Summary
Overview
Work History
Education
Skills
Certification
Websites
Position of responsibility
Timeline
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Shashank Gupta

Shashank Gupta

Delhi

Summary

A committed Solutions Consultant with a penchant for marketing, product, operations & strategy. 4+ years of demonstrated expertise in Solutions, Marketing Analysis, Product, Digital Marketing working with cross-functional teams Seasoned Solutions Consultant with robust experience in providing strategic solutions to complex business problems. Strengths include deep industry knowledge, superior problem-solving skills, and ability to collaborate effectively with diverse teams. Previous roles have contributed significantly to improving operational efficiency and driving revenue growth through innovative solutions implementation.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Solutions Consultant - FIG & Corporate

Pine Labs
Delhi
06.2024 - Current
  • Designed and executed a new strategy for Microfinance & NBFC's, achieving a 20% reduction in operational costs and a 50% improvement in deployment speed
  • Increased outside sales by 71% within 3 month, launched aggressive sales and marketing campaign throughout surrounding business community that raised awareness of company's catering options
  • Championed customer relationship management and facilitated the onboarding of 100+ enterprise accounts, boosting annual revenue by $1M
  • Handled the entire North & East region for the Corporate and Financial Institutions - Park+, Muthoot, Dehaat, PVR, Yum Foods, Sheelafoam
  • Refined and improved marketing initiatives, leading to a 20% increase in both online and offline visibility
  • Actively managed 30+ domestic and international strategic partnerships with an account portfolio in excess of $70M in annual revenue.

Marketing & Growth Manager

Stockal
Bangalore
06.2022 - 05.2024
  • Managing a team of 7 Business Development Associate & driving them to grow the portfolio by acquiring new customers from Channel Partners directly
  • Launching new items, managing current ones, evaluating their effectiveness, and organising 360-degree campaigns that run all year long
  • Managing Headquarters with 170 Cr
  • In revenue in FY 22-23, with a 35% growth goal in FY 23-24
  • Develop and put into action branding strategies, such as product relaunches and seasonal launches, to improve the company's reputation in this sector.
  • Established metrics for measuring success of growth initiatives across all stages of the funnel.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Provided guidance on best practices related to user onboarding and conversion optimization.
  • Identified potential partnerships or collaborations that could lead to increased reach or visibility.
  • Developed and implemented a comprehensive growth strategy to optimize customer acquisition, retention, and engagement.
  • Provided strategic recommendations for improving campaign performance based on findings from analytics tools such as Google Analytics and Adobe Analytics.
  • Developed and implemented a comprehensive performance marketing strategy to meet business objectives.
  • Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.

Digital Marketing Strategist

Wellowise
New Delhi
05.2019 - 06.2021
  • Implemented remarketing campaigns using Google Ads and other platforms to reach past visitors with personalized offers.
  • Directed diverse projects, website and social media optimizations, branding and content creation.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Developed email marketing campaigns that increased subscriber engagement rates.
  • Developed campaigns to engage customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
  • Analyzed data from web analytics tools such as Google Analytics to measure the success of online initiatives.
  • Performed keyword research and developed SEO strategies to improve organic search rankings.

Education

MBA -

Indian Institute of Management
Kozhikode,Kerala
04-2022

BBA -

Birla Institute Of Technology
Mesra, Ranchi
05.2019

Skills

  • Market Research
  • MS Excel
  • Digital Marketing
  • B2B Sales Solutions
  • Branding and Positioning
  • Salesforce
  • Account Management
  • Growth Marketing
  • Strategy
  • Tableau
  • Product Launches
  • Data Analysis and Forecasting
  • Partnerships

Certification

  • Product Management Certification Program, Nextleap, 2023
  • Business Analytics Certification Program, Upgrad
  • Brand Management - Aligning Business, Brand & Behaviour
  • Digital Marketing
  • Successful Negotiation Skills

Websites

Position of responsibility

Core member of Placement Committee of BIT Mesra (2016-2019)

Timeline

Solutions Consultant - FIG & Corporate

Pine Labs
06.2024 - Current

Marketing & Growth Manager

Stockal
06.2022 - 05.2024

Digital Marketing Strategist

Wellowise
05.2019 - 06.2021

MBA -

Indian Institute of Management

BBA -

Birla Institute Of Technology

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Shashank Gupta