Shardul Bhardwaj

Responsible for facilitating dilution of aged stocks for categories like- apparel, soft home, Personal care etc via outbound sales channels eg- Exhibition sales / RWA connect, etc at regional level. For FY22-23 this channel has achieved ~9 cr sales for FY 23-24.

• Responsible for driving OMNI store channel sales (B2C orders via store teams facilitated by android tablets/web ) across regions for ~200 stores, mapping and assigning targets month-wise, as per store size, FF, and related parameters, and pushing zonal and store teams to hit targets.
• Started above channel from ~5.7L per month (on June 22) and took it to 55 L net sales in Dec'22, channel has ~ 4.5cr for FY23- 24.
• Enhanced OMNI software to new website-based model (ASM) to overcome operational challenges from scratch in coordination with tech team, PWC engineering, and product teams, got front end developed for UI along with reporting structure created in Unicomerce and SAP at backend.
• Facilitated Project "The Big Spring " for markets from Jan'24 to March'24 in coordination with category and planning team to dilute ~ 2.83L with offers like Bundle offers, Flat pricing, etc from stores.
• Facilitated another similar Project "The Big Summer" for markets from May'22 to Aug'22 in coordination with category and planning team to dilute ~ 3L pieces for 18+ month aging stock and ~5.72 lacs Pieces b/w 12-18 M stock via Bundle offers from stores.
• Coordinate with regions, PSC / Category teams to push Institutional sales where focus was to target bulk orders from B2B orders and full fill same from single / multiple stores
• Developed strong relationship with stakeholders through regular communication like category , brand marketing, finance, legal,PMO etc time to time for multiple project plans and implementations worked on project templates, assessment like FabOne desk, outbound sales, Institutional sales, PI tracking for bulk orders, experience center report for cafe,tugbug business etc coordinating for new relevant SOP's and policies for stores Stock Pull back activities from stores, B2C store processes and activations, store wise category rationalization for budgeting etc.
• Coordinated cross-functional teams and resolved conflicts, maintaining positive work environment throughout project.

• Originated B2B offline business channel from scratch for Delhi-NCR region for lead generation, design SOPs, developed value proposition on commission / Incentive-based to offline channel sales partners like real estate brokers, channel partners, builders, etc
• Signed contract with two biggest developers of Gurgaon- Vatika Group, Experion Developers-Gurgaon, closed show flats deals with them, generating new leads from developer sales channels for business projection of ~1 crore from these channels on quarterly basis
• Assigning targets, managing team, and keeping tight control on sales and Leads pipelines.
• Regulate onboarding of new Broker/channel partner, deal structuring, contract negations, and maintain key accounts for existing channel sales partner to increase business
• Responsible for managing entire process of lead management, lead assignment for Experience centers , coordination with sales stakeholders to ensure timely work on provided leads and to convert them into customer meetings, handled incentive/ commissions payout cycles for partners.
• Negotiated and closed long-term agreements with new clients in assigned territory.

• Since August 2018 Palette has grown to (~210X SRNs) with approximately 10K+ keys which comes with 230+ properties across 5 Regions and 27 Hubs over period of 12 months
• Owned overall supply targets for new hotel category 'Palette' Pan India and scaled to 10,000 keys
• Achieved this by running product training campaigns for BDs and Regional BD Heads at pan-India and by supporting them in negotiations, targeting, and contracting
• Responsible for Deal and contract discussions, consistently delivered positive take-rates on monthly basis over 12 months
• Setup and streamlined backend operations and processes from onboarding to escalation management in tandem with Tech and Product teams
• This was critical as business catered to new segment
• Only category to consistently achieve 95% sign to live ratio
• Setup and designed new property transformation criteria for category and aligned internal and external stakeholders like Central Operations, transformation teams, vendors and partners, city and central supply teams, tech departments to implement changes.

• Responsible for End-to-End Business Development of Cluster or City; includes planning and building short and long term supply, signed ~ 400+ properties across regions in ~ 3+ years of duration.
• Drove sales by contacting potential partners; discovering and exploring opportunities
• Responsible for building and sustaining travel agent base for distribution expansion for assigned cities and clusters
• City Launch Coordination - Worked directly with dedicated City launch teams and existing city teams to drive adoption of ORBIS and SMART model (co-owner top line) in new geographies.

• Responsible for achieving business targets, branch-level operations, and handling customer escalations
• Won award for selling highest number of tax-free bonds and MF for Q3 2013 in north zone
• Cross-sold financial products to existing customers and acquisition of fresh customers
• Answered and direct calls daily with goals that included selling plans, managing customer accounts, responding to service-related queries.
• Worked with clients to address and respond to client and partnership management issues.