Years of B2B and B2C marketing experience
Shashank Dutt Tripathi
Bengaluru
Summary
Strong marketing leader and problem-solver with a history of meeting company goals utilizing consistent and organized practices and adapting to new situations and challenges. Drove over 400 conversions via strategic campaigns, procured USD $50K marketing grant, reaching over 5 million farmers with a 5% conversion rate, boosted LinkedIn followers by over 60%, and increased web traffic and Marketing Qualified Leads (MQLs) by over 30%.
Overview
6
6
3
3
Years of engineering design experience
Work History
Manager - Branding and Marketing
Eurofins
03.2024 - Current
- Boosted LinkedIn followers by over 60%, achieving substantial organic growth in impressions and engagements.
- Directed content updates and SEO projects for Eurofins India website, resulting in 25% increase in lead generation.
- Successfully executed two lab branding projects, overseeing process from ideation to implementation.
Digital & Partner Marketing Manager
MediaKind
06.2021 - 01.2024
- Achieved 400+ conversions and USD 10M+ revenue pipelines via strategic marketing campaigns across both digital (website content, SEO, email, LinkedIn, Google search & display) and offline channels (events, conferences).
- Led revamp of MediaKind's corporate website, driving 60% surge in user engagement.
- Procured $50K marketing funding from Microsoft through successful execution of partner marketing strategies.
- Spearheaded channel partner marketing initiatives, boosting CP NPS by over 50% and generating over $1M in orders in 2023 through training events and offers.
Digital Marketing Manager
Coromandel International Ltd
04.2020 - 05.2021
- Established digital marketing infrastructure for content creation, social media, and campaigns, managing budget exceeding 30 Lacs.
- Executed multi-channel digital campaigns (PPC ads) across various Indian states, reaching over 5 million farmers with 5% conversion rate.
- Introduced new brand on digital platforms, engaging diverse audience including employees, customers, partners, distributors, and wholesalers.
- Conducted comprehensive market research to facilitate development of ecommerce capabilities for doorstep fertilizer delivery, in compliance with specific regulations.
Digital Marketing Strategist
Credera (Formerly TA Digital)
04.2018 - 03.2020
- Guided content marketing team in creating lead magnets such as case studies, blogs, papers, and press releases, resulting in over 30% growth in web traffic and Marketing Qualified Leads (MQLs).
- Initiated over 15 LinkedIn and Google Search campaigns to generate leads and inquiries via conversion and lead generation forms.
- Conducted nearly 100 comprehensive digital experience and SEO audits for prospective clients, enhancing in-person sales meetings.
Design Engineer
Hindustan Aeronautics Limited, HAL
11.2012 - 06.2016
- Enhanced product designs (600+) through detailed reviews, implementing changes for fighter aircraft center fuselage.
- Leveraged CATIA and ENOVIA to design parts and assemblies for production series aircraft.
- Worked with cross-functional teams (design quality, materials, production floor) to integrate engineering designs into final products seamlessly.
- Conducted studies and designed assemblies for gun integration.
Education
MBA - Marketing
Indian Institute of Management (IIM)
Visakhapatnam, India03.2018
B.Tech - Mechanical Engineering
Motilal Nehru National Institute of Technology (MNNIT)
Prayagraj, India2012
Skills
- Digital Marketing - SEO, SEM, SMM, Email, Content, Website
- Marketing Automation - HubSpot, Marketo, MailChimp, Sendgrid
- Branding & Strategic Marketing Planning
- Market Research & Competitor Analysis
- Lead Generation
- Project Management
- Performance reviewing
- Team Management & Leadership
Accomplishments
- Google Analytics Individual Qualification
- Lead Generation – Multichannel PPC Strategy
- Artificial Intelligence for Marketing
- Google Analytics 4 (GA4) Essential Training
- Salesforce for Marketers
- Email Marketing – HubSpot
- Inbound Marketing – HubSpot
- Google Ads Fundamental
- Content Marketing - HubSpot
- Become a Product Marketing Manager - Udemy
- Social Media Marketing (Facebook, YouTube, LinkedIn)
- Data Analytics
- Growth Marketing
- Strategic Partnerships
Personal Details
- Date of Birth: 26th November 1991
- Languages Known: English & Hindi
Timeline
Manager - Branding and Marketing
Eurofins
03.2024 - Current
Digital & Partner Marketing Manager
MediaKind
06.2021 - 01.2024
Digital Marketing Manager
Coromandel International Ltd
04.2020 - 05.2021
Digital Marketing Strategist
Credera (Formerly TA Digital)
04.2018 - 03.2020
Design Engineer
Hindustan Aeronautics Limited, HAL
11.2012 - 06.2016
MBA - Marketing
Indian Institute of Management (IIM)
B.Tech - Mechanical Engineering
Motilal Nehru National Institute of Technology (MNNIT)