SHARLAINE MENEZES
SOCIAL MEDIA STRATEGIST AND CONTENT WRITER
BANGALORE
Summary
I am a musician by passion and social media writer and strategist by profession. A dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
ASSISTANT CONTENT WRITER
MIXED MINDS
MADHYA PRADESH
06.2022 - 07.2022
- Presented clients with unique copy options based on overall marketing objectives.
- Maintained current understanding of industry and educational genre trends, enhancing writing and marketing success.
- Produced original, creative content for promotional advertisements and marketing materials.
WRITER & V/O ARTIST
LETSTUTE
MUMBAI
05.2022 - 07.2022
- Proofread copy written by colleagues to correct spelling, punctuation and grammar.
- Assisted with drafting speeches and program talking points for events.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Collaborated with team members on topic ideation to determine key buyer personas and goals.
- Conducted intake meetings with project managers to gather requirements and understand unique needs.
- Brainstormed with Youtube Creative department to determine new topics and stories.
- Conducted interviews with subject matter experts to generate topics.
- Wrote and edited communications within assigned beat areas.
- Translated technical terminology and jargon into plain, clear language.
BLOGGER
LETSTUTE
MUMBAI
10.2021 - 02.2022
- Met with content editors to plan post subjects and publishing schedules.
- Created dynamic graphics to accompany blog posts.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Implemented SEO strategies to optimize web content for search engines.
- Published regular pieces Arts, Accounting and others to blog.
- Presented clients with unique copy options based on overall marketing objectives.
- Managed competing deadlines with efficiency.
- Consulted with editors to shape story and eliminate any errors.
PROFILE FEATURE WRITER
GOA TODAY MAGAZINE
GOA
01.2022 - 01.2022
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Worked Actively to Conduct Interviews with Eminent Personalities.
- Improved operations through consistent hard work and dedication.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
CONTENT WRITER
WRITTENLY HUB
BANGALORE
07.2021 - 09.2021
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Repurposed and optimized existing content for use in different mediums.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Produced original, creative content for promotional advertisements and marketing materials.
- Managed competing deadlines with efficiency.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Consulted with editors to shape story and eliminate any errors.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Used Grammarly, Hemmingway and others to write and submit error-free copies.
Freelance Content Writer
Indian Content Writers
Hyderabad (Remote)
05.2021 - 06.2021
- Added keywords and meta descriptions to increase SEO presence.
- Created concise, eye-catching headlines and copy on various topics.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Researched industry-related topics by performing interviews and combing online sources.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Produced original, creative content for promotional advertisements and marketing materials.
CONTENT WRITER
OUTDO MEDIA (CMO)
GOA
02.2021 - 04.2021
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Repurposed and optimized existing content for use in different mediums.
- Conducted interviews with subject matter experts to generate topics.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
PROFILE FEATURE WRITER
SANGATI MAGAZINE
GOA
01.2018 - 01.2021
- Brainstormed ideas to create useful content for client.
- Conducted interviews with personalities.
- Collaborated with team members on topic ideation to determine key buyer personas and goals.
- Incorporated review comments and corrections into existing documentation.
PR PERSON & CONTENT WRITER
OUTDO MEDIA
GOA
01.2018 - 01.2020
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Helped plan and execute private, company and client events.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Provided administrative support to senior team members.
- Developed original content for blog posts and website articles.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
SOCIAL MEDIA MARKETER
COASTAL BISTRO
GOA
09.2018 - 05.2019
- Increased customer satisfaction by resolving issues.
- Created customized marketing materials to increase product awareness.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
SOCIAL MEDIA STRATEGIEST
CLUB CREATIVE BANGALORE
BANGALORE
02.2017 - 02.2019
- Worked with high profile clients hailing from the Government of Goa to understand needs and provide excellent service.
- Conducted research, gathered information from multiple sources and presented results.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Increased customer engagement through social media.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Suggested and implemented new features to develop brand awareness.
- Worked with department personnel to deliver brand consistency in social media messages.
- Designed and implemented social media strategies to align with business goals.
DIGITAL MARKETER
CARINA BEACH RESORT
GOA
05.2018 - 06.2018
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Identified growth opportunities and developed initiatives to increase market share.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
Education
Bachelor of Arts - MASS COMMUNICATION
DON BOSCO COLLEGE
GOA 06.2017 - 03.2020
Master of Arts - MASS COMMUNICATION AND JOURNALISM
ST PAULS COLLEGE
BANGALORE 11.2020 - 11.2022
Skills
Social Media Marketingundefined
Accomplishments
- 2 YEARS (2017-2019)
- OUTDO MEDIA, GOA
- PR PERSON & CONTENT WRITER2 YEARS (2018-2020)
- CLUB CREATIVE, BANGALORE
- SOCIAL MEDIA STRATEGIEST2 YEARS (2017-2019)
- OUTDO MEDIA, GOA (For High Profile Clients)
- CONTENT WRITER2 MONTHS (FEB & MARCH 2021)
- SANGATI (MAGAZINE), GOA
- PROFILE FEATURE WRITER3 YEARS (2018-2021)
Achievements
YOUTH BLOGGER OF THE YEAR (2021)
Press Council of India, YCC.
YOUTH ICON OF THE YEAR (2021)
AU Small Finance Bank.
CHIEF EDITOR- BLOG (Currently)
St Pauls College, Bengaluru
RESEARCH PAPER PRESENTATION (2022)
National Seminar on the Identification of Abusive Relationships
and Prevention of Domestic Violence
Timeline
ASSISTANT CONTENT WRITER
MIXED MINDS
06.2022 - 07.2022
WRITER & V/O ARTIST
LETSTUTE
05.2022 - 07.2022
PROFILE FEATURE WRITER
GOA TODAY MAGAZINE
01.2022 - 01.2022
BLOGGER
LETSTUTE
10.2021 - 02.2022
CONTENT WRITER
WRITTENLY HUB
07.2021 - 09.2021
Freelance Content Writer
Indian Content Writers
05.2021 - 06.2021
CONTENT WRITER
OUTDO MEDIA (CMO)
02.2021 - 04.2021
Master of Arts - MASS COMMUNICATION AND JOURNALISM
ST PAULS COLLEGE
11.2020 - 11.2022
SOCIAL MEDIA MARKETER
COASTAL BISTRO
09.2018 - 05.2019
DIGITAL MARKETER
CARINA BEACH RESORT
05.2018 - 06.2018
PROFILE FEATURE WRITER
SANGATI MAGAZINE
01.2018 - 01.2021
PR PERSON & CONTENT WRITER
OUTDO MEDIA
01.2018 - 01.2020
Bachelor of Arts - MASS COMMUNICATION
DON BOSCO COLLEGE
06.2017 - 03.2020
SOCIAL MEDIA STRATEGIEST
CLUB CREATIVE BANGALORE
02.2017 - 02.2019
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