Shashank Hegde

• Maximized monetization of Logistics services on Udaan platform through revenue leakage mitigation and optimization of discount/promotions resulting in significant reduction in revenue losses.
• Analyzed advertisement revenue by collaborating with sales ads team to optimize Cost per Click (CPC) and improve Return on Ad Spend (ROAS) for ad-dependent sellers.
• Conducted assessment of take rates on Udaan marketplace platform and collaborated closely with category business finance teams to optimize these rates. Primary objective was to ensure that optimized take rates would lead to increase in transaction volumes from sellers.
• Performed control checking of systems and dashboards built for accurate gross margin tracking across categories in First-Party business leading to significant improvements in data accuracy and operational efficiency.
• Collaborated with internal teams to resolve return disputes of certain credit buyers, monitor NPA, and block abusive credit buyers.
• Conducted Return to Origin (RTO) analysis, increasing credit sales by eliminating credit limit bottlenecks for high-performing credit buyers.
• Acted as Finance SPOC, overseeing month-end closure, forecasting and payment approvals for Customer Experience (CX) cost center driving improvements in financial processes.
• Played key role in achieving cost and volume optimization in CX cost center, resulting in improvement of Query to Response (Q2R), Order to Call (O2C) and Cost per Call (CPC) metrics.
• Evaluated cost-benefit analysis of implementing automation for customer interactions, comparing effectiveness of chatbots versus human interaction.
• Provided cost-saving recommendations by proposing customization of internal tool for tele-sales team, aiming to eliminate need for external product expenses.

Statutory Audit

• Performed regulatory and labour law compliance in software, manufacturing and real estate industries.
• Contributed to firm's communique by analyzing implications of amendments in CARO 2020.
• Performed remote physical verification of inventories across multiple locations in India for manufacturing companies.
• Validated data for issuance for FOREX and stock certificates to clients.
• Performed account analysis, analytical review of various line-items within financial statements undergoing audit.
• Gained significant knowledge and experience in handling PPE, employee benefits expense, borrowings and revenue areas of financial statements of companies.

Internal Audit

• Performed risk identification and risk evaluation of fixed assets, joining to separation processes.
• Prepared process map, risk control matrix, RASIC chart and SOP for respective areas handled.
• Performed IFC testing of procurement to pay, joining to separation and fixed assets processes.

Direct Taxation

• Performed tax audit u/s 44AB of Income Tax Act, 1961 of companies in software, manufacturing and real estate industries.