SHARMISTHA MUKHERJEE
Global Business Development Leader | GTM Strategy & Market Expansion | B2B Sales & Revenue Growth | APAC–EMEA–US
New Delhi
Summary
Business Development and Sales Leader with 9+ years of experience driving go-to-market strategies, client acquisition, and revenue growth across APAC, EMEA, and US. Proven track record in building high-performing sales teams, managing multi-million-dollar budgets, and developing strategic partnerships with Fortune 500 clients. Adept at leveraging CRM systems, analytics platforms, and strategic storytelling to accelerate business outcomes and organizational efficiency.
Overview
9
9
years of professional experience
6
6
Certifications
5
5
Languages
Work History
Associate Director - Business Development
IMERGEY Limited
Hong Kong
08.2022 - Current
- Spearheaded B2B branding sales across Fortune 500 clients via digital and in-person channels.
- Achieved 37% YoY revenue growth and a 97% client renewal rate.
- Led and scaled sales teams across APAC, EMEA, and US.
- Integrated market intelligence tools (Tableau, SEMrush, HubSpot) to inform sales and marketing strategy.
- Collaborated with marketing and brand teams to shape content and campaign narratives.
- Streamlined internal processes through change management and operational optimization.
Head of Community & Partnerships
Stealth (Consultation)
Dubai
06.2022 - 03.2024
- Built strategic alliances with 50+ global brands including gaming and eSports organizations.
- Drove product improvement through cross-functional collaboration with design, marketing, and tech teams.
- Led digital campaigns, influencer outreach, and earned media partnerships.
Country Head
Cameo
Chicago
06.2021 - 07.2022
- Defined and executed GTM strategy for Cameo in India, resulting in 45% YoY revenue growth.
- Onboarded top-tier celebrities through relationships with agents, publicists, and managers.
- Drove talent acquisition metrics and monitored campaign performance.
Head of Business Development - APAC
Bigo Technologies Pte. Ltd
Gurgaon
12.2018 - 06.2021
- Managed a $8M marketing budget across India, Indonesia, UAE, Pakistan, and Bangladesh.
- Forged strategic alliances with top brands including T-Series, PayTM, and Red Chillies.
- Led influencer marketing campaigns and user acquisition programs across the region.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
Business Development Manager
Integral Media Solutions Pvt. Ltd.
New Delhi
11.2017 - 12.2018
- Oversaw $2.8M in corporate marketing spend while managing a 12-member team.
- Expanded the client base via targeted lead generation and high-level stakeholder engagement.
- Managed video production, corporate events, and testimonial campaigns.
- Lead Editorial operations for clients' social media assets
- Contract management with suppliers and vendors, securing favorable pricing and terms
- Clients: SAP, Oracle, Microsoft, Google, Sify, Cvent, IDEMIA.
Senior Editor
Polka Café
New Delhi
11.2017 - 12.2018
- Led editorial IPs and NRI-focused content campaigns.
- Developed marketing-focused content calendars and managed content strategy.
- Trained contributors, editors, associates and designers on expectations, processes and organization style guidelines.
Journalist
Techseen
Singapore
01.2016 - 10.2017
- Covered enterprise tech trends: AI, IoT, Cybersecurity, Cryptocurrency, Web 3.0, Cloud, Fintech.
- Authored high-impact feature articles and industry analysis (Author link: http://techseen.com/author/sharmistha/).
- Handled global client communication with company leadership and PR professionals
- Drafted features and analytical pieces on above-mentioned topics
- Refined storytelling skills through attendance at industry conferences and workshops focused on journalism best practices.
Education
MBA - Business Analytics
Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai, MH 06.2022 -
MA - Journalism
Symbiosis International University
Pune, MH 04.2016 -
BA - Sociology
University of Madras
Chennai, TN 05.2014 -
Skills
Team collaboration and leadership
Organizational development
Decision-making
Crisis management
Operations management
Analytical thinking
Coaching and mentoring
Diversity and inclusion initiatives
Public speaking
Coaching and mentoring
Diversity and inclusion initiatives
Public speaking
Certification
Hubspot Inbound Certification
Timeline
Associate Director - Business Development
IMERGEY Limited
08.2022 - Current
Head of Community & Partnerships
Stealth (Consultation)
06.2022 - 03.2024
MBA - Business Analytics
Narsee Monjee Institute of Management Studies (NMIMS)
06.2022 -
Country Head
Cameo
06.2021 - 07.2022
Head of Business Development - APAC
Bigo Technologies Pte. Ltd
12.2018 - 06.2021
Business Development Manager
Integral Media Solutions Pvt. Ltd.
11.2017 - 12.2018
Senior Editor
Polka Café
11.2017 - 12.2018
MA - Journalism
Symbiosis International University
04.2016 -
Journalist
Techseen
01.2016 - 10.2017
BA - Sociology
University of Madras
05.2014 -