Sharatkumar Sengunthar
Digital Marketing Specialist
Mumbai
Summary
An accomplished and results-driven Digital Marketing leader with over 10 years of experience in developing and executing integrated digital strategies. Proven track record in managing high-performing teams, optimizing digital channels, and driving revenue growth for large organizations. Adept at strategic planning, innovation, and data-driven decision-making. Passionate about leveraging emerging technologies to enhance customer engagement and business performance.
Overview
10
10
years of professional experience
4
4
Languages
Work History
Group Head – Performance Media
Performics – Mumbai, India
10.2023 - Current
- · Engage with clients to understand their needs, products, and business objectives, and empower them to achieve their goals using available digital platforms.
- · Crafting, implementing, managing, and optimizing digital campaigns for Hindustan Unilever Limited, a prominent fast-moving consumer goods brand in India
- · Assisting the Brand Manager and Senior Brand Manager in developing monthly, quarterly, biannual, and annual media plans.
- · Leading key performance review meetings to provide in-depth insights on campaign learnings, clearly communicating to clients what is effective and what isn't in terms of audience targeting, creatives, keywords, and messaging.
- · Delivering training on benchmarking essential paid media metrics to team members
- · Collaborating closely with the HUL central team for data sharing and audience requests, ensuring timely support for all brands under our management.
- · Overlook on All Finance Tasks (Estimates Raised on Times, PO/RO)
- · Conducting regular audits and presenting findings at team meetings to address issues that may lead to low campaign performance.
Group Head – Biddable Media
Auburn Digital Solutions– Mumbai, India
10.2022 - 09.2023
- · Managing a monthly budget of more than 10 Cr on leading brands like Upstox, Decathlon, Grip Invest, Manyavar, LTImindtree, Religare, Edelweiss Tokio, Edelweiss Broking, Kalpataru Group & Much more with a team of 12
- · Strategizing, developing, managing, and optimizing digital campaigns for some of biggest BFSI brands and e-commerce portals
- · Helping team on creating monthly, quarterly & yearly strategies & proposals for top brands
- · Communicate with clients about their needs, products, and business goals, and help them achieve them through available digital platform
- · Providing training to the team when required & helping to get work done at given deadlines
- · Manage workload across multiple biddable media projects (AdWords, Bing, Yahoo!, Instagram, Facebook, Twitter, and LinkedIn)
- · Measure success of campaigns through development of analyzing and reporting where enhancements can be made
- · Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance
- · Proactively keep ahead of latest biddable media trends to apply to business where applicable
- · Setting performance goals and objectives with mentor & supervisor
- · Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns
- · Learning & taking up the preparation of the Monthly, Quarterly & yearly digital performance with various Media & Brand team
Senior Manager – Biddable Media
Auburn Digital Solutions– Mumbai, India
07.2018 - 09.2022
- · Managed a monthly budget of more than 5cr for the most renowned BFSI and E-commerce brands in India
- · Strategizing, developing, managing, and optimizing digital campaigns for Google Facebook, LinkedIn & Twitter without overspending
- · Creating monthly, quarterly & yearly strategies & proposals for top brands
- · Providing training to the team when required
- · Reviewing all the accounts & share insight with clients at the time of weekly & monthly review meetings
- · Building successful relationships with clients
- · Share knowledge and discuss approaches and tactics with team members
- · Plan, execute, and deliver biddable media campaigns
- · Develop plans to successfully drive PPC campaign results in the digital marketing arena through creative and landing page optimization.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Achieved operational excellence by streamlining processes and implementing best practices.
PPC Manager – Google Search & Facebook
Auburn Digital Solutions– Mumbai, India
05.2016 - 06.2018
- · Participate in forming effective paid search strategies
- · Launch and optimize various PPC campaigns (Google, Facebook, Instagram, Twitter & LinkedIn)
- · Be involved in keyword selection and audience targeting
- · Monitor budget and adjust bids to gain better ROI
- · Track KPIs to assess performance and pinpoint issues
- · Suggest and develop new campaigns across multiple channels
- · Maintain partnerships with PPC ad platforms and vendors
- Increased overall campaign performance by strategizing and implementing effective PPC campaigns.
- Kept up-to-date with industry trends and best practices, applying them to optimize campaigns continuously.
- Conducted ongoing optimization of negative keyword lists to minimize wasted ad spend on irrelevant search queriesentities.
- Developed comprehensive keyword lists for various industries, enhancing reach and relevancy.
- Established tracking mechanisms for all relevant metrics such as impressions, clicks, conversions, and CTR to monitor campaign performance continuously.
- Analyzed and reported on campaign performance, providing actionable insights for future improvements.
- Attained higher quality scores for ads by improving their relevance to targeted keywords and landing pages'' content alignment.
- Managed budgets effectively, ensuring optimal allocation of funds across multiple campaigns.
Senior Executive – Search Account Manager
Auburn Digital Solutions– Mumbai, India
05.2015 - 06.2016
- · Manage & Optimize the PPC campaign as per senior guidelines
- · Creating a basic plan with the help of the Superior
- · Learning new options in Google, Facebook, Instagram & Twitter, etc
- · Worked on the basic way forward plan & strategy for mid-size client
- · Creating reports for ongoing campaigns
Search Executive
Auburn Digital Solutions– Mumbai, India
08.2014 - 06.2015
- · Creating the report on a daily & weekly basis
- · Learning keyword research & ad copy creation
- · Uploading campaigns in the Live account
- · Analyze the campaigns & sharing the insight with clients
- · Understanding of all digital metrics both theoretically & practically
- · Closely working with Seniors to improve campaign performance
Education
MBA - Marketing
ITM Business School, Mumbai
Mumbai, India 04.2001 -
Bachelor's Management Studies - Marketing
NES Ratnam College
Mumbai, India 04.2001 -
Skills
- Google Analytics & Google Tag Manager
- SEM/SEO Tools (SEMrush & Similar web)
- Keyword Planner, Reach Planner, Performance Planner
- Google Ads, Facebook Ads Manager, Linked Campaign Manager, Google Display Network (GDN)
- Customer Relationship Management (CRM) - knowledge of tools like Salesforce, Zoho CRM, or HubSpot CRM to segment and target email lists
- Video Editing Tools
- Tracking and Reporting Tools
- Ecommerce: - Shopify, Google Merchant Center, Amazon Ads
- Microsoft: - Excel, Words & PowerPoint (Advance) Technical Skills
Timeline
Group Head – Performance Media
Performics – Mumbai, India
10.2023 - Current
Group Head – Biddable Media
Auburn Digital Solutions– Mumbai, India
10.2022 - 09.2023
Senior Manager – Biddable Media
Auburn Digital Solutions– Mumbai, India
07.2018 - 09.2022
PPC Manager – Google Search & Facebook
Auburn Digital Solutions– Mumbai, India
05.2016 - 06.2018
Senior Executive – Search Account Manager
Auburn Digital Solutions– Mumbai, India
05.2015 - 06.2016
Search Executive
Auburn Digital Solutions– Mumbai, India
08.2014 - 06.2015
MBA - Marketing
ITM Business School, Mumbai
04.2001 -
Bachelor's Management Studies - Marketing
NES Ratnam College
04.2001 -
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