Jyoti Sharma

A visionary and results-driven marketing leader with over 20 years of experience in advertising, brand management, and project leadership across the USA and India. Proven track record of driving brand growth, leading global teams, and delivering award-winning campaigns. Expertise in digital marketing, consumer insights, and strategic planning. Passionate about empowering teams and fostering innovation.

• Spearheaded global advertising campaigns for Cummins Inc., earning US Top 50 B2B campaign awards., 2010
• Spearheaded global advertising campaigns for Cummins Inc., earning US Top 50 B2B campaign awards., 2011
• Led the turnaround of two failing business projects at Valvoline Cummins, achieving a 40% increase in brand KPIs and winning international business awards.
• Improved NPS customer loyalty scores by 60 points as Global Customer Support Excellence Leader at Cummins USA.
• Directed 32 large-scale film projects during the Covid-19 pandemic at McCann Worldgroup, with campaigns winning Effies in India and APAC.
• Launched three Hyundai cars in India, including the 2003 Santro Xing launch, recognized as the ‘Best Brand of the Decade’ by Brand Equity.

My career showcases a blend of strategic vision, execution excellence, and empathetic leadership. With 7 years in the USA’s automotive industry and 13+ years in India’s FMCG and tech sectors, I have led global and regional campaigns, turned around businesses, and introduced innovative digital strategies. My ability to win awards (Effies, US Top 50 B2B, etc.), improve KPIs (e.g., 40% brand growth, 60-point NPS increase), and manage diverse teams across markets makes me a standout candidate for senior leadership roles.