SHARJEEL MOINUDDIN

Responsible for commercial, sales, after-sales service, logistics, customer support and P&L responsibility

Focus on profitable growth, share gain, and customer acquisitions.

Leading a team of commercial, Business Development and service.

• Increased company revenue by streamlining processes and implementing cost-saving measures.
• Established key performance indicators to measure success and improve accountability through MBR, RIE, GDP, and 80:20 tools. Developed strategic initiatives to enhance operational efficiency across departments, which has led to the growth of FFM India multiple fold.
• Played a key role in NPD, and conducted market analysis to inform strategic decision-making and drive competitive advantage.
• Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management, with forecast accuracy of 95% plus.
• Led cross-functional teams to implement service process improvements and drive organizational change.
• Mentored junior staff, fostering a culture of continuous improvement and professional growth.

• Rendering leadership & guidance to business and supporting main contractors on projects delivery of Steel Structures, Tanks, Sports Flooring and other works, steel fabrication (Pre-engineered Buildings, Fuel Tanks, Silos) and industrial coatings, architectural coatings
• Managing entire function of central, desktop identity issuance & financial instant issuance technology solutions
• Ensuring competitiveness in the Sultanate of Oman while maintaining prospected margins by devising entire pricing strategy
• Designing & implementing strategic marketing plans & campaigns focused on enhancing public image, brand value & client relationship
• Incorporating strategic differentiators levered on value propositions into innovative and detailed product requirements
• Defining and managing a comprehensive go-to-market strategy and plan that included positioning, launch strategy, public relations, sales support and partner material
• Achieving better results & higher customer satisfaction by streamlining TAT for sales & service operation cycles
• Developing strategies to train teams on product as well as GTM, thereby building a pipeline of continuous growth, customer satisfaction & retention
• Highlights: Delivered service related solutions to Royal Court of Affairs on Mineralite & Glitterlite applications for Sultans Palace in Salalah Region
• Directed customized projects pre-engineered buildings (Mezzanine Floors for Bahwan Group), Porta Cabins for Ministry of Defence
• Managed the projects of Khimji Ramdas client Royal Oman Police Basketball court, multipurpose sport hall equipment
• Directed the project Ministry of Defence’s Chainlink fencing job at Salalah & Jabal Akhdar

• Directed the B2B Sales for Architecture, Industrial, Latex and Thermoplastic industries through installation of profitable POS, POA & in-plant systems
• Defined business plan to achieve category vision; drove process improvements across internal/external marketing
• Initiated and managed strategic partners program leveraging channel sales including, planning, implementing and tracking projects.
• Inducted new business partners for regions of Nepal, Easter Region of India & Pakistan and increase the sales growth by 25% percent
• Client Portfolio: Asian Paints (India, Nepal & Bangladesh), Berger Paints (India, Bangladesh & Pakistan), Pashupati Paints (Nepal), Kansai Paints (Pakistan), Ashland Inc. SMEs paint manufacturers in East & North India, Nepal, Bangladesh & Pakistan

• Front-led entire gamut of turnkey projects right from solution designing to desired process output delivery
• Administered the brand gaps identification, New Product Development, Sales strategy development and implementation of trade marketing tools for Channel Partners and key influencer’s
• Monitor operations of programs to ensure policies and procedures are being followed, goals and objectives are met, and services and projects are being accomplished efficiently and effectively
• Evaluated the effectiveness of brand communication, trade & consumer promotions and overall brand health
• Undertook analytics-driven initiatives to enhance customer engagement
• Contributed in the re-launch of Premium to Economy Products entailing No.1 Silk, No.1 PAD, No1. Primer, Super Shaktiman, Superlac Hi-gloss Enamel which contributed to 35% of the total sales

• Led 40% growth in sales by executing retail merchandising activities at Dealer Counters and implementing brand awareness targets with various media such as Radio, Signboards, Website, Magazines and Social Media & Exhibitions
• Designed, planned & executed the LEAD Free Campaign, Livery Change-over for Bahrain market, trade marketing plan for sales team campaigns to achieve regional level goals
• Headed the teams for Berger Paints Product approved from Ministry of Works of Kingdom of Bahrain (total 12 Directorates under the Ministry)
• Identified new potential retailers & setup T2 Stores (specialized retail sales concept by Asian Paints) across Bahrain
• Provided the immediate resolution of client escalations while simultaneously working as Lead QEM Auditor
• Monitored Key Retail and Project Sales Accounts in liaison with Consultants, Interior Designers and Architects
• Client: Nass Construction, Almoyyed, Manazel, Al Karar