Shashank Dutt

______________

• Analyzed Campaigns KPI matrix daily basis.ACoS ,ROAS,CTR,CPC,PPC.
• Managed PPC campaigns on Amazon, focusing on (Keyword research), (Bidding strategies), and (Budget allocation)
• Analyzed campaign performance using Amazon Advertising reports, adjusting strategies based on metrics such as (ACOS) and (ROAS) .
• Optimized multiple Amazon Ads campaigns, including Sponsored Products and Sponsored Brands,Sponsored Display to enhance product visibility and drive sales growth.
• Created competitive ad campaign that resonated with target audiences, leading to higher click-through rates (CTR) and conversion rates (CR).
• Developed and managed PPC campaigns on Amazon, utilizing strategies to increase visibility, clicks, and conversions.
• Launched product targeting campaigns to drive traffic to specific product listings by targeting competitor listings, complementary products, and similar categories.
• Analyzed and optimized keyword targeting and campaign structure to reduce ACoS (Advertising Cost of Sale) and maximize profit margins.
• Utilized Amazon’s Product Targeting features (e.g., targeting products, brands, categories, or ASINs) to maximize exposure and increase conversion rates.

______________

• Familiar with Amazon (AMH) like Helium 10 ,Brand Analytics for keyword research, performance tracking, and competitor analysis.
• Conducted keyword research and analysis using Amazon’s search query reports, third-party tools (e.g., Helium 10, Jungle Scout)
• Brand Analytics to identify high-traffic, low-competition keywords.
• Proficient in using Amazon Seller Central , Amazon Marketing Services (AMS) , and Amazon Ads Console for campaign management.
• Analyzed campaign performance and made data-driven decisions to adjust bids, keywords, and budget allocations for maximum profitability.
• Implemented dynamic bid management strategies to maintain competitive positioning while staying within budget constraints.
• Managed long-tail and short tail match type keywords to capture a larger audience while maintaining cost-efficiency.
• Analyzing campaign performance metrics, CTR, CPC, ACoS, and ROAS.

______________

• Campaign Management: Expertise in creating, managing, and optimizing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Keyword Research & Bidding Strategy: Proficient in keyword research, match types, and bid optimization to maximize ROI.
• Data Analysis & Performance Tracking: Skilled in analyzing search term reports, ACoS, TACoS, and CTR to refine strategy.
• A/B Testing & Ad Copy Optimization: Experience in testing different ad creatives, headlines, and targeting strategies for better performance.
• Budget & Cost Control: Ability to allocate and manage ad spend efficiently to improve profitability.
• Competitor & Market Analysis: Expertise in researching competitor ads and industry trends to stay ahead.
• Brand Analytics & Reports: Experience using Brand Analytics, Search Query Performance, and other Amazon reports for insights.

______________

• Inside and telesales achieve the given target daily basis and generate the revenu for company
• Outbound calling and converting lead into sales
• Achieving weekly, monthly, target
• Understanding customers requirements by asking questions and closed the lead
• Explaining the customers product features & benefits