Shariq Mulla
Mumbai
Summary
Dynamic operations leader with extensive experience at AP Group, driving e-commerce strategies and enhancing brand management. Proven track record in performance analysis and contract negotiation, resulting in improved customer satisfaction and increased online sales. Adept at collaborating across teams, leveraging strong analytical skills and effective communication to achieve business objectives.
Overview
19
19
years of professional experience
Work History
Head of Operations for Ecommerce Marketplaces
AP Group, India
Mumbai
12.2019 - Current
- Collaborated with internal teams including designers, copywriters, developers, marketers, salespeople and executives to create comprehensive branding initiatives.
- Reviewed contracts related to partnerships formed with other companies or influencers involved in promotions.
- Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
- Drafted reports outlining key performance indicators related to brand awareness initiatives.
- Developed a comprehensive e-commerce strategy to increase online sales.
- Managed inventory levels by monitoring stock levels and ordering new items when necessary.
- Managed the day-to-day operations of the e-commerce platform, including product management, website content updates and customer service.
Brand Manager – Special Project
De-Facto (Tilal International Trademark)
Muscat
02.2019 - 05.2019
- Reviewed monthly P&L statements regularly and took corrective actions when necessary.
- Conducted regular meetings with staff members to discuss store operations and address any issues or concerns.
- Identified areas needing improvement within the organization through analysis of key metrics such as sales per square foot or average transaction size.
- Coordinated with marketing and sales teams to develop promotional strategies for retail store.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Conducted market research to identify target customer segments, preferences, and trends.
- Monitored stock levels and inventory management systems, ensuring product availability and customer satisfaction.
Area Manager
Splash (Landmark Group)
Dammam
02.2016 - 09.2018
- Developed and implemented effective strategies to increase sales, customer satisfaction, and profitability.
- Conducted regular store visits to assess staff performance and identify opportunities for improvement.
- Created detailed reports on store performance metrics such as sales figures, labor costs, stock levels.
- Collaborated with regional teams on initiatives related to marketing campaigns, product launches, promotions.
- Provided coaching and guidance to store managers in areas such as customer service, inventory management, merchandising, loss prevention, budgeting, payroll processing.
- Monitored store operations and staff performance to ensure all procedures were followed correctly.
- Managed visual merchandising, maintaining standards and elevating customer experience.
Sales & Operations Manager
LC Waikiki (Fawaz Al Hokair)
Jeddah
07.2012 - 10.2015
- Analyzed market trends and identified new business opportunities.
- Monitored competitor activity in order to stay ahead of industry trends.
- Analyzed customer buying behaviors in order to optimize sales processes for maximum efficiency.
- Assisted in budget planning by forecasting future sales volumes, expenses, and revenues.
- Conducted market research to identify potential target customers and develop marketing plans.
- Managed daily operations of the sales team including hiring, training, and performance evaluations.
- Implemented process improvements to streamline operations and reduce costs.
Area Manager
Baby Shop (Landmark Group), KSA
Riyadh
07.2007 - 03.2012
- Developed strategies for increasing sales, market share and customer satisfaction.
- Reviewed staffing needs to ensure adequate coverage at all times in stores.
- Scheduled regular meetings with store teams to discuss objectives, performance metrics and customer feedback.
- Investigated customer complaints promptly, identified root causes and implemented corrective actions.
- Analyzed financial data such as sales reports, budgets and payroll records to identify areas of improvement.
- Inspected store facilities regularly to ensure compliance with safety regulations and standards.
- Organized promotional activities such as special events or discounts campaigns in stores.
- Provided guidance on the implementation of new policies and procedures in stores.
- Conducted periodic reviews of inventory levels and product mix in stores.
Business Development Executive
4004 Incorporated (Unisource Ltd.)
Mumbai
07.2006 - 10.2007
- Built relationships with clients, partners and vendors to facilitate successful partnerships.
- Collaborated with sales team members to identify target markets and develop sales strategies.
- Identified areas of improvement within existing processes to optimize performance outcomes.
- Participated in trade shows, conferences, and other events to promote company's products or services.
Education
Master in Management Studies - Marketing
Mumbai University
Mumbai, India01.2006
Skills
- E-commerce strategy
- Inventory management
- Performance analysis
- Financial analysis
- Brand management
- Contract negotiation
- Marketing campaigns
References
Reference would be provided on request
Languages
English
First Language
Arabic
Intermediate (B1)
B1
Personal Details
DOB: 22nd Feb, 1984. Marital status - Married
Timeline
Head of Operations for Ecommerce Marketplaces
AP Group, India
12.2019 - Current
Brand Manager – Special Project
De-Facto (Tilal International Trademark)
02.2019 - 05.2019
Area Manager
Splash (Landmark Group)
02.2016 - 09.2018
Sales & Operations Manager
LC Waikiki (Fawaz Al Hokair)
07.2012 - 10.2015
Area Manager
Baby Shop (Landmark Group), KSA
07.2007 - 03.2012
Business Development Executive
4004 Incorporated (Unisource Ltd.)
07.2006 - 10.2007
Master in Management Studies - Marketing
Mumbai University
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