients and achieving profitability and increasing sales growth, identifying prospective business
- Establishing strategic partnerships and alliances
- Maintaining a database of client service and communication documents to avoid chances of misses
- Managed over 100+ clients on Digital, Performance, Product & Mobile Marketing and Adtech management using third party DSP and direct advertising & Media buying as well
- Client Relationship Management: Identifying areas of improvement; employing various strategies and measurement techniques to optimize client acquisition & customer retention
- Managing customer-centric operations and ensuring customer satisfaction by achieving delivery and service quality norms
- Maintaining healthy business relations with high-net-worth clients through rendering them services as per Quality Norms
- Implementing high-quality services, resulting in customer delight and optimum resource utilization for maximum service quality
- Performing day-to-day activities through managing the current network & increasing total channel base
- Gathering client's testimonials and analyzing the feedback & taking corrective action-plan for enhancing the customer satisfaction level
- Interacting with cross-functional teams to resolve client's concern/issues/ through email/chat on time.
Image college of arts animation and technology
Lecturer
10.2014 - 03.2015
Job overview
- Instruct students on media production techniques, film making, and story research
- Engaging students in media research, thesis development, marketing, and advertising in the context of film and mass communications
- Lead way in developing industry research, insights, and innovative solutions to clients
- Performed and taught techniques of film making Media research in film making, Script making, Film making skills, Story development research & Thesis, Marketing & Advertising | Media and Mass Communications
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties
- Improved performance, hiring practices, and management systems to facilitate the success of the client's organization
- Analyzed problematic areas to provide recommendations and solutions.
Isymphony Infomedia
Client Relations Associate
04.2014 - 10.2014
Job overview
- Coordinate with clients to understand needs and ensure satisfaction
- Engaging with business development to expand client base and market presence
- Conduct business analysis to identify growth opportunities and improve sales performance
- Building and maintaining strong client relationships to drive business growth.
Gemini Film Circuit
DI Specialist
10.2011 - 05.2012
Job overview
- Led the execution of day-to-day activities within the media unit
- Facilitated seamless production coordination, serving as a liaison between the production house, actors, technicians, and the direction team
- Coordinated online editing, fostering efficient communication between the technical unit and the production team.
Education
Christ University, Bangalore
MS
01.2014
University Overview
- Google Digital Sales
- ENGLISH PROFICIENCY TEST - CEFR
- Programmatic Media Buying - Google, DV360, STACKADAPT, Criteo and LinkedIn PROGRAMMATIC ADVERTISING
- Digital Marketing - Google
- Appsflyer
- LinedIn
Skills
- Content strategy
- PR management - Product & App releases
- Advertising and media buying (Native, Display & Video, Programmatic, DSPs, Direct and Network Advertisers & Publishers)
- Product management (new product launches & current product branding strategy - SaaS, PaaS, CPaaS, XaaS, brand identity strategy, branding & brand positioning)
- SAP (SAP Products & Services)
- Account-based marketing
- Team management (building, leadership, teamwork)
- Organizing events, webinars, podcasts, and webcasts
- Analytics: Appsflyer, Datastudio, Supermetrics, Adjust, GA4
- Ads: Google, Meta, LinkedIn, Bing, Reddit, Programmatic
- CEP/CDP: NEtcore, Marketo, Pardot, Clevertap, Mipanel, Mailchimp, Klavio, Braze
- Affiliate: Ascend, Affluent, Tune
- Influencer: Upfluence, Tapfluence
- Programmatic: Stackadapt, DV360, Criteo
- Commerce Media: Amazon - VC, SC, AMS, Walmart Ads, Cart
- AI based: Livechat, Dataai, apivideo, etc
- ABM: LinkedIn, Recotap, SFMC, Leadsquared
- Growth Marketing
- Social Media
- Search Engine
- Programmatic Advertising
- APP Marketing
- Influencer Marketing
- Affiliate Marketing
- E-commerce (Amazon, Walmart, Shopify, Instacart, cart)
- Account Based Marketing (ABM)
- Performance - Media Buying - CPI, CPC, CPA, CPL, CPM, CPL, CPS, CPO, etc
- Digital, Advertising, Brand, SAP Marketing - Product line and Service offering
Websites
Disclaimer
I hereby declare that above particulars of information and facts stated are true, correct and complete to the best of my knowledge and belief.
Languages
Tamil
First Language
English
Advanced
C1
Malayalam
Proficient
C2
Hindi
Upper Intermediate
B2
Timeline
Senior Process Lead
Infosys BPM
04.2023 - 12.2023
Assistant Manager
Infosys BPM
06.2022 - 04.2023
Marketing Consultant
Advengers Digital LLP
08.2021 - 06.2022
Co-Founder
The Esma Events & Services
05.2018 - 12.2018
Head Marketing Business Development
Advengers Digital LLP
01.2018 - 07.2021
Senior Executive
Dot Com Infoway
03.2015 - 12.2017
Lecturer
Image college of arts animation and technology
10.2014 - 03.2015
Client Relations Associate
Isymphony Infomedia
04.2014 - 10.2014
DI Specialist
Gemini Film Circuit
10.2011 - 05.2012
Christ University, Bangalore
MS
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