Sharthak Guha
Summary
I'm an experienced creative thinker with expertise in communicating across multiple touch points, from print to post. I am a result and deadline oriented manager who believes in building relationships with all stakeholders, because that's how great thoughts become great pieces of work. As a line producer, my lessons were hard taught and haven't been forgotten, allowing for understanding that only being on the other side gives you. That's why I truly believe that a creative person exposes themselves to as many experiences as possible to retain relevance in this constantly changing environment. In a world where everything from great tech to a buzzword can lead to great communication, you win when you know what to leverage. And I'm here to win!
Overview
19
19
years of professional experience
Work History
Senior Creative Director
Grapes Digital Pvt. Ltd.
04.2023 - 07.2024
- Mentored junior staff members on best practices in visual design principles.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Organized cross-functional teams to produce creative content for campaigns.
- Established relationships with agencies and freelancers to secure resources for projects.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Presented creative proposals at executive meetings for approval or revisions.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Developed and implemented innovative strategies to increase brand awareness.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Supported projects by developing and producing promotional content such as trailers and commercials.
- Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
- Stayed abreast of industry trends, technologies, and tools, continuously seeking opportunities for innovation and improvement.
- Generated big creative ideas that grew business, garnered fame and won awards.
- Led multidisciplinary teams in the development of innovative advertising campaigns, enhancing brand recognition and market share.
Creative Director
Grapes Digital Pvt. Ltd.
12.2021 - 04.2023
- Collaborated with internal stakeholders to define project objectives and timelines.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Presented creative proposals at executive meetings for approval or revisions.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Led multidisciplinary teams in the development of innovative advertising campaigns, enhancing brand recognition and market share.
- Mentored junior creative staff, providing guidance and support to develop their skills and advance their careers.
- Met with department heads to translate goals from concept to completion.
- Managed the creative process from concept to completion, ensuring projects met all milestones, budgets, and quality standards.
- Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
- Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
- Designed work that strongly communicated brand narrative, goals and concepts.
- Managed writers, artists, designers and project managers with hands-on approach to successfully accomplish daily work and special projects.
- Presented creative concepts and strategies to senior management and clients, effectively communicating the vision and rationale behind creative decisions.
- Generated and presented new ideas, insights and thought leadership at industry events and conferences.
- Managed direct reports' performance by establishing goals with weekly or monthly follow-ups.
- Generated big creative ideas that grew business, garnered fame and won awards.
Creative Consultant
Consultancy
04.2017 - 11.2021
- Developed innovative ideas for promotional materials based on customer needs.
- Led brainstorming sessions with internal teams or external partners in order to generate fresh ideas.
- Developed creative strategies for clients to maximize their marketing objectives.
- Managed multiple projects simultaneously while meeting tight deadlines consistently.
- Provided mentorship and training support for junior team members when needed.
- Communicated effectively with both internal stakeholders and external vendors throughout each project cycle.
- Presented creative concepts to clients and stakeholders for feedback and approval.
- Searched competitive landscape to determine how to create unique, differentiated product within marketplace.
- Worked closely with vendors to ensure timely delivery of high-quality products.
- Translated consumer insights into meaningful, on-brand creative copy solutions.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
Creative Director
Cheil India Pvt. Ltd.
07.2015 - 04.2017
- Collaborated with internal stakeholders to define project objectives and timelines.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Reviewed and critiqued creative work, providing constructive feedback to ensure alignment with brand standards and creative excellence.
- Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
- Presented creative concepts and strategies to senior management and clients, effectively communicating the vision and rationale behind creative decisions.
- Worked with directors in the creation of Television Commercials that achieved the brands communication objectives
Line Producer
Clapboard Films
01.2014 - 03.2015
- Ensured compliance with industry regulations and safety standards throughout the entire production process.
- Facilitated problem solving sessions when issues arose during the course of filming or editing.
- Actively monitored progress against milestones established during pre-production phase.
- Monitored progress of post-production activities such as editing, sound mixing, graphics creation.
- Reviewed scripts and provided feedback regarding potential changes needed for successful completion of projects.
- Sourced materials necessary for sets, locations, and props, ensuring availability at appropriate times.
- Assisted casting director in selecting talent for productions by providing feedback on auditions.
- Organized meetings between directors, producers, writers, actors, and editors to discuss relevant topics related to ongoing productions.
- Negotiated contracts and worked closely with legal counsel to ensure all documents were properly executed.
- Coordinated with vendors, crew members, and other personnel for specific tasks related to production.
- Evaluated financial data related to each stage of production process in order to make informed decisions about spending allocations.
- Collaborated with showrunner and post supervisor to promote proper editing of film.
Creative Director
Publicis India Pvt. Ltd.
12.2012 - 12.2013
- Collaborated with internal stakeholders to define project objectives and timelines.
- Created campaigns that met client communication as well as brand objectives.
- Presented creative proposals at executive meetings for approval or revisions.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Mentored junior creative staff, providing guidance and support to develop their skills and advance their careers.
- Managed writers, artists, designers and project managers with hands-on approach to successfully accomplish daily work and special projects.
- Managed a team of designers, copywriters, and other creatives.
Creative Supervisor
D&H Blurb
05.2011 - 11.2012
- Developed campaigns to help brands stand out in an overcrowded market.
- Participated in brain storming sessions to achieve both creative and strategic breakthroughs.
- Researched competitive landscape to ensure unique positioning within the marketplace.
- Liaised with the client as point of contact for all creative related issues and points of contention
- Led team in creating multiple touch point campaigns that allowed the client to come at the problem from a multi-directional approach
- Followed competitor work to understand need gaps that might be taken advantage of
Copy Supervisor
D&H
04.2009 - 04.2011
- Worked to create stand out campaigns that helped the brand stand out.
- Participated in brain storming sessions for breakthroughs in both creative and strategic initiatives.
- Ensured quality of work was up to agency and industry standards.
Senior Copywriter
McCann Erickson Pvt. Ltd.
08.2007 - 02.2009
- Create campaigns that break through the normalcy of everyday communication.
- Proofread content for accuracy and adherence to brand guidelines.
- Developed concepts and copy for integrated campaigns that included print, digital, radio, TV, and out-of-home advertising.
- Adapted tone of voice depending on target audience profile or message objectives.
Copywriter
Dentsu Marcomm Pvt. Ltd.
07.2005 - 07.2007
- Learnt the basic skills required for the job and honed those skills through a rigorous work schedule.
- Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
- Translated complex technical information into concise yet compelling copy.
- Proofread copy for grammar, punctuation and spelling errors.
- Created engaging headlines that capture reader attention quickly.
- Composed effective copy for websites, blogs, email campaigns, social media posts, print materials, radio spots and television commercials.
Education
Post Graduate Diploma in Advertising Communication - Advertising And Marketing
Futuristix Media Communication
03-2005
Bachelor of Arts - History
Shaheed Bhagat Singh College (DU)
03-2003
Class XII Degree -
Don Bosco School
03-2000
Class X Degree -
Don Bosco School
03-1997
Skills
- Creative Ideation
- Project Management
- Man Management
- Campaign development
- Communications strategies
- Marketing Communications
- Team Development
- Deadline-oriented
- Cross-Functional Collaboration
Affiliations
- I'm an avid cook and baker, with a penchant for bread making
- I love meeting new people and learning their stories
- I consider myself to be a well rounded reader, though I have a preference for fiction
- I have a keen interest in dog training all thanks to being a dog father myself
Accomplishments
- I've been shortlisted for a long copy at Cannes in 2012
- I won Bronze for the long copy Campaign at Adfest
Languages
English
First Language
Hindi
Upper Intermediate (B2)
B2
Bengali
Upper Intermediate (B2)
B2
Timeline
Senior Creative Director
Grapes Digital Pvt. Ltd.
04.2023 - 07.2024
Creative Director
Grapes Digital Pvt. Ltd.
12.2021 - 04.2023
Creative Consultant
Consultancy
04.2017 - 11.2021
Creative Director
Cheil India Pvt. Ltd.
07.2015 - 04.2017
Line Producer
Clapboard Films
01.2014 - 03.2015
Creative Director
Publicis India Pvt. Ltd.
12.2012 - 12.2013
Creative Supervisor
D&H Blurb
05.2011 - 11.2012
Copy Supervisor
D&H
04.2009 - 04.2011
Senior Copywriter
McCann Erickson Pvt. Ltd.
08.2007 - 02.2009
Copywriter
Dentsu Marcomm Pvt. Ltd.
07.2005 - 07.2007
Post Graduate Diploma in Advertising Communication - Advertising And Marketing
Futuristix Media Communication
Bachelor of Arts - History
Shaheed Bhagat Singh College (DU)
Class XII Degree -
Don Bosco School
Class X Degree -
Don Bosco School
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