Sharmistha Datta
Product Manager/Business Analyst
Noida
Summary
Seasoned product management professional with a strong background in market research, strategic planning, and project execution and management . Skilled in driving product success through effective collaboration and analysis , I am committed to delivering exceptional value to customers and stakeholders. I am eager to contribute my expertise in product strategy development, risk management, and financial performance to a dynamic organization committed to innovation and excellence in product development.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Unit Manager
Bajaj Finserv Limited
04.2023 - Current
- Worked with LRS team to generates new product ideas, strategise , implementions and redefine product categories
- Assisted in creating a comprehensive roadmap to guide project implementation and growth
- Worked in defining the new the look and feel enhancement of the SalesOne app by changing the UI/UX of the app.
- Worked on integrating SalesForce and SalesOne app automation process for employee mapping and product visibility.
- Integrated core products, new projects, power BI reports and self-help HR categories, leading to a 55% increase in user engagement and providing sales professionals with critical information and tools
- Worked on the creating and managing all the digital content in the App.
- Introduced a Learning & Development module for on-the-go training within the SalesOne app, significantly boosting sales team productivity and knowledge through continuous learning opportunities
- Created features such as target vs Achievement visualisation and location-wise market share analysis, aiding strategic decision-making based on competitive market data from RBI reports
- Worked on establishing the cross-sell and EMI Card lead generation and tracking system to, enhance sales opportunities and overall product adoption, which contributed to a 30% rise in financing disbursement rates
- Formulated and implemented detailed questionnaires for dealer visits, resulting in a 49% increase in check-ins and improved data accuracy across the sales hierarchy.
- Implemented marketing strategies for Dealer QR, increasing QR scans by 100,000 in one month and boosting login percentage by 40%, leading to enhanced customer engagement and strategic decision-making
- Directed a comprehensive overhaul in the Rural Consumer Durable market, achieving a 25% growth in financing within a single financial year through effective utilization of QR, DVR, and check-in initiatives
Senior Business Analyst
Arkenea Technologies
09.2022 - 04.2023
- Led four diverse projects across health, data, and education sectors, averaging INR 30 crores per project, increasing project efficiency and completion rates by 25%
- Converted pre-sales consultations into two long-term service contracts, securing revenue streams with ticket sizes up to INR 50 crores, resulting in a 40% revenue increase
- Managed stakeholders, including CTOs, CEOs, and financiers, conducting weekly alignment meetings and authoring BRDs, SoWs, and FRDs for precise project execution
- Conducted monthly sprint planning with cross-functional teams, using SWOT analysis for task prioritization, improving task completion rates by 30%
- Enhanced UI/UX design by preparing mock-ups and collaborating with developers, boosting user engagement by 40%
- Performed UAT and integrated APIs, reducing post-launch issues by 20%
Senior Officer
DBS
07.2021 - 09.2022
- Implemented CRM integration via VPN dialer, tripling calls per Relationship Manager from 10/day to 30/day, boosting revenue month-on-month
- Successfully integrated CRM with dialer, enabling tailored offers and improving conversion rates
- Led UAT for CRM, ensuring glitch-free experience with a selective-live rollout approach, driving operational efficiency
- Directed digi-gold integration, acquiring 2,000 customers in Pune and up to 15,000 in West India, expanding revenue and market reach
Senior Manager
Aditya Birla Health Insurance Company Limited
07.2019 - 02.2021
- Orchestrated development and implementation of a new product bundle within the Lead Management System (LMS), achieving a 40% increase in daily policy sales and showcasing strategic thinking, project management, and technical acumen
- Conducted comprehensive client segmentation and geographic analysis to optimize target markets, maximizing sales and revenue generation potential, demonstrating proficiency in market research, strategic planning, and customer segmentation
- Collaborated with the technical team to seamlessly integrate the LMS with the bank system, ensuring data security compliance and operational efficiency, showcasing technical understanding, collaboration, and problem-solving skills
- Spearheaded the digitization of QC calls and sales processes within the LMS, promoting paperless and digital selling, streamlining lead verification and sales closure processes, highlighting process optimization, innovation, and digital transformation expertise
Assistant Product Marketing Manager
MBS Group: Horizon
07.2017 - 07.2019
- Orchestrated relationships with 10+ clients, securing an average ticket size of INR 60 lacs per client, aligning communication with 7 senior stakeholders, and directing a team of 2 members to ensure cohesive collaboration and revenue growth
- Conducted SWOT analyses and devised strategic life cycles for diverse product portfolios, facilitating market penetration and revenue expansion by spearheading the conceptualization, development, and launch of innovative products
- Strategically planned and allocated marketing budgets, securing approval for an INR 85 lacs digital product marketing budget and optimizing budget utilization based on product type, demographics, and competition for impactful campaigns and revenue maximization
- Led comprehensive market research initiatives to inform strategic decisions, support product launches in target segments, and conduct gap analyses to identify market opportunities, driving revenue enhancement and client satisfaction
Education
MBA - Marketing and Finance
International School of Business and Media
03.2015 - 4 2017
Bachelor of Business Administration - undefined
West Bengal University of Technology
Kolkata 07.2011 - 8 2014
Certificate Of Technical Studies - Business Analytics
Xavir’s Institute Of Entrepreneurship Kochi
Kochi01.2022
Skills
Jira
Trello
Asana
Roadmunk
ProductPlan
Balsamiq
Figma
InVision
SurveyMonkey
Qualtrics
Google Analytics
Tableau
Amplitude
Salesforce
HubSpot
Slack
Microsoft Teams
G-Workspace
Typeform
SEMrush
Nielsen
Zendesk
Jira Service Desk
Marvel
Miro
Adobe XD
Canva
Postman
Zapier
Adobe
Certification
SQL
Timeline
SQL
08-2024
Senior Unit Manager
Bajaj Finserv Limited
04.2023 - Current
Senior Business Analyst
Arkenea Technologies
09.2022 - 04.2023
Senior Officer
DBS
07.2021 - 09.2022
Senior Manager
Aditya Birla Health Insurance Company Limited
07.2019 - 02.2021
Assistant Product Marketing Manager
MBS Group: Horizon
07.2017 - 07.2019
MBA - Marketing and Finance
International School of Business and Media
03.2015 - 4 2017
Bachelor of Business Administration - undefined
West Bengal University of Technology
07.2011 - 8 2014
Certificate Of Technical Studies - Business Analytics
Xavir’s Institute Of Entrepreneurship Kochi