SHARON KUNDU

200-year-old leading Italian wine company operating in 140 countries, Revenue £171 million

• Facilitated client project of enhancing channel loyalty for On-Trade customers from initial concept to formulation of strategic decision-making
• Developed models to identify customer loyalty issues through segmentation, targeting, and positioning techniques by analyzing client database.
• Enhanced customer retention by determining gaps in B2B CRM and providing tactical solutions
• Generated leads of potential business prospects within both existing and new channels through data interpretation

Tech startup focusing on sustainability and climate change

• Developed business expansion strategies to generate revenue channels by analyzing industry landscape and market potential for a patented infra-red camera leveraging technology designed for Methane detection

Leading Portuguese eyewear and visual model health company

• Constructed tactical strategies to minimize market share decline and boost business performance in the Eyewear and Eye Health Sector by analyzing consumer insight data
• Developed market share expansion strategies by segmenting the consumer base to develop customer-focused value propositions and messaging
• Created an implementation plan for enhancement of brand engagement and sales
• Increased purchase intention by devising platform-centric promotional strategies in channel-based marketing plan.

Leading global personal and healthcare business, operating in more than 60+ countries. Revenue £301 million.

• Championed impactful communication strategies by developing a media plan worth £500K for the Pain Management Portfolio and Home-Hygiene Range, with a combined value of £77 mn
• Launched a new Home-Hygiene range (under brand name Emasol) within 8 months in the pandemic through effective planning, vendor management and proactive facilitation of inter-departmental collaborations.
• Achieved a retail coverage of 70k outlets within first 2 months of new Home-Hygiene (Emasol) category launch by formulating a targeted omnichannel promotional strategy for the portfolio launch, resulting in a billing of £1.3 mn.
• Initiated and expanded digital awareness for mentioned portfolios by launching dedicated websites and social media pages. Within 8 months, achieved community size of 37k+ on Facebook for Pain Management and 18K+ for Home Hygiene.
• Established a new revenue channel by seamlessly integrating social media with e-commerce platforms (Amazon, Flipkart, BigBasket).
• Directed end-to-end above-the-line (ATL) and below-the-line (BTL) activations and digital marketing (SEO, SEM, Performance Marketing, Influencer activations, Concept creation, In-film integration, Celebrity Collaboration) for both portfolios, leading to increased brand awareness and top-of-mind recall, contributing to a 4% rise in sales for Pain Management portfolio in 2022 versus prior year.
• Enhanced brand equity for social causes by supporting Citizen's Response (NGO) through brand association with Emasol, donating 500+ brand products, and 50+ medical kits to underprivileged Covid patients, thereby garnering voluntary video footage from 6 celebrities discussing Covid hygiene and brand partnership on digital platforms
• Facilitated the creation of a new distribution channel by mentoring an intern for the Society Activation pilot project, enabling factory-to-doorstep delivery in residential societies during lockdown. Resulted in sales of 600+ bottles within 15 days through this initiative

• Generated additional revenue of £1.2 mn by leading the end-to-end launch of Mentho Plus Balm (MPB) in south India through coordination with internal and external stakeholders such as sales, trade marketing, legal, production, logistics, creative, and research agencies
• Devised a strategy to increase brand profitability by identifying packaging optimization opportunities for MPB (4ml) in East India, utilizing in-depth research data analysis.
• Achieved a brand growth of 20% over a 3-year period by leading above mentioned project execution through cross-functional collaboration and maintaining regular engagement with packaging team.
• Optimized promotional and media expenditure, ensuring maximum impact and ROI by analysing market research insights from Nielsen Retail Audit, IMRB Household Panel Report, and internal sales data.

Global executive search firm covering 9+ industry practices, for Fortune 500 companies

• Supported research associates for executive search at CXO levels in Social Sector Team with 94% success
• Researched industry specific role mandates and interacted with 35+ candidates to gauge fit for the mandates
• Assisted and closed the new candidate for CEO position for Agha Khan Foundation in India