Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Certification
Timeline
Generic

Sharath Sasidharan Kuloth Poyil

Sr. Manager IM & Demand Generation
Cochin

Summary

Organized Sales Manager with 9 years experience and record of success in surpassing sales targets. Talented in connecting business partners and tenacious in building new sales channels with robust profits. Performance-oriented professional with progressive background and consistent accomplishments.

Overview

9
9
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
4
4
Languages

Work History

Sr. Manager - IM & Demand Generation

Polycab India Limited
5 2023 - Current

1. Spearheading the identification and categorization of influencers within the region, including Large Electricians, Electrical Contractors, and Small Electricians.

2. Ensuring that our teams adhere to the influencer engagement schedule (beat plan) and effectively execute Below-The-Line (BTL) marketing strategies tailored to influencers.

3. Enhancing overall efficiency and returns by actively promoting lead conversions and encouraging premium product or service adoption.

4. Conducting performance assessments of the territory Business Development (BD) team and ensuring seamless collaboration with the sales and marketing teams.

5. Cultivating and nurturing strong professional relationships with pivotal influencers to maintain consistent billing on our app.

6. Aggregating and sharing feedback regarding key areas for improvement in the digital tools employed by influencers.

7. Leading a team of 7 MSR's onroll, focused on individual projects influencers.

8. Driving market development activities to increase sales in IM Cities.


Channel Sales Manager

Fenesta Building Systems
2018.06 - 2023.04
  • Met and exceeded targets and growth metrics within assigned partner accounts.
  • Assessed, clarified and validated partner needs to nurture relationships and achieve success.
  • Managed potential channel conflict by fostering excellent communication and strict adherence to channel rules of engagement.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness
  • Ensured all channel sales executives met their average sales call of 60 per month
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
  • Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
  • Exceeds always above the minimum PJP plan to uphold, key accounts and influencers in business environment.
  • Created robust sales plans and set territory quotas.

Sr. Marketing Executive

Garware Hi-Tech Film
2016.02 - 2018.06
  • Maintained marketplace visibility marketplace by participating in industry-related and community activities.
  • Closed lucrative sales deals using strong negotiation and persuasion skills( Government as well as private projects )
  • Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities with effective business presentation
  • Conduct market research and analysis to evaluate trends, brand awareness and competetior ventures
  • Met with clients, delivering presentations and educating on product and service features and offerings.
  • Contributed to event marketing, sales and brand promotion.
  • Creating Brand awareness through social media like, Facebook, linkedin, Instagram etc.

Management Trainee

Garware Hi-Tech Film
2015.02 - 2016.02

Education

Masters In Business Administration - Marketing With First Class

Jayawant Institute of Management (PUNE)
Pune
2012.06 - 2014.06

Bachelors In Computer Science - Bachelors in Computer Science With First Class

MGM'S DR.G.Y. Pathrikar College of CS & IT
Aurangabad
2009.06 - 2012.06

Higher Secondary Education - Science With First Class

Shiv Chhatrapati College
Aurangabad
2007.04 - 2008.04

Skills

    Sales presentations and B2B Sales

    Business development and planning

    Key Account management

    Direct sales

    Territory Management

    New Business Development

    Partner management

    Relationship building and rapport

    Prospect targeting

    Revenue Generation

    Business reviews

Additional Information

  • Key account management - Maintained 3 key accounts per partner and had regular meetings with them through BTL activities as per the calendar BTL activity plan and ensure the targets of marketing activities are met.


  • Weekly business reviews and monthly business reviews are done as per the parameters assigned from the management and reports are documented to highlight the stakeholder with the next set of action plan and minimize the road blocks.
  • Monitored 6 channel sales executive with the daily day in and day out activities and help them in overcoming the bottlenecks during the various sales progression stages.
  • Ensure all the channel sales executives work towards their monthly PJP plan so that prospect bank of business partner remains healthy.
  • Hands on experience with C4C (SAP MODULE) and deep dive into accounts and opportunities to locate the orders at various progression levels to develop a robust sales plan.
  • Continuous achieving more than 80% of the budget year on year.

Accomplishments

  • Successfully appointed three channel partners across the territories assigned and bolster them to achieve their respective targets.
  • A)Sitaram Homebay - Location - Thrissur ,Showroom Launched on 7th Oct 2020.

    B) Vikas Sanitary Stroe - Location - Cochin ,Showroom Launched on Feb 2021.

    C) Perigon Creative Concepts - Location - Cochin, Showroom Launched on Sept 2022.

    D) In Discussion with a potential Dealer in Kottayam expected

    showroom to be launched in April 2023.

    .

  • In 4 years of working tenure got promoted two times after achieving the budget numbers assigned
  • Covered the largest territory span in zone by handling 4 territories.
  • Started with 1 business partner management in a way back calendar year 2018, successfully now accomplished in handling about 4 business partners in the system.
  • Negotiated and won big projects worth 60L in retail segment with HNI clients in chennai.

Certification

CSP - Fenesta Certified Sales Professional

Timeline

CSP - Fenesta Certified Sales Professional

2021-08

CSP - Fenesta Certified Sales Professional

2020-01

Channel Sales Manager

Fenesta Building Systems
2018.06 - 2023.04

Sr. Marketing Executive

Garware Hi-Tech Film
2016.02 - 2018.06

Management Trainee

Garware Hi-Tech Film
2015.02 - 2016.02

Masters In Business Administration - Marketing With First Class

Jayawant Institute of Management (PUNE)
2012.06 - 2014.06

Bachelors In Computer Science - Bachelors in Computer Science With First Class

MGM'S DR.G.Y. Pathrikar College of CS & IT
2009.06 - 2012.06

Higher Secondary Education - Science With First Class

Shiv Chhatrapati College
2007.04 - 2008.04

Sr. Manager - IM & Demand Generation

Polycab India Limited
5 2023 - Current
Sharath Sasidharan Kuloth Poyil Sr. Manager IM & Demand Generation